Point Blank Tequila Hits Texas Shelves, Tapping Authenticity Boom

FORT WORTH, TX – February 05, 2026 – A new contender in the battle for tequila purity has made a significant move in the Lone Star State. Point Blank Tequila, a brand built on a platform of being 100 percent additive-free, announced its arrival in 23 Total Wine & More stores across Texas. The strategic partnership places its three expressions—Blanco, Reposado, and Añejo—within easy reach of a rapidly growing base of consumers who prioritize authenticity in their spirits.

The expansion marks a major milestone for the Fort Worth-based brand, moving it from a handful of North Texas retailers to a statewide presence through one of the nation's most influential premium spirits chains. This move is not just about shelf space; it's a calculated entry into a market increasingly skeptical of celebrity-backed brands and artificial enhancements, a market hungry for something real.

"It's extremely rewarding to see Point Blank Tequila on store shelves and in the hands of people who truly care about what's in their glass," said Andrew Summersett, co-founder of Point Blank Tequila. "Partnering with Total Wine is more than a milestone — it's a launchpad for what's next. We're bringing world-class, additive-free tequila to a wider audience without compromising a single drop of what makes it so special."

Riding the Wave of Authenticity

Point Blank's expansion is timed perfectly with a powerful undercurrent in the beverage industry: the explosive growth of the additive-free tequila segment. Market analyses show that premium, additive-free tequilas are growing at a rate 10 to 20 times faster than their counterparts that utilize additives for color, flavor, and smoothness. This surge is driven by a more educated and health-conscious consumer, particularly among millennials, who demand transparency and natural ingredients.

The term "100% agave" on a label, while a legal requirement for quality tequila, doesn't tell the whole story. Mexican regulations permit up to 1% of additives—including glycerin for mouthfeel, oak extract for color, and sweeteners—without disclosure. Brands like Point Blank are part of a movement that champions complete transparency, creating a spirit that reflects nothing but the true character of the agave and the craft of its production. As consumers learn more about these nuances, the demand for verified additive-free products continues to climb, transforming the top shelves at liquor stores.

This shift has created a vibrant competitive landscape where boutique distilleries and brands focused on heritage and terroir are challenging long-established players. By securing prominent placement in Total Wine & More, Point Blank positions itself directly within this burgeoning category, ready to capture the attention of discerning drinkers across Texas.

The Craftswoman Behind the Spirit

Central to the brand's promise of quality and authenticity is the expertise of its master distiller, Zandra Gómez Santiago. A trailblazer in a traditionally male-dominated industry, Santiago oversees every step of the process at the family-owned Destiladora Agave Azul in San Juanito de Escobedo, Jalisco—the historic birthplace of tequila. Her meticulous approach ensures that each bottle meets an exacting standard of excellence.

Santiago's talent has not gone unnoticed. In 2024, she was named the "Best Woman Distiller" by the prestigious Women's International Wine & Spirits Competition, a testament to her skill and innovative spirit. She describes her work as having "zero secrets," embracing the freedom to experiment while honoring traditional methods. For her, the fermentation process is where the soul of the tequila is born, and it's this passion that is evident in the final product. Her leadership provides a powerful narrative of expertise and dedication, adding a human element to the brand's technical claims of purity.

The production process itself is a study in tradition. Mountain-grown Blue Weber Agave is hand-harvested by skilled jimadores only at peak maturity. The agave piñas are then slow-roasted in traditional brick ovens, a method that coaxes out complex sugars and flavors, unlike the faster, more industrial diffusers used by some mass-market producers. This is followed by natural fermentation and double distillation to ensure absolute purity in the final spirit.

From Soil to Bottle: A Commitment to Sustainability

Point Blank's commitment extends beyond the liquid in the bottle. The brand has integrated eco-conscious practices into its entire production chain, proving that sophistication and sustainability can coexist. The distillery, Destiladora Agave Azul, operates on a principle of environmental stewardship, a fact validated by its "Made In Mexico" certification. This mark of authenticity from Mexico's Ministry of Economy and the Tequila Regulatory Council (CRT) requires strict adherence to sustainable and responsible practices.

The distillery's commitment is visible in its closed-loop agricultural system. After the agave piñas are cooked, the leftover fiber and waste are not discarded. Instead, they are composted and returned to the agave fields as organic fertilizer, enriching the soil for future generations of plants. This vertically integrated, self-sustaining model ensures quality control and minimizes environmental impact from start to finish.

The brand's packaging reflects this same ethos. Bottles are crafted from 100% recycled glass, the distinctive labels are made from residual agave fiber, and the closures are fashioned from recycled metal. This holistic approach to sustainability offers consumers a product they can feel good about purchasing, aligning with the values of a new generation of spirits buyers who consider a company's environmental footprint in their decision-making.

A Strategic Play in the Lone Star State

The decision to launch with such a significant retail partner in Texas is a clear signal of Point Blank's ambitious strategy. Texas is one of the largest and most influential tequila markets in the United States, and gaining a strong foothold here is crucial for any brand with national aspirations. The initial, phased rollout in smaller North Texas retailers allowed the company to build momentum and prove its concept before scaling up.

"Texas, my home state, is just the start," Summersett affirmed in the company's announcement. "We created Point Blank to offer something honest — and people are responding. They're tired of the hype, the additives, the empty claims. What they want is something real. Point Blank delivers."

Having recently earned top honors at the 2025 PR%F Awards in Las Vegas, the brand enters the broader Texas market with critical acclaim and a clear message. With plans for further expansion into the Southwest on the horizon, the success of this Texas launch will be a closely watched indicator of the brand's potential. For now, tequila aficionados across the state have a new, authentic option to explore, one that makes a bold statement without saying a word.