Privé Jets Nominated as South America’s Private Aviation Market Soars

MIAMI, FL – April 27, 2026 – In a significant nod to its growing influence in a rapidly expanding market, global aviation provider Privé Jets has secured a nomination for “South America’s Leading Private Jet Charter 2026” from the prestigious World Travel Awards. This recognition arrives as the continent experiences unprecedented growth in private aviation, fueled by a combination of economic expansion, geographical necessity, and evolving travel demands from both corporate and leisure sectors.

The nomination places Privé Jets, founded in 2007, at the forefront of a market transformation where private jets are increasingly viewed not just as a luxury, but as a critical tool for business and connectivity. As the region's economies mature, the demand for efficient, flexible, and direct air travel is reshaping the aviation landscape.

The Booming Southern Skies

South America's private aviation sector is no longer an emerging niche; it is a burgeoning industry demonstrating remarkable growth. Recent industry analyses paint a vivid picture of this expansion. The Latin American business jet market, valued at approximately $0.64 billion in 2024, is projected to more than double, reaching an estimated $1.31 billion by 2029. This represents a staggering Compound Annual Growth Rate (CAGR) of 15.66%.

Flight activity corroborates this trend. In the first eight months of 2025 alone, the region registered nearly 96,000 business jet movements, marking a 31.39% year-on-year increase. Brazil and Mexico stand as the titans of this market, collectively accounting for about 70% of the total share. Brazil, in particular, boasts the second-largest executive jet fleet in the Americas, trailing only the United States.

The drivers behind this surge are multifaceted. A significant increase in the number of high-net-worth individuals (HNWIs)—Brazil alone added 120,000 in a single year recently—provides a growing client base. However, the demand extends far beyond personal wealth. The continent's vast and often challenging geography, with natural barriers like the Andes Mountains and the Amazon rainforest, makes commercial air travel between many key economic hubs inefficient or nonexistent. For instance, of Brazil’s 5,500 municipalities, only around 130 are served by commercial airlines, creating a massive connectivity gap that private aviation is uniquely positioned to fill.

A Benchmark for Excellence

Receiving a nomination from the World Travel Awards (WTA) is more than a simple acknowledgment; it is a powerful industry endorsement. Established in 1993, the WTA is globally recognized as the ultimate hallmark of quality, with winners setting the benchmark for excellence in the travel, tourism, and hospitality industries. Often called the “Oscars of the travel industry,” the awards follow a rigorous selection and voting process.

Nominations are sourced from industry experts, previous winners, and vetted entries. The subsequent voting is open to both travel industry professionals—whose votes carry double weight—and the public, ensuring a comprehensive and credible assessment. For a company like Privé Jets, this nomination serves as a testament to its service quality and operational prowess in a competitive field.

“This recognition reflects Privé Jets’ continued focus on supporting clients across South America with flexible private aviation solutions,” said Andres Arboleda, COO of Privé Jets, in the company's official announcement. He noted that it “signals the company’s ongoing alignment with the needs of travelers in a region where demand for efficient and customized air travel continues to evolve.” This external validation enhances brand reputation, builds consumer trust, and distinguishes the company among a host of global and regional competitors.

Redefining Regional Connectivity and Business

While the allure of luxury is undeniable, the true value of private aviation in South America lies in its function as a business enabler. For industries vital to the region's economy—such as mining, agribusiness, energy, and manufacturing—private jets offer unparalleled efficiency and flexibility. Executives can visit multiple remote sites, attend critical meetings in different countries on the same day, and transport specialized teams or equipment on schedules that commercial aviation cannot accommodate.

This capability transforms private flight from an indulgence into a strategic asset that drives productivity and economic growth. It allows businesses to operate nimbly across a continent where ground transportation can be slow and commercial flight paths are often limited to a few major hubs. By providing direct, point-to-point travel, charter services effectively shrink the continent, enabling faster decision-making and better management of widespread operations.

Privé Jets caters to this need with a versatile operational model. The company offers both on-demand (ad hoc) charters and private jet membership programs. On-demand services provide maximum flexibility for occasional flyers or those with unpredictable itineraries, allowing them to select the ideal aircraft for each specific mission. In contrast, membership and jet card programs offer frequent flyers benefits like fixed hourly rates, guaranteed availability, and streamlined booking, catering to clients who have integrated private aviation into their regular travel plans.

This dual approach allows the company to serve a wide spectrum of clients, from a corporation needing an urgent flight to a resource site to a family planning a multi-stop luxury tour through Patagonia. The provision of dedicated aviation advisors to manage every detail further underscores the focus on seamless, customized service.

Navigating a Competitive and Evolving Landscape

The South American market is not without its challenges, including economic volatility, complex regulations, and infrastructure limitations. However, the long-term outlook remains overwhelmingly positive. The regional business travel market is projected to grow steadily, reaching nearly $64 billion in 2025 and continuing its upward trajectory. This growth is attracting significant competition, with global giants like NetJets and VistaJet expanding their presence alongside strong regional operators.

As the market matures, traveler preferences are also evolving. There is a growing trend towards experiential and authentic luxury travel, with a focus on eco-tourism, wellness retreats, and gastronomic adventures in destinations from the Atacama Desert to the Colombian coffee region. Private aviation is the key that unlocks access to many of these exclusive and remote experiences.

Simultaneously, a structural shift is occurring within the private aviation sector itself, with a growing number of clients moving from purely on-demand charters to more structured solutions like fractional ownership and jet card programs. This indicates a deepening commitment to private flight as a long-term solution. By offering a flexible service model and earning accolades that certify its quality, Privé Jets has positioned itself to not only participate in this growth but to actively shape the future of private air travel across South America.