PR's AI Inflection Point: Next PR Bets on Algorithm Visibility in the Era of LLMs

Colorado Springs, CO – October 29, 2025 – For decades, public relations has been defined by securing media coverage. But as artificial intelligence rapidly transforms how information is discovered and consumed, one firm, Next PR, is betting that the future of influence lies in algorithmic visibility. Today, the firm announced the launch of its AI Optimization Services, designed to ensure brands aren’t just reported on, but found by the AI tools now shaping public perception.

“We’re at a real inflection point,” says a leading industry analyst. “Traditional metrics like media impressions are becoming less relevant. The algorithms are now curators, and PR professionals need to understand how to navigate that new landscape.”

Next PR’s services aim to address this shift by optimizing client content for Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity. The offering encompasses everything from AI-driven story discovery and tailored media outreach to website audits and in-depth share-of-voice analysis within LLM search results.

Beyond Impressions: The Rise of Algorithmic Authority

The announcement comes at a time when the PR industry is grappling with the implications of AI-powered search. According to Next PR, a staggering 96% of AI-driven answers now originate from PR-sourced materials – a figure corroborated by independent sources who indicate a substantial increase in reliance on structured data from press releases, media statements, and owned content.

“For years, we’ve focused on building relationships with journalists and securing placements in key publications,” explains a spokesperson for Next PR. “Now, we’re extending that expertise to building relationships with algorithms. It’s about ensuring our clients’ stories are not only newsworthy but also readily discoverable by AI tools.”

The Services Breakdown: A Deep Dive into AI-Driven PR

Next PR’s approach centers around two key concepts: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). AEO focuses on optimizing content to directly answer questions posed to AI chatbots, while GEO aims to improve a brand’s prominence in AI-generated summaries and long-form content.

The services offered include:

• AI-Driven Story Discovery: Identifying emerging trends and narratives relevant to a client’s industry.
• Targeted Media Outreach: Crafting pitches designed to appeal to both journalists and AI algorithms.
• Website Audits: Optimizing website content for AI discoverability.
• Share-of-Voice Analysis: Monitoring a client’s presence in AI-generated responses.
• AEO & GEO Strategy: Optimizing press releases and content for direct answers in AI models

“It’s not just about keywords anymore,” says a marketing technologist familiar with Next PR’s approach. “It’s about structured data, semantic accuracy, and ensuring your content is easily understood by a machine. The emphasis is on providing concise, factual answers to common questions.”

Competition Heats Up: The Broader Landscape of AI-Powered PR

Next PR isn't alone in recognizing the potential of AI-driven PR. Several other agencies are beginning to offer similar services, and a growing number of startups are developing AI-powered tools designed to automate various PR functions.

“We’re seeing a lot of innovation in this space,” says a leading industry analyst. “Some companies are focusing on AI-powered media monitoring, while others are developing tools to generate press releases and pitch journalists. Next PR’s approach seems more comprehensive, focusing on optimizing content for the entire AI ecosystem.”

However, some experts caution that relying too heavily on AI could lead to a homogenization of content.

“There’s a risk of losing the human touch,” warns a veteran PR professional. “AI can help with research and data analysis, but it can’t replace the creativity and strategic thinking of a skilled PR professional.”

Measuring Success in the Age of AI

One of the biggest challenges facing the PR industry is measuring the effectiveness of AI-driven campaigns. Traditional metrics like media impressions and ad equivalency are becoming less relevant, and new metrics are needed to assess the impact of AI-generated content.

Next PR says it is developing a suite of AI-powered analytics tools to track key performance indicators (KPIs) such as:

• AI Share of Voice: Measuring a client’s prominence in AI-generated responses.
• Answer Authority: Assessing the quality and accuracy of a client’s answers in AI chatbots.
• Brand Sentiment in AI: Analyzing the tone and sentiment associated with a client’s brand in AI-generated content.

“We’re moving beyond vanity metrics and focusing on outcomes,” says a spokesperson for Next PR. “We want to demonstrate how our services are driving tangible results for our clients.”

The Future of Influence: A Paradigm Shift for PR

As AI continues to evolve, the PR industry is poised for a major transformation. The skills and expertise required to succeed in the age of AI are fundamentally different from those needed in the traditional PR world.

“This is a paradigm shift,” says an industry analyst. “PR professionals need to become data scientists, SEO experts, and AI strategists. Those who embrace these changes will thrive, while those who resist will be left behind.”

Next PR’s bet on algorithmic visibility is a bold move, but it’s one that could pay off handsomely in the years to come. As AI continues to reshape the information landscape, the ability to influence algorithms will become increasingly valuable – and the PR firms that master this skill will be at the forefront of the next era of influence.