PUI and Geotab Simplify Asset Tracking with New 'Order Now' Deal

SAN DIEGO, CA – April 16, 2026 – In a significant move to streamline asset management for industrial fleets, Positioning Universal (PUI) has made its industry-leading solar-powered trackers available for direct purchase through Geotab's Marketplace Order Now program. The announcement signals a deeper integration between the two companies, providing Geotab's vast customer base with frictionless access to critical hardware for tracking non-powered assets like trailers, containers, and heavy equipment.

This partnership makes PUI's rugged TT600 and TT603 solar asset trackers, known for their durability and maintenance-free operation, an instantly accessible option for businesses in construction, logistics, and equipment rental. By joining the exclusive 'Order Now' program, the companies aim to eliminate traditional procurement hurdles, enabling faster deployment and a more unified fleet management experience.

Streamlining Procurement in a Complex Industry

The Geotab Marketplace is a robust ecosystem of third-party solutions, but the 'Order Now' program represents its most curated and integrated tier. Unlike standard listings that may require separate contracts and billing, 'Order Now' allows Geotab customers to purchase, deploy, and manage solutions directly within their existing MyGeotab platform. This creates a seamless, one-stop-shop experience.

For fleet managers and procurement officers, this integration is a game-changer. The traditional process of sourcing, vetting, purchasing, and integrating new hardware can be time-consuming and complex. The 'Order Now' model simplifies this by offering pre-vetted, deeply integrated products with centralized billing and support. This significantly accelerates the time from purchase to deployment, allowing businesses to quickly gain visibility over their valuable assets.

"Making our solar trackers accessible through the Geotab Marketplace Order Now program removes friction from the purchasing process, allowing customers to get reliable hardware faster and easier than ever before," said Geoff Weathersby, Chief Revenue Officer at Positioning Universal.

This simplified acquisition model is particularly beneficial for industries where operational agility is key. A construction company can now rapidly equip a new fleet of trailers with trackers, or a logistics firm can scale its container monitoring capabilities with a few clicks, all within the familiar Geotab environment they use daily.

Powering the Unpowered: A Closer Look at the Technology

The initial focus of the partnership is on PUI's TT600 and TT603 solar asset trackers. These devices are purpose-built for the harsh realities of industrial field operations, where assets are often left unattended for long periods in remote or challenging environments. Their primary feature is a high-efficiency solar panel that provides continuous power, making them virtually maintenance-free and eliminating the need for costly and labor-intensive battery changes.

Designed with rugged, weather-resistant enclosures, the trackers can withstand extreme temperatures, moisture, and vibration common on construction sites and in transport. This durability ensures reliable performance and a long service life, protecting the customer's investment. The seamless integration with the MyGeotab platform means that data from these trackers—including location, movement history, and geofence alerts—appears alongside data from the rest of the fleet's connected vehicles, providing a single, comprehensive view of all company assets, powered and non-powered alike.

This capability is crucial for solving common business challenges such as asset misplacement, theft, and underutilization. By knowing the precise location and status of every trailer, container, or piece of heavy machinery, companies can optimize logistics, improve security, and ensure that high-value equipment is productive rather than idle.

A Strategic Alliance in a Competitive Telematics Market

This partnership is more than a simple distribution agreement; it represents a strategic alignment that benefits both companies and reinforces their positions in the competitive telematics landscape. For Positioning Universal, gaining a spot on Geotab's 'Order Now' program provides direct access to a massive, engaged market. Geotab, a global leader in connected transportation, serves over 50,000 customers with more than 4 million vehicles on its platform.

For Geotab, the partnership enriches its ecosystem and strengthens its value proposition. By adding PUI's specialized, best-in-class hardware to its 'Order Now' offerings, Geotab provides its customers with a more complete and powerful asset management toolkit. This move helps solidify Geotab's platform as the central hub for all fleet-related data and operations.

"Geotab is committed to providing businesses with choice, flexibility and confidence," noted Robin Kinsey, Associate Vice President, Marketplace at Geotab. "With Positioning Universal joining our Order Now program, fleets will have even more ways to enhance their operations with industry-leading technology."

While other solar trackers exist, the key differentiator in this partnership is the depth of integration and ease of acquisition. This tight coupling between hardware and software creates a superior user experience and removes barriers to adoption, giving both companies a competitive edge.

The Future of Integrated Asset Management

Positioning Universal has also signaled that this is just the beginning of its expanded presence on the Geotab Marketplace. The company announced plans to add more products to the 'Order Now' program later this year, further broadening the scope of its integrated solutions.

Upcoming additions include the AT700, a compact wireless asset tracker likely designed for smaller tools or assets where a solar solution isn't practical, and the FJ2500, a wired telematics gateway specifically for heavy equipment. The FJ2500 is particularly noteworthy, as it will enable the collection of rich diagnostic data—such as engine hours, fuel consumption, and maintenance codes—directly from heavy machinery. This level of insight moves beyond simple location tracking, unlocking new opportunities for preventative maintenance, operational efficiency, and enhanced safety.

By building out this comprehensive portfolio, PUI and Geotab are creating a holistic asset management ecosystem. Fleet managers will be able to use a single platform to monitor everything from their long-haul trucks and delivery vans to their trailers, containers, construction equipment, and even smaller portable assets. This unified approach promises to deliver unprecedented visibility and control, driving efficiency and profitability for businesses across a wide range of industrial sectors.