Good Salt Life Aims to Conquer Pet Odor with EPA-Registered Sprays

ATHENS, Ga. – December 19, 2025 – In a significant move targeting the booming multi-billion-dollar pet care market, Good Salt Life, Inc., a subsidiary of NDT Pharmaceuticals (OTC: NDTP), has announced the launch of two new brands, PurrGuard® and Dog Gone Odor®. The products enter a crowded field of pet hygiene solutions with a powerful differentiator: they are backed by a U.S. Environmental Protection Agency (EPA) registration for their odor-killing chemistry, a credential that promises a new level of validated performance for pet owners.

The company revealed it has secured the rights to market its formulations under these new pet-centric brand names, leveraging the existing federal registration of an antimicrobial product known as SabreTech QS (EPA Registration No. 92057-3). This approval allows Good Salt Life to make specific, regulated claims about the products' ability to inhibit the growth of odor-causing microorganisms on treated surfaces—a claim few competitors in the pet space can legally make.

A Seal of Approval in a Crowded Market

The launch arrives as the global pet stain and odor control market continues its robust expansion. Valued at over $8.4 billion in 2022, industry analysts project it will surpass $12 billion by 2032. In the United States alone, where 66% of households own a pet, the demand for effective clean-up solutions is estimated to climb from $6.47 billion in 2023 to nearly $8.9 billion by 2030. This growth is fueled by the “pet humanization” trend, where pets are considered family members, and a heightened post-pandemic focus on home hygiene.

However, this lucrative market is saturated with products making a wide array of effectiveness claims, often with little regulatory oversight. Good Salt Life’s strategy hinges on using its EPA registration as a mark of trust and scientific credibility. By adhering to the rigorous safety, manufacturing, and performance standards required by the EPA, PurrGuard® and Dog Gone Odor® are positioned to stand apart from products that simply mask unpleasant smells with fragrances or use unregulated enzymatic formulas.

The EPA registration for the underlying chemistry permits its use on a wide variety of surfaces, both porous and non-porous. This makes the new products suitable for common problem areas in homes and professional settings, including pet bedding, carpets, upholstery, crates, and kennel surfaces. For consumers, this validated application offers a reliable solution for persistent odors that permeate household materials.

The Science of Odor Elimination

Unlike many conventional air fresheners or cleaners, the technology behind PurrGuard® and Dog Gone Odor® is not designed to cover up smells but to eliminate them at their microbial source. The active ingredient in the base SabreTech QS formula is a quaternary ammonium compound, a well-established class of antimicrobial agents. When applied, the solution forms a durable, microscopic layer on the treated surface.

This protective shield works by physically disrupting the cell membranes of odor-causing bacteria and other microorganisms upon contact, effectively neutralizing their ability to multiply and produce the volatile compounds that cause foul smells. This mechanism provides continuous, long-lasting odor control on the treated surface, a significant advantage over products that require frequent reapplication or only work while wet.

The base product, SabreTech QS, carries an EPA signal word of “Caution,” indicating a lower hazard level compared to products labeled “Warning” or “Danger.” As with any cleaning or treatment product, adherence to the label’s directions for use is critical for ensuring safety for both people and pets. The company has emphasized its commitment to regulatory transparency, stating that all marketing claims will be strictly limited to those permitted under the EPA-approved label, with no public health or disease-prevention assertions being made.

A Strategic Play for the Pet Care Boom

The launch represents a calculated and significant strategic maneuver for parent company NDT Pharmaceuticals. Primarily known as a biotechnology firm developing therapies for neurological disorders, NDTP's acquisition of Good Salt Life on September 5, 2025, signaled a deliberate diversification into the consumer wellness and biosafety sectors. This entry into the pet market allows the OTC-traded company to tap into a resilient and high-growth industry.

“This approval reinforces Good Salt Life’s long-term strategy of combining regulatory precision with practical applications,” stated Zach O’Shea, CEO of NDT Pharmaceuticals, in the official press release. “Pet owners, facility managers, and animal-care professionals are actively seeking effective solutions for persistent odor challenges, and this registration positions the Company to meet that demand responsibly.”

The move is consistent with Good Salt Life's broader mission. The biosafety company has already established itself in other sectors, providing infection-control ecosystems for clients ranging from the Tennessee State Prison system to Norwegian Cruise Line and developing protocols to protect valuable show horses from viral outbreaks. Launching PurrGuard® and Dog Gone Odor® extends this science-driven approach to a massive consumer audience.

Good Salt Life has indicated it will conduct a phased rollout of the new brands across select distribution channels. While specific retail partners and online availability have not yet been announced, the company is expected to release further details on product labels and purchasing options in the near future as it prepares to compete with established brands like Nature's Miracle and Rocco & Roxie.