Pebble Beach Goes Digital with GOLFZON Simulator Partnership

PEBBLE BEACH, Calif. – February 25, 2026 – Pebble Beach Company, steward of one of the most revered destinations in golf, has announced a landmark, long-term partnership with GOLFZON, the global leader in golf simulator technology. The collaboration will fuse the resort’s storied tradition with cutting-edge virtual experiences, making the iconic California coastline accessible to golfers worldwide while introducing a new dimension of high-tech hospitality for resort guests.

This strategic alliance marks a significant step for both entities, integrating GOLFZON's hyper-realistic simulators directly into the Pebble Beach experience. The partnership launches with several key initiatives, including a new state-of-the-art simulator lounge at The Links at Spanish Bay, an international virtual tournament, and the immediate availability of Pebble Beach’s world-famous courses on GOLFZON’s global network.

A Strategic Drive into the Digital Age

For Pebble Beach Resorts, a brand synonymous with championship golf and unparalleled luxury, the move represents a calculated embrace of the industry's fastest-growing sector. The indoor golf market is experiencing an unprecedented boom, with recent data from the National Golf Foundation showing off-course participation formats, including simulators, now engaging more players than traditional on-course golf. In 2023, 32.9 million people played golf off-course, surpassing the 26.6 million who played on a course.

This surge is largely driven by a younger, more diverse demographic. The average age of off-course golfers is 36, compared to 44 for on-course players, with the 18-34 age group accounting for a staggering 62% of indoor golf enthusiasts. By tapping into this trend, Pebble Beach is not only future-proofing its brand but also strategically extending its reach to a new generation of players.

“The collaboration between Pebble Beach and GOLFZON deepens the connection between golfers around the world and Pebble Beach Resorts,” said David Stivers, CEO of Pebble Beach Company. “Indoor golf is capturing the interest of players from beginner level to the PGA TOUR. Adding the Lounge capitalizes on this movement and will greatly enhance the guest experience at Spanish Bay.”

This partnership allows the company to diversify its revenue streams and build brand loyalty far beyond its physical location. It’s a forward-thinking play that acknowledges the modern golfer’s desire for accessible, tech-driven, and social experiences, transforming a visit to Pebble Beach from a once-in-a-lifetime pilgrimage into an ongoing relationship.

The Technology Democratizing a Legendary Experience

At the heart of this partnership is GOLFZON’s award-winning technology. The new 4,000-square-foot GOLFZON Lounge at Spanish Bay will feature four TwoVisionNX simulators, which represent the pinnacle of virtual golf realism. Unlike standard simulators, the TwoVisionNX model is powered by Unreal Engine 5 for stunningly realistic 4K graphics and features a revolutionary 64-directional motion plate. This hydraulic system physically tilts and adjusts to replicate the exact slope of a player's lie on the course, creating an immersive experience that mirrors the unique contours of courses like Pebble Beach Golf Links.

Further enhancing the realism is a multi-surface hitting mat with five distinct textures—fairway, two cuts of rough, and two types of bunker sand—which, combined with the motion plate, can produce over 56,000 possible lie combinations. High-speed sensors capture swing and ball flight data with remarkable precision, providing golfers with tour-level analytics on every shot.

“Pebble Beach is the number one public course and golfing destination in the United States. Its world-class hospitality experiences and iconic golf courses represent the pinnacle of golf and are instantly recognizable to any golfer,” said Sean Pyun, CEO of GOLFZON America. “This exciting partnership unlocks new ways for golfers to engage with Pebble Beach both while on property and through our new simulator-based competition.”

This technological integration effectively democratizes the Pebble Beach experience. Golfers from across the globe can now virtually tee it up at Pebble Beach Golf Links, Spyglass Hill Golf Course, The Links at Spanish Bay, and Del Monte Golf Course, fostering a global community connected by a shared passion for these legendary layouts.

More Than a Game: Building a Global Community

The partnership extends beyond simply playing virtual rounds. A key initiative is the 'GOLFZON Road to Pebble Beach' tournament, an international competition held on simulators worldwide. The event will culminate with finalists earning a trip to Pebble Beach to compete in a championship round, blending the virtual and physical worlds in a unique competitive format.

The on-site GOLFZON Lounge at Spanish Bay will serve as a vibrant social hub for resort guests, offering a year-round, weather-proof golf and entertainment option. It provides a space for everything from serious practice sessions to casual social gatherings. Furthermore, GOLFZON will be the official simulator sponsor of the prestigious Pebble Beach Food & Wine festival, integrating immersive golf activations into the resort’s premier hospitality events and showcasing the technology to a wider luxury consumer base.

These initiatives demonstrate a holistic approach, weaving the simulator experience into the fabric of the resort's identity. It’s a recognition that modern golf is as much about community, entertainment, and accessibility as it is about the sport itself.

A Landmark Partnership in a Shifting Golf Landscape

This alliance between a titan of traditional golf and a pioneer of golf technology signifies a pivotal moment for the industry. It validates the role of simulation golf not as a replacement for the real thing, but as a powerful complement that can expand the game's appeal and reach. GOLFZON, already the official simulator of the U.S. Open and a partner to major industry players like Troon and David Leadbetter, further solidifies its position as the premium choice for top-tier golf brands.

For Pebble Beach, a future host of multiple U.S. Opens and U.S. Women's Opens, this partnership is consistent with its legacy of innovation and commitment to growing the game. By embracing technology, the resort ensures its iconic status remains relevant and accessible for generations to come. This fusion of heritage and high-tech innovation signals a bold new chapter for both companies and the global golf community.