PureEHS Taps SaaS Veteran to Spearhead Growth in Red-Hot Safety Tech Market

NASHVILLE, TN – July 08, 2026

In a move that signals an aggressive push for market share, PureEHS, a newly-formed workforce health and safety software company, has appointed Shellie Vornhagen as its Vice President of Sales and Marketing. While new leadership hires are routine, this appointment, coming just three months after the company's inception, is a clear indicator of the strategy being deployed by its private equity backers: rapid, focused growth in a sector ripe for consolidation and innovation.

PureEHS launched in April 2026 not as a fledgling startup, but as a focused carve-out of UL Solutions' established employee health and safety software business, a transaction engineered by private equity firm Peak Rock Capital. The appointment of Vornhagen, a B2B SaaS go-to-market specialist, is the first major strategic play post-acquisition, underscoring an immediate focus on building a commercial engine to match its technical capabilities.

"Building a world-class go-to-market team is central to everything we are doing at PureEHS," said CEO James Mallon in a statement. Mallon, himself an industry veteran with a long tenure at competitor VelocityEHS, noted that Vornhagen brings the requisite experience to help the company scale. For investors and market watchers, the message is clear: the race is on.

A New Player with a Seasoned Playbook

The most compelling aspect of the PureEHS story is its unique starting position. Unlike a typical startup that must build products and credibility from scratch, PureEHS entered the market with a full suite of mature, trusted software solutions. The company's portfolio includes PureOHS, an occupational health management platform; SYSTOC, a long-standing EMR and practice management system for occupational medicine clinics; and PureSafety, a comprehensive learning management system (LMS) for safety training.

This strategy of acquiring and rebranding established assets is a hallmark of private equity's approach to platform creation. By carving out these products, Peak Rock Capital has created a standalone entity laser-focused on the EHS market, free from the broader corporate structure of a diversified company like UL Solutions. The new entity boasts an existing customer base of over 900 organizations, including what the company describes as "leading healthcare systems and manufacturing companies."

This 'new wrapper on a proven product' model provides PureEHS with immediate revenue, a strong customer foundation, and a significant head start. The challenge, and Vornhagen's primary mandate, will be to unify these historically separate products under a single brand identity and sales motion, cross-selling and up-selling solutions to a market that increasingly demands integrated platforms over point solutions.

The High-Stakes World of EHS Software

PureEHS is making its move in a dynamic and rapidly expanding market. The global occupational health software market was valued at approximately $3.2 billion in 2025 and is projected to more than double to $7.1 billion by 2034, according to industry analysts. This expansion, growing at a compound annual growth rate (CAGR) of over 9%, is fueled by powerful tailwinds.

Chief among these drivers is the ever-tightening web of regulatory compliance. From OSHA reporting in the United States to new psychosocial risk assessment mandates coming into effect in Europe, businesses in safety-critical industries like manufacturing, construction, and healthcare face immense pressure to manage and document workforce health and safety. Spreadsheets and fragmented systems are no longer adequate, pushing organizations toward sophisticated software solutions.

Furthermore, the rising importance of Environmental, Social, and Governance (ESG) reporting has elevated EHS data from a back-office compliance function to a C-suite strategic imperative. Investors, insurers, and customers now demand transparency into a company's safety record and commitment to employee well-being. This has turned the EHS software market into a prime target for investment, creating a turbulent and competitive landscape populated by major players like Cority, VelocityEHS, and Intelex.

Forging the Go-to-Market Engine

It is within this high-stakes environment that Shellie Vornhagen's appointment becomes particularly significant. Her background in scaling private equity-backed SaaS companies is precisely what a firm like Peak Rock looks for in a commercial leader. The PE playbook demands a disciplined, metrics-driven approach focused on driving pipeline growth, improving win rates, and, crucially, strengthening net revenue retention by ensuring existing customers are deriving maximum value.

"What drew me to PureEHS is the mission," Vornhagen stated. "Keeping people safe and making sure every worker goes home healthy at the end of their shift. That is work worth doing." While the mission provides a powerful narrative, her operational focus will be on the pragmatic work of market penetration. Her role will be to ensure that the broader industry not only knows the new PureEHS name but understands how its integrated suite can help them protect their most valuable asset: their people.

The strategy will likely involve a multi-pronged approach: refining brand messaging, empowering the sales team to sell a holistic platform, and implementing marketing campaigns that target both the existing user base of the individual products and new enterprise clients seeking a comprehensive solution. The planned investment from Peak Rock into new capabilities, including artificial intelligence for predictive risk analytics, will provide Vornhagen’s team with powerful new talking points.

By bringing in an experienced CEO like James Mallon and now a go-to-market specialist like Shellie Vornhagen, PureEHS is assembling a team purpose-built to execute a specific plan: consolidate a fragmented customer base, leverage a proven product suite, and rapidly scale to capture a significant share of the booming EHS software market. For PureEHS, the challenge now is to execute this ambitious vision, translating a well-funded strategy and established technology into a dominant market position.