Renault-Ituran Deal Drives Connected Car Future in Latin America

AZOUR, Israel – November 24, 2025 – A new partnership between French automotive giant Renault and Israeli telematics leader Ituran is poised to reshape the connected vehicle landscape across Latin America. The initial three-year agreement, announced today, will embed Ituran's advanced tracking and service solutions directly into Renault vehicles, signaling a major strategic shift in how automakers approach customer security and connectivity in one of the world's fastest-growing automotive markets.

While the immediate focus is on providing robust Stolen Vehicle Recovery (SVR) services - a critical feature in a region with high vehicle theft rates - the implications of this deal extend far beyond simple tracking. It represents a convergence of security, data analytics, and in-car services, laying the groundwork for a more integrated and intelligent driving experience for millions of new car owners.

A Strategic Intersection of Security and Service

The Latin American telematics market is a dynamic and challenging environment. Valued at over USD 1.25 billion in 2023, it is projected to surge to nearly USD 3.65 billion by 2029, driven by an explosive compound annual growth rate of nearly 20%. This growth is fueled by a dual demand: businesses seeking to optimize their fleets and everyday drivers demanding better security for their most valuable assets. High vehicle theft rates in key markets like Brazil and Mexico have made SVR solutions less of a luxury and more of a necessity.

This is the landscape into which the Renault-Ituran partnership lands. By choosing to integrate Ituran’s technology at the factory level, Renault is not merely offering an aftermarket add-on; it is making a core statement about the value and security of its vehicles. Ituran, already the largest Original Equipment Manufacturer (OEM) telematics provider in Latin America with over 2.5 million subscribers, provides Renault with an established, market-leading platform.

This move aligns perfectly with Renault's stated strategy. As André Mói, Purchasing Director at Renault, noted, "The agreement with Ituran is aligned with our strategy of working with leading suppliers in the market to ensure the best solutions for our customers." For Renault, this is about more than just a new feature; it's about building trust and delivering on a promise of innovation and safety, directly addressing a primary concern for consumers in the region.

Powering the 'Renaulution' with Data

The partnership is a key component of Renault's global "Renaulution" strategy, an ambitious plan to transition the company from a volume-focused car manufacturer into a next-generation technology, service, and energy brand. The core of this strategy is to generate value from data and connected services, creating new, recurring revenue streams and deepening the customer relationship long after a vehicle leaves the showroom.

Ituran's platform provides the essential data pipeline for this vision. While SVR is the headline service, the underlying telematics hardware can capture a wealth of information about vehicle health, location, and usage patterns. This opens the door to a suite of value-added services that can be integrated into Renault's existing digital ecosystem, such as the MY Renault app and the EASY LINK infotainment system.

Potential future applications are vast. For individual owners, this could mean proactive maintenance alerts, personalized usage-based insurance (UBI) offers, and enhanced roadside assistance. For commercial clients, the technology provides a ready-made solution for fleet management, enabling businesses to monitor vehicle location, optimize routes, and track driver behavior to improve efficiency and safety. This factory-fitted approach ensures a seamless user experience, a significant advantage over often-clunky aftermarket alternatives.

Reshaping a Competitive Landscape

Ituran's deal with a major OEM like Renault sends ripples across the competitive Latin American telematics market. It solidifies Ituran's dominance in the OEM space and raises the stakes for competitors who have historically relied on aftermarket sales or partnerships with insurance companies and dealerships.

Companies like CalAmp (which operates the well-known LoJack brand), Tracker, and Sascar now face a formidable competitor with a direct line to the consumer from the point of vehicle assembly. The trend is clear: automakers are increasingly viewing telematics not as an optional extra but as an integral part of the vehicle's electronic architecture. This puts pressure on other providers to secure their own high-level OEM agreements or risk being relegated to a shrinking segment of the market.

The competitive dynamic is further complicated by the global nature of these partnerships. Geotab, another major telematics player, already partners with Renault in Europe for fleet services. This illustrates that automakers are building a global, yet regionally-tailored, network of technology partners. The Ituran deal demonstrates a strategic choice for the unique demands of Latin America, prioritizing the company's deep expertise in security and SVR while leaving the door open for broader service integration.

A Blueprint for Global Ambition

Perhaps the most significant aspect of the announcement is the stated "strong potential for expansion to additional markets globally." This clause transforms the agreement from a regional play into a potential blueprint for Ituran's worldwide growth. Both companies have a synergistic global presence that makes future collaboration a logical next step.

Ituran already operates in key markets like India, Canada, and the United States, while Renault has a commanding presence in Europe and growing footprints in Africa, the Middle East, and India. A successful rollout in Latin America could serve as a powerful case study, paving the way for Ituran's technology to be integrated into Renault vehicles sold in these other regions. India, where both companies have an established presence and the demand for vehicle security is high, presents a particularly compelling opportunity.

For Ituran, this global potential is transformative. Eyal Sheratzky, co-CEO of Ituran, highlighted this vision, stating the deal allows the company to "more broadly sell our service offerings" and could "potentially accelerate our long-term net subscriber growth." Each new vehicle that rolls off the assembly line with Ituran's technology represents a new, long-term subscription, building a stable and predictable revenue base that is highly attractive to investors. This partnership is not just about connecting cars in Latin America; it's about charting a course for the future of mobility services on a global scale.