POLYWOOD Redefines Poolside Luxury with Sustainable In-Pool Line

SYRACUSE, Ind. – April 02, 2026 – POLYWOOD, a company that has spent over 35 years at the forefront of sustainable outdoor furniture, today announced a significant expansion of its product portfolio with the debut of the Laguna In-Pool Collection and a new line of all-weather planters. The move signals a strategic push into specialized, high-growth segments of the outdoor living market, leveraging the company's renowned material science to address evolving consumer and commercial demands.

Tapping into the Resort-at-Home Trend

The centerpiece of the launch is the Laguna In-Pool Collection, a direct response to one of the most significant trends in modern landscape design: the integration of resort-style features into residential and hospitality poolscapes. With sun shelves, or Baja ledges, now reportedly included in over 90% of new pool constructions, a dedicated market for furniture designed to sit in shallow water has emerged.

The global pool loungers market, valued at nearly $4.4 billion in 2024, is projected to grow steadily as homeowners and hoteliers invest more in creating immersive outdoor experiences. POLYWOOD aims to capture a significant share of this market by applying its core competencies to an area where material performance is paramount.

The Laguna collection includes chaise lounges, chairs, and side tables specifically engineered for life in the water. Constructed to withstand constant immersion, prolonged sun exposure, and the harsh effects of chlorine and saltwater, the pieces promise to resist cracking, splintering, and fading. This stands in stark contrast to traditional outdoor materials like wood, which deteriorates in water, and many metals that are susceptible to corrosion from pool chemicals.

"POLYWOOD has always focused on solving long-term durability challenges in outdoor spaces," said Megan Pierson, EVP of Business Development at POLYWOOD, in the company's announcement. "With Laguna, we're applying our material innovation to an emerging category, delivering elevated design with the lasting performance our customers expect."

With a refined, contemporary silhouette, the collection is designed to appeal to both homeowners seeking to elevate their backyard oasis and large-scale resort properties looking for durable, low-maintenance solutions for high-traffic areas.

Sustainability Meets Unmatched Durability

Underpinning POLYWOOD's expansion is its Genuine POLYWOOD™ lumber, a material born from a commitment to environmental stewardship and American manufacturing. The lumber is crafted from high-density polyethylene (HDPE), a durable plastic sourced primarily from post-consumer and post-industrial recycled goods like milk jugs and detergent containers. This process not only diverts millions of pounds of plastic from landfills and oceans annually but also forms the basis of the products' legendary durability.

The company operates a 99% waste-free, closed-loop manufacturing process, where production scraps are reground and reintroduced into the system. This commitment to a circular economy is further enhanced by investments in renewable energy, including solar panels at its production facilities.

This proprietary material is the key to the performance claims for the new collections. The HDPE is infused with UV-resistant pigments and structural additives that ensure color stability and prevent the material from breaking down. Unlike other materials, it requires no painting, staining, or waterproofing, and it cleans easily with just soap and water. This low-maintenance profile is a significant value proposition, reducing the long-term cost and environmental impact associated with chemical treatments and frequent replacements.

To validate its performance claims, the company subjects its products to rigorous testing, including BIFMA commercial requirements for structural integrity, UV testing for color fastness, and salt spray tests for its marine-grade stainless steel hardware, ensuring resilience in even the most challenging coastal climates.

Creating Cohesive Outdoor Living Spaces

Complementing the in-pool launch, POLYWOOD also introduced an expanded line of outdoor planters. This move addresses a growing demand for integrated outdoor design, where furniture, planters, and other elements work in harmony to create a seamless and stylish living space.

The planter market has seen a shift away from traditional materials like terracotta, which can crack in freezing temperatures, and wood, which is prone to rot. Consumers and designers are increasingly seeking durable, low-maintenance alternatives like fiberglass, concrete, and advanced composites. POLYWOOD's new planters, constructed from the same all-weather lumber as its furniture, offer a compelling solution.

The new assortment includes a variety of shapes, sizes, and colors designed to coordinate with the brand’s best-selling furniture collections. The line also features innovative bench-integrated designs, merging seating and greenery into a single, functional piece perfect for patios, balconies, and commercial common areas. These products provide a long-lasting alternative to materials that often require seasonal storage or replacement, delivering on the brand’s promise of worry-free outdoor living.

Proven Performance for Demanding Commercial Markets

While attractive to homeowners, the new collections are particularly well-suited for the demanding commercial and hospitality sector. Hotels, resorts, and multi-family properties require outdoor furnishings that can withstand constant use, diverse weather conditions, and rigorous cleaning protocols while maintaining a pristine, luxurious appearance.

POLYWOOD has long served this market through a dedicated commercial division, offering products tested to commercial-grade standards. The Laguna collection directly meets the needs of hospitality clients who are installing expansive sun shelves and need reliable, stylish, and safe in-pool furniture. The commercial-grade resilience and minimal maintenance requirements translate into a lower total cost of ownership and enhanced guest experiences.

The combination of aesthetic appeal, extreme durability, and a strong sustainability story positions these new products as a strategic investment for commercial properties. By engineering solutions for the most challenging outdoor environments—from in-pool ledges to windswept coastal resorts—POLYWOOD continues to build on its legacy of innovation, shaping the future of how people live outdoors.