PrimeTech Aims to Fix Construction With AI-Powered Wall Framing

HINES, Ore. – March 30, 2026 – A new company is launching today with a bold plan to fundamentally reshape how North America builds homes. PrimeTech, the strategic successor to the innovative BamCore, is entering the market with an AI-driven platform and a decentralized manufacturing strategy designed to deliver high-speed, low-labor, and low-carbon wall framing systems directly to builders.

The launch comes as the construction industry grapples with a deepening crisis. Persistent labor shortages, with an estimated need for over half a million additional workers in the U.S. alone, have combined with volatile supply chains to dramatically slow construction cycles and inflate costs. Against this backdrop, PrimeTech is introducing its patented PrimeWall technology, aiming to automate and digitize what it calls the "operating system" of any building: the walls. The company is backed by a powerhouse leadership team, including former executives from the world's largest architecture firm, Gensler, and the nation's leading building materials supplier, Builders FirstSource.

The Blueprint for a New Era

At the core of PrimeTech's mission is the idea that to solve the housing crisis, you must first solve the wall. The company inherits the award-winning PrimeWall technology from BamCore, a panelized framing system that has already demonstrated significant advantages over traditional on-site stick framing. Today, an estimated 98% of walls are still built by hand on the job site, a process that is slow, wasteful, and highly dependent on skilled labor.

PrimeTech plans to scale this proven technology by addressing the logistical hurdles that have often limited off-site construction. "Earlier versions of the PrimeWall proved that low-carbon, panelized framing can radically reduce skilled labor, accelerate construction schedules, and deliver superior thermal and acoustic performance," said Hal Hinkle, CEO of PrimeTech. "With PrimeTech, we are taking that disruptive value proposition and solving the logistics of distributed off-site fabrication while further compressing cycle time for builders."

The company's approach is to move fabrication off the muddy job site and into a network of clean, controlled, and highly automated facilities. By doing so, it promises to deliver precision-engineered wall panels that can be assembled in a fraction of the time, turning a days-long framing process into a matter of hours.

AI and Automation: The Digital Job Site

The true engine of PrimeTech's model is its integration of artificial intelligence into the design-to-manufacturing workflow. The company claims its AI-enhanced digital platform can reduce the labor required for digital design by over 70% and optimize the building envelope to generate savings of up to 15% for builders.

This process starts long before any material is cut. Using AI, PrimeTech can rapidly generate and optimize framing designs based on architectural plans, structural requirements, and energy performance targets. This digital-first approach compresses what can be a lengthy and error-prone phase. As David Gensler, former co-CEO of the global architecture firm Gensler and PrimeTech's new Chairman of the Board, noted, "By automating more of the digital design process with AI, the new PrimeWall technology will help compress and simplify the design-to-construction phase in the residential markets."

Once the design is finalized, the system generates precise instructions for the automated fabrication lines. The panels are not only cut to exact specifications but are also printed with detailed guides for installing mechanical, electrical, plumbing, and insulation (MEPI). This on-panel printing acts as a real-world assembly manual, minimizing job site errors and reducing the need for constant supervision.

This deep integration of digital design and physical production is what excites industry veterans like Mike Farmer, the former President of Commercial Operations at Builders FirstSource, who now serves as PrimeTech's Vice-Chair. "In residential construction, walls are the operating system. Every trade touches them and every delay runs through them," Farmer explained. "If you simplify and digitize the wall system, you simplify the entire build. PrimeWall can frame a production home in roughly two hours, and when combined with AI-Driven design and distributed fabrication, it fundamentally changes labor math and cycle time at scale. That's what makes this transformative."

A Hyper-Local Revolution in Manufacturing

While many off-site construction companies rely on massive, centralized factories, PrimeTech is pursuing a more nimble and capital-efficient strategy: distributed fabrication. Instead of shipping bulky wall panels across the country, the company plans to establish a network of small, automated fabrication lines co-located with existing building material suppliers, such as the more than 2,200 truss manufacturing plants across the U.S. and Canada.

Each fabrication line requires a relatively modest footprint of just 10,000 square feet, allowing it to be integrated into existing industrial facilities. This "hyper-local" model dramatically reduces shipping costs, logistical complexity, and delivery lead times, which have long been the Achilles' heel of the pre-fabrication industry.

Central to this rollout is a partnership with Lewis and Clark Industrial (LCI), a long-time engineering collaborator that will operate the first two fabrication centers. "LCI has spent years refining the machinery behind the PrimeWall system, and we are thrilled to help bring this next-generation platform to market," said Tom Scott, President and owner of LCI. "By pairing automated fabrication and on-panel printing lines with a nimble distributed footprint, we can deliver fast, low-waste framing solutions closer to where builders actually build."

This strategy aims to embed advanced manufacturing directly into the existing construction supply chain, creating a scalable and repeatable model that can be deployed rapidly to serve high-demand housing markets.

Building for Tomorrow: Performance and Resilience

Beyond speed and efficiency, PrimeTech is positioning its latest-generation "Prime24+" wall system as a superior product in performance and resilience. The system is engineered for buildings up to five stories or more, opening up applications in multi-family and mid-rise residential construction.

Crucially, the technology is designed to meet some of the most stringent performance codes in the nation, including Miami-Dade–level hurricane loads. This capability not only underscores the structural integrity of the system but also makes it a viable solution for coastal markets and other regions prone to extreme weather, where resilient construction is no longer a luxury but a necessity.

The Prime24+ system also boasts superior thermal and acoustic properties compared to conventional stud framing. The design minimizes thermal bridging—the transfer of heat through structural elements—which can lead to significant energy savings over the life of the building. This focus on high-performance building envelopes aligns with growing market demand for more sustainable, energy-efficient, and comfortable homes. By combining these performance benefits with a low-carbon framing material, PrimeTech is making a strong case for a building method that is not only faster and smarter but also better for the planet and more resilient for its inhabitants.