PMG's North American Gambit: Tech and Strategy Hubs Launch in Key Cities

DALLAS, TX – February 13, 2026 – Global independent marketing services and technology company PMG has announced a significant expansion of its global footprint, opening two new offices in Mexico City, Mexico, and Toronto, Canada. The move signals an aggressive, dual-pronged strategy to deepen its North American presence by establishing a strategic hub for Latin American operations and a dedicated center for technological innovation.

This expansion is more than just adding new pins to a map that already includes a headquarters in Fort Worth, Texas, and established offices across the U.S., Europe, and Costa Rica. It represents a calculated investment in two of the continent's most dynamic economic centers, aiming to fuse local market expertise with centralized engineering prowess.

A Strategic North American Footprint

The choice of Mexico City and Toronto is deliberate, creating a more robust operational triangle across North America. The Mexico City office is poised to become a critical hub for PMG’s Latin American operations, significantly scaling its presence beyond the existing office in San Jose, Costa Rica. By planting a flag in one of the region's largest and fastest-growing economies, PMG aims to provide its roster of global brands with on-the-ground expertise and deeper cultural insights into the nuanced Latin American market.

Simultaneously, the Toronto office is set to become a powerhouse for the company's technological development. Recognized as one of North America's leading centers for innovation and a magnet for tech talent, Toronto will be instrumental in advancing PMG's capabilities in advanced analytics, engineering, and integrated marketing. This focus underscores the company's commitment to its technology-first approach, which is central to its market differentiation.

This geographic expansion places PMG in direct competition with a host of established players. In Mexico City, it will contend with global advertising networks like WPP and Publicis Groupe as well as strong local agencies. In Toronto, it enters a mature ecosystem of digital agencies, MarTech companies, and consulting firms, all vying for a slice of Canada's lucrative market and its world-class engineering talent.

The 'Alli' Advantage: Technology as a Differentiator

Central to PMG's strategy and its competitive edge is Alli, the company's proprietary technology platform. Described as a marketing intelligence and operating system, Alli integrates data from hundreds of sources to unify strategy, media, commerce, and analytics. The platform is designed to empower teams to work more efficiently and collaboratively, automating processes to free up human experts to focus on high-level strategy and client growth.

By providing real-time performance monitoring and strategic recommendations, Alli enables a data-driven approach that many brands now demand. The decision to make the new Toronto office a hub for engineering and technology development is a clear signal of PMG's intention to double down on this advantage. The talent sourced from Toronto’s rich tech ecosystem will be tasked with further enhancing Alli's capabilities, ensuring the platform remains at the cutting edge of marketing technology.

This tech-centric model is what PMG believes sets it apart from traditional marketing agencies. Where others may stitch together third-party tools, PMG offers a fully integrated system that provides a holistic view of a brand's marketing efforts. This integration is crucial for the large, iconic brands PMG serves, which manage over $7 billion in media billings annually through the firm and operate in dozens of markets worldwide.

The Global Hunt for Talent

The success of these new hubs hinges on talent. PMG has already announced plans to hire for a wide range of positions in both Mexico City and Toronto. The expansion is not just a real estate play; it's a strategic talent acquisition initiative designed to fuel the company's growth and innovation.

“PMG has always believed that the most meaningful impact happens at the intersection of exceptional people and powerful technology,” said George Popstefanov, Founder & CEO of PMG, in the company’s announcement. “Expanding into Mexico City and Toronto allows us to bring that philosophy closer to our customers, tap into world-class talent, and continue building solutions that drive real business outcomes.”

Each city presents a unique talent landscape. Mexico City offers a large, growing pool of digital marketing professionals with a deep understanding of the Latin American market. Toronto, meanwhile, provides access to a globally recognized concentration of software engineers, data scientists, and AI specialists. PMG’s strategy appears to be to leverage the distinct strengths of each city's workforce to create a more powerful and versatile global team.

This focus on people and culture is a cornerstone of Popstefanov's vision. He concluded his statement by emphasizing the goal of the expansion: “Ultimately, these new offices extend PMG’s culture of curiosity, ownership, and impact, building communities of talent that reflect the diversity, ambition, and creativity of the customers we serve.” By integrating local market specialists with a global technology engine, PMG is betting it has the model to not only compete but to lead in the next era of global marketing.