PR Power Duo Launches Longview Communications for High-Stakes Media Crises

LOS ANGELES, CA – May 28, 2026 – Two seasoned communications executives, Andrew Fixmer and Jamie Diamond, have officially launched Longview Communications, a new strategic advisory firm based in Los Angeles. The firm aims to carve out a niche by providing senior-level counsel to companies navigating the complex and often turbulent intersection of entertainment, media, and technology.

Positioning itself as a partner for "pivotal moments," Longview Communications enters a competitive landscape with a clear focus on high-stakes situations. The firm’s launch is anchored by the extensive and complementary experience of its founders, who bring decades of experience from inside some of the world's largest media corporations and top-tier agencies. "Longview was built to help companies and leaders communicate with clarity at pivotal moments," said Andrew Fixmer, founder and CEO, in the announcement. "We work with clients to sharpen their story, strengthen their positioning and navigate high-stakes situations with credibility and impact."

A Foundation of Veteran Expertise

The credibility of any new advisory firm rests on the reputation of its leaders, and Longview Communications debuts with a formidable leadership team. Andrew Fixmer and Jamie Diamond bring a combined depth of experience that spans corporate strategy, global media relations, crisis management, and financial journalism, positioning them to offer multifaceted counsel.

Fixmer, the firm's founder and CEO, has a career that bridges the gap between corporate suites and the newsroom. With over 20 years in the industry, he has held significant leadership roles at some of the most influential names in entertainment. He led global teams at Sphere Entertainment Co. and Paramount Pictures and served as Vice President of Global Communications at Universal Music Group starting in 2015. In that role, he was instrumental in shaping the narrative around the music giant's business strategy, financial performance, and public policy efforts. Before moving into corporate communications, Fixmer was an award-winning financial journalist at Bloomberg News for eight years, where he covered the very industries he now advises. His bylines have also appeared in The New York Times and Businessweek, giving him a unique perspective on how stories are built, reported, and received.

Jamie Diamond, joining as Executive Vice President, brings nearly a decade of leadership from her role heading global communications at Universal Music Publishing Group (UMPG). Appointed Director of Communications in 2017, she was at the forefront of crafting messaging for major artist and songwriter signings, high-value catalog acquisitions, and complex digital licensing agreements that have reshaped the music industry. Her expertise extends beyond music; prior to UMPG, she honed her skills at the renowned agency Sunshine Sachs, advising a diverse portfolio of high-profile clients including Spotify, Vevo, and AOL. Diamond was also a key figure in the launch of the global nonprofit She Is The Music, where she served as Communications Co-Chair, demonstrating a commitment to driving industry change.

Targeting a High-Stakes Market

Longview Communications is entering a crowded but highly segmented market. The strategic communications field for entertainment, media, and technology (EMT) is populated by established giants and specialized boutiques. Global powerhouses like FGS Global (which recently acquired the Canadian firm Longview and operates as FGS Longview, a separate entity) and Brunswick offer broad, C-suite level counsel across all industries, while firms like The Lede Company and 42West have built empires on talent-focused PR and brand campaigns within entertainment.

Longview aims to occupy a strategic space between these models. The firm’s stated mission is not to handle day-to-day publicity, but to provide senior-level advisory for the most critical junctures a company faces. This focus on "high-stakes situations" is particularly relevant in the current EMT landscape, which is defined by disruption and intense public scrutiny.

The demand for such specialized counsel is undeniable. The industries Longview targets are in a state of perpetual flux, grappling with challenges that carry significant reputational and financial risk. These include navigating complex M&A deals under the watchful eye of antitrust regulators, managing the fallout from content controversies, and responding to the ethical and legal quagmires posed by emerging technologies like artificial intelligence.

The Modern Communications Playbook

The phrase "pivotal moments," used by Fixmer to define Longview's focus, aptly describes the current environment. Companies in media and tech are constantly facing inflection points that can redefine their future. The rapid proliferation of generative AI, for instance, has created a minefield of challenges, from copyright lawsuits against AI developers to public backlash over the potential displacement of human creatives. These are not just legal or operational issues; they are profound communications challenges that require a sophisticated narrative strategy.

Similarly, the ongoing scrutiny of social media platforms for their impact on user well-being, exemplified by lawsuits against giants like Meta and Google, has shifted the focus of corporate responsibility. The very design of a product is now a matter of public debate and potential liability, demanding a communications approach that is both proactive and transparent.

It is in these moments—a major acquisition, a regulatory investigation, a technological disruption, or a reputational crisis—that a company’s story is most vulnerable and most critical. Longview’s service offerings, which include reputation management, litigation support, and crisis and issues management, are tailored specifically for these scenarios. The firm's objective, as stated in its launch, is to help clients "translate complex objectives into clear narratives for investors, business partners, media and the public."

A Strategic Niche in a Crowded Field

By focusing on the intersection of entertainment, media, and technology, Longview Communications is betting on the value of deep specialization. The convergence of these three sectors means that challenges are rarely confined to one domain. A tech innovation can upend media business models, while an entertainment controversy can ignite a global conversation on a tech platform. Understanding the intricate connections between them is crucial for effective counsel.

The firm's model reflects a broader trend in corporate communications, where the function is evolving from a support role to a core strategic pillar. C-suite executives increasingly rely on communications advisors to not only manage reputation but also to inform business strategy. The decision to launch a firm led exclusively by senior practitioners underscores a commitment to providing this high-level, strategic counsel directly to clients.

As Fixmer and Diamond launch their new venture, they are stepping into an arena defined by constant change and unprecedented complexity. The name "Longview" itself implies a focus beyond immediate headlines, aiming to build durable reputations that can withstand the inevitable shocks of the modern media ecosystem. The success of Longview Communications will depend on its ability to prove that in an age of perpetual crisis, a clear and credible story is the most valuable asset of all.