Recreatives Industries Bets on Lasers to Fuel ATV Growth and EV Future

BRADENTON, FL – January 22, 2026 – Recreatives Industries, Inc. (OTC: RECX), the manufacturer continuing the 53-year legacy of the MAX 6x6 amphibious all-terrain vehicle, has announced a significant strategic move to modernize its production capabilities. The company has secured funding to acquire advanced manufacturing equipment, signaling a decisive shift toward vertical integration as it prepares for ambitious product expansion and increased market competition.

The investment centers on the purchase of a 3kW fiber laser cutting system and a custom-built CNC press brake, both being manufactured by global machinery supplier HARSLE. This equipment is designed to bring the core fabrication of MAX vehicle frames and components entirely in-house, a move that follows the company's recent transition to internal welding operations. For the small-cap manufacturer, this represents a fundamental pivot from relying on third-party suppliers to controlling its own production destiny.

A Strategic Shift to In-House Manufacturing

By bringing key metal cutting, forming, and welding processes under its own roof, Recreatives Industries is executing a classic vertical integration strategy aimed at enhancing efficiency and control. The company expects this consolidation to yield substantial benefits, including increased vehicle production throughput, improved gross margins from tighter cost management, and significantly shorter lead times. This newfound agility is critical in the powersports industry, where supply chain disruptions and reliance on external fabricators can create costly bottlenecks.

“This investment represents a major step forward in how we scale our product line,” said Andrew Lapp, CEO of Recreatives Industries, in the company's official announcement. “By securing funding and investing directly into laser cutting, press brake forming, and in-house welding, we are building long-term manufacturing assets that support increased vehicle production; new vehicle model, accessory, and attachment offerings; and improved cash flow as volumes grow.”

The choice of HARSLE for the custom-configured equipment underscores the focus on precision and durability. Fiber laser systems are renowned in the automotive sector for their speed and accuracy in cutting metal panels and frames, while CNC press brakes allow for the precise and repeatable bending of structural components. By owning these assets, RECX not only gains control over quality but also gains the flexibility to rapidly prototype and produce new parts for accessories, attachments, and entirely new vehicle models.

Forging a Path for Future Products

This manufacturing upgrade is more than an operational tweak; it is the foundational work for a significant expansion of the company’s product line. While RECX is dedicated to relaunching the proven MAX 6x6 models, its long-term vision extends into new and evolving segments of the off-road market. The new in-house capabilities are essential for the company's plans to introduce larger eight-wheeled (8x8) amphibious vehicles and, most notably, to develop and integrate electric vehicle (EV) drivetrains.

The push toward electrification places Recreatives Industries in direct conversation with a major industry trend. Competitors like Argo have already launched electric amphibious models, and powersports giants like Can-Am are marketing electric ATVs. By building the capacity to fabricate its own components, RECX is positioning itself to innovate and compete in this emerging space. Management has expressed its belief that EV technology can ultimately deliver performance superior to the traditional mechanical transmissions common in all-terrain vehicles.

This forward-looking strategy appears to be backed by growing consumer interest. The company has reported a building waitlist of over 150 submissions for its upcoming MAX 4 and suspension-equipped 'Springer' models, which are slated for release in 2025. This existing demand pipeline highlights the urgent need for the increased production capacity that the new equipment will provide.

Building Value Beyond the Assembly Line

From a financial perspective, this capital expenditure represents a calculated strategy for the OTC-listed company to build long-term shareholder value. Instead of expending capital on outsourcing fees, RECX is converting it into tangible assets on its balance sheet. This move is designed to create operational leverage, where the fixed cost of the machinery will allow for significantly higher profit margins as vehicle production volume increases.

This investment is the latest in a series of strategic financial maneuvers. The company, which acquired the MAX brand in 2021, previously completed a Regulation A+ offering in 2022 to raise capital while avoiding what it termed “debt type toxic financing.” More recently, in 2025, RECX secured a $2 million dealer direct floor plan to expand its distribution network and even launched a cryptocurrency payment system to facilitate global sales.

These actions, combined with the new manufacturing investment, support the company’s ambitious growth targets. Corporate updates have pointed toward a goal of reaching 1,350 vehicles annually and generating $18.9 million in revenue by 2026, a forecast based on historical sales data from the brand's previous ownership. By taking direct control of its production process, Recreatives Industries is betting that it can turn a legendary but niche brand into a modernized and scalable force in the global ATV and UTV market.