Real Estate Titans Forge New Model for Turnkey Luxury Living

MIAMI, FL – May 22, 2026 – In a move signaling a significant shift in the luxury real estate market, modern furniture brand Modani, national homebuilder Lennar, and developer BH Group have announced a landmark partnership. The collaboration will offer a premium turnkey furnishing program at Greenview at Presidential, Aventura's first new premier single-family estates enclave in more than a quarter-century. This initiative aims to deliver a seamless, move-in-ready experience, directly addressing a growing demand among affluent buyers for convenience and curated lifestyles.

The partnership was unveiled at a national showcase event in Miami, bringing together a host of designers, brokers, and developers. It establishes Modani as a preferred partner, empowering buyers to purchase residences fully furnished, partially furnished, or unfurnished, with designer-curated packages that can be customized to personal taste and budget.

Redefining the Luxury Buyer Experience

The core of the program is a reimagining of the home-buying journey. Instead of purchasing an empty shell and then embarking on the lengthy process of hiring designers and sourcing furnishings, buyers can now opt for a one-stop solution. Modani will manage everything from complimentary design consultations and furniture selection to white-glove delivery and final installation, bundling furniture, lighting, artwork, and décor into cohesive packages.

"The future of real estate is about delivering a complete lifestyle experience, not just a residence," said Yonel Fellous, Co-Founder and COO of Modani. This philosophy directly targets a specific and growing demographic: convenience-driven buyers, second-home owners, out-of-state purchasers, and investors who value time and simplicity above all else.

For these buyers, many of whom are part of the significant wealth migration to Florida from high-tax states, the ability to walk into a fully realized home is a powerful incentive. A key innovation of the program is the option to include the furniture package as part of the total residence purchase price. This allows buyers to leverage available home financing options to cover the cost of furnishing, a strategic advantage that simplifies budgeting and reduces upfront cash outlay. This integrated approach transforms a complex, multi-step process into a single, streamlined transaction.

A New Benchmark in Aventura's Evolving Market

The Greenview at Presidential development serves as the ideal launchpad for this venture. As Aventura's first new collection of single-family estates in over 25 years, the project already holds a unique position. While the broader Aventura market has been described as a buyer's market, with an ample supply of homes, the luxury segment has shown remarkable resilience. Data from early 2026 shows a significant year-over-year increase in sales for single-family homes priced above $1 million across Florida, indicating sustained demand from affluent buyers.

In this competitive landscape, differentiation is crucial. The partnership with Modani provides Lennar and BH Group with a powerful tool to make their properties stand out. It elevates the offering beyond architecture and amenities, selling a complete, aspirational lifestyle from the moment a prospective buyer tours the property. As one of South Florida's most active luxury developers, BH Group sees this as a natural extension of its brand.

"Partnering with Modani allows us to present our communities at another level — combining exceptional design, convenience, and an elevated lifestyle experience in a way that resonates with today's luxury buyer," said Isaac Itzik Toledano, Founder & CEO of BH Group. This sentiment is particularly relevant in a region attracting a continuous influx of high-net-worth individuals who are accustomed to premium services and expect a frictionless experience.

The Strategic Alliance Reshaping Homebuilding

This collaboration is more than a simple supplier agreement; it represents a strategic alignment of interests that benefits all parties. For Modani, it's an expansion of its B2B division and its "Modani Residences" program, which provides concierge-level furnishing solutions for the real estate industry. It cements the brand's position in the luxury market and creates a scalable model for future developer partnerships across its 17-showroom national footprint.

For developers Lennar and BH Group, the program is a potent marketing and sales tool. To demonstrate the program's efficiency, Modani fully furnished a luxury Lennar model residence in Miami within an impressive 72-hour window from concept to installation. This allows prospective buyers to step into a tangible lifestyle, fostering a deeper engagement with the property.

"This collaboration creates a stronger emotional connection between buyers and the residence itself while helping our communities stand apart in an increasingly competitive market," noted Carla Corbo, Senior Sales Executive at Lennar. In an industry where a "finished home is the new luxury baseline," offering a professionally designed and instantly livable space can significantly accelerate the sales cycle and command a premium.

A Ripple Effect on Design and Development

The implications of such partnerships extend beyond a single development, potentially causing a ripple effect across the interior design and real estate industries. This model challenges the traditional workflow where a homeowner independently hires an interior designer after closing on a property. By integrating design services into the initial purchase, developers are capturing a larger share of the home-making process.

However, this trend does not necessarily spell the end for independent designers. Instead, it may shift their role. Opportunities arise for designers to collaborate with brands like Modani on custom packages, to be brought in by homeowners for further personalization beyond the developer's offering, or to specialize in the high-stakes world of model home staging. The success of turnkey solutions underscores the immense value of professional design in selling real estate.

Ultimately, the partnership between Modani, Lennar, and BH Group exemplifies a broader market evolution toward providing holistic lifestyle products. As developers continue to compete for the attention of sophisticated and time-poor buyers, the concept of 'lifestyle as an amenity' is becoming increasingly central to their strategy, blurring the lines between homebuilding, interior design, and hospitality to create a new standard for luxury living.