pharosIQ Challenges Intent Data with New AI-Powered Buyer Intelligence

PHOENIX, AZ – April 27, 2026 – Amid a backdrop of rapid transformation in B2B sales and marketing, buyer intelligence firm pharosIQ today introduced atlasIQ Intelligence, a new data offering designed to move go-to-market (GTM) teams beyond the limitations of traditional intent data. The announcement was made at the Forrester B2B Summit North America, where the company is participating as a Gold Sponsor.

The launch comes as pharosIQ reports a period of significant expansion, citing industry-leading organic double-digit revenue growth in 2025 and continued momentum into 2026. The company, formed through a 2024 merger of MRP and CONTENTgine, emphasizes that this growth is fueled by market demand for its first-party data solutions rather than corporate acquisitions, positioning it as a key player in a rapidly evolving landscape.

The Cracks in Traditional Go-to-Market Strategies

For years, B2B organizations have relied on third-party intent data—signals scraped from web browsing and content consumption—to identify potential customers. However, industry leaders and analysts are increasingly pointing to the shortcomings of this model. At its own summit, research firm Forrester is highlighting what it calls the “GTM Singularity,” a point where AI-powered buyer autonomy is fundamentally dismantling decades-old sales and marketing models.

Traditional intent data, often based on inferred, probabilistic signals, provides an account-level view that suggests a company might be in-market. But it frequently fails to answer the most critical questions: Who within the account is actually part of the buying committee? What are their specific research priorities? And how is their decision-making process unfolding? This gap leads to wasted marketing spend, misaligned sales outreach, and missed pipeline opportunities.

This challenge is compounded by tightening privacy regulations and the deprecation of third-party cookies, which are eroding the data foundation of many legacy intent providers. Furthermore, as B2B buyers—increasingly composed of digital-native millennials and Gen Zers—turn to AI-powered search for direct answers, they often bypass vendor websites entirely, rendering traditional web-visit-based signals obsolete.

Beyond Intent: A New Paradigm of Buyer Intelligence

pharosIQ’s atlasIQ Intelligence is positioned as a direct answer to these challenges. The platform advances a new approach, shifting from static, account-level intent signals to a dynamic, decision-ready intelligence layer built on verified, first-party engagement.

At its core is the atlasIQ engine, a proprietary system that generates and structures behavioral data from the company's owned and operated multi-channel content ecosystem. By analyzing how specific contacts engage with high-value content like case studies, pricing guides, and in-depth reviews, the platform moves beyond guesswork to identify genuine purchase intent at the individual level. This allows it to map out active buying groups and understand how decisions are forming within target accounts in real time.

“We are at a turning point in how go-to-market teams operate,” said Jeff Rokuskie, CEO of pharosIQ, in a statement coinciding with the launch. “Intent signals can’t tell you who is actually buying or how decisions are forming. With atlasIQ Intelligence, we move beyond intent to a real-time, decision-ready understanding of demand, built on first-party buyer engagement and designed for modern, AI-driven execution.”

This structured intelligence is designed for immediate activation across sales, marketing, and revenue systems, providing a more precise and reliable data source for everything from targeted advertising to personalized sales outreach.

Fueling the 'Agentic' Future of B2B Sales

The introduction of atlasIQ Intelligence is explicitly aimed at powering what pharosIQ and other industry visionaries call “agentic go-to-market execution.” This concept describes a near-future state where autonomous AI agents play a significant role in both buying and selling, automating complex workflows and making real-time decisions.

Forrester’s research supports this vision, predicting that AI-enabled buyers will soon engage with seller-controlled agents to conduct research and even negotiate terms. For these AI systems to function effectively, they require a constant stream of high-fidelity, structured, and validated data. Probabilistic and inferred intent signals lack the precision and reliability needed to fuel such sophisticated automated processes.

By providing contact-level intelligence that is continuously validated through AI-driven modeling, pharosIQ aims to deliver the foundational data layer required for these next-generation GTM systems. The platform's flexible data models are built to support both large-scale enterprise AI initiatives and the day-to-day workflows of human revenue teams, facilitating a collaborative environment between people and intelligent machines.

Navigating a Shifting Competitive Data Landscape

The launch of atlasIQ places pharosIQ in direct contrast with many established players in the B2B data market, which have historically focused on aggregating vast pools of third-party data to provide broad, account-level insights. While names like ZoomInfo, 6sense, and Demandbase have defined the intent data category, pharosIQ is betting on a different philosophy: precision beats scale.

By prioritizing the depth and accuracy of its first-party signals, the company aims to provide a more efficient and impactful alternative. This strategy appears to be gaining traction, as evidenced by the company's self-reported growth figures following its 2024 merger. Reports from late 2024 noted projected 70% growth in quarterly bookings, while the first half of 2025 saw a reported 15% year-over-year revenue increase, driven by the expansion of the atlasIQ platform.

As B2B leaders gather in Phoenix for the Forrester summit, the conversation is clearly centered on adapting to a new era of AI-driven customer engagement. In a featured session titled “The Future of GTM: Why Buyer Intelligence Is Replacing Intent,” experts are set to debate how organizations can evolve from chasing vague account signals to activating precise, contact-level insights. The introduction of platforms like atlasIQ Intelligence suggests the tools for this evolution are no longer theoretical, placing the pressure squarely on businesses to adapt their strategies or risk falling behind.