Reside's Winning Streak: A Blueprint for Modern Hospitality Success

SEATTLE, WA – March 10, 2026 – Residential hospitality leader Reside has once again solidified its reputation for excellence, announcing that two of its flagship properties have earned the prestigious “Best of Trademark” award from Wyndham Hotels for the fourth consecutive year. The repeated recognition for the Beekman Tower in New York City and Broadway Plaza in Rochester, Minnesota, highlights a consistent operational strategy that is setting a high bar in the competitive extended-stay market.

The award, which recognizes top-performing properties within the Trademark Collection by Wyndham, is a significant validation of Reside's model, particularly as its strategic alliance with Wyndham matures. This consistent success story is built on more than just premium locations; it’s a narrative of strategic partnerships, a deep understanding of modern traveler needs, and meticulous on-the-ground execution that resonates directly with guests.

A Legacy of Excellence Validated by Guest Experience

The “Best of Trademark” award is not a simple participation trophy. Wyndham Hotels & Resorts grants this honor based on stringent criteria, including consistently high guest satisfaction scores, overall hotel quality, and compliance with brand standards. For Reside’s properties to secure this honor four years running since joining the Trademark Collection in 2021 speaks volumes about their operational discipline.

This acclaim is largely reflected in public guest feedback. Beekman Tower, a historic 1920s Art Deco skyscraper in Manhattan, earns a “Very Good” 8.3 rating on Booking.com from over 1,700 reviews. Guests frequently praise the spacious, apartment-style units complete with full kitchens—a coveted amenity for longer stays in a bustling metropolis. The staff, a critical component of any hospitality experience, is often cited as a standout, earning a 9.0 rating for attentiveness and friendliness. The property’s award-winning rooftop lounge, offering panoramic city views, adds a layer of unique luxury. However, for a balanced perspective, some reviews note that certain units show signs of wear and that housekeeping services are less frequent than in a traditional hotel, reflecting the property's residential-style offering.

Similarly, Broadway Plaza in Rochester, Minnesota, holds an 8.0 “Very Good” rating. Its primary draw is its unparalleled convenience for visitors to the world-renowned Mayo Clinic, to which it is connected via a skyway system. Guests consistently laud the quiet, spacious multi-bedroom apartments and helpful staff. The property's value proposition is clear: it provides a comfortable, home-like base for individuals and families during what can often be stressful medical visits. While feedback is overwhelmingly positive, some guests note the absence of on-site food service and a desire for more frequent housekeeping, highlighting the distinct trade-offs of the extended-stay model compared to full-service hotels.

J.R. Dembiec, Reside Brand President, commented on the achievement in a statement, saying, "This award is a testament to our teams on the ground at each building, delivering exceptional hospitality experiences every day." The consistency of the awards suggests these teams have successfully institutionalized a high standard of service.

The Power of Partnership: Reside and Wyndham's Strategic Alliance

This recurring award is not just a victory for two properties; it’s a powerful endorsement of the broader strategic partnership between Reside and Wyndham Hotels & Resorts. Formally launched in October 2024, the 10-year development relationship established the 'Reside, a Wyndham Residence' brand, marking Wyndham's official entry into the upscale U.S. residences tier.

This alliance is a classic case of symbiotic growth. For Reside, it provides access to Wyndham's formidable global distribution system and its loyalty program of approximately 115 million members, unlocking new streams of demand and providing the backbone for scalable growth. For Wyndham, the partnership immediately bolstered its portfolio in the booming extended-stay sector, a market projected to grow from USD 62.8 billion in 2025 to over USD 143 billion by 2035. This move allows Wyndham to compete more effectively with rivals like Marriott, Hilton, and IHG, who already have established extended-stay brands.

The partnership's expansion plans are ambitious. With co-branded properties already operating in key cities like New York, Seattle, and Washington D.C., Reside and Wyndham are targeting the top 50 U.S. markets. Pending locations have been identified in major hubs such as Los Angeles, Chicago, Denver, and Cleveland, signaling a clear intent to capture a significant share of the urban extended-stay market.

Redefining the Urban Stay: From Historic Towers to Medical Gateways

The success of Beekman Tower and Broadway Plaza showcases Reside’s core mission: to present a “new way to stay.” This model thoughtfully blends the autonomy and space of a private apartment with the reliability and quality standards of a major hotel brand. It caters to a growing segment of business and leisure travelers who seek more than just a room—they want a temporary home and a base for an authentic local experience.

Reside’s portfolio is intentionally diverse, targeting unique urban niches. Beekman Tower appeals to travelers wanting a piece of New York history near the United Nations, while Broadway Plaza serves a vital, non-discretionary travel segment in Rochester. The company continues this strategy with its latest addition, The Heid Lofts by Reside, a Wyndham Residence, which recently opened in Philadelphia's Callowhill neighborhood. The 96-unit property features industrial-style lofts, appealing to travelers seeking an artistic, modern aesthetic.

This approach places Reside squarely in the rapidly expanding alternative accommodation market, a sector projected to surpass USD 500 billion globally by 2033. By offering professionally managed, vetted, and globally compliant options, Reside differentiates itself from the less predictable peer-to-peer rental space. The company’s ability to bring newly acquired properties online in approximately 90 days demonstrates an agile operational model poised for rapid expansion. As the lines between work, life, and travel continue to blur, Reside's consistent performance and strategic growth position it as a significant force shaping the future of hospitality.