Partnership Drives Thousands of Adoptions: Route 66 Tour a Model for Animal Welfare

** November 06, 2025** – A unique collaboration between Pet King Brands and FIDO Friendly Magazine has resulted in over 22,000 pet adoptions over the past 17 years, proving that strategic partnerships can significantly impact animal welfare. The ‘Get Your Licks on Route 66’ pet adoption tour, now a cornerstone of the animal rescue community, continues to connect animals in need with loving homes while revitalizing communities along the historic highway.

Each year, the tour brings adoption events to shelters along the iconic Route 66, raising awareness and facilitating connections between potential pet parents and animals seeking forever homes. This year’s tour resulted in 1,286 adoptions, a testament to the continued success of the program. But the initiative is more than just numbers – it’s a demonstration of how businesses can leverage their resources to make a tangible difference in animal welfare.

A Partnership Built on Shared Values

The collaboration between Pet King Brands, a leading provider of enzymatic pet health solutions, and FIDO Friendly Magazine, a travel publication dedicated to pet-friendly experiences, stems from a shared commitment to animal well-being. “We saw an opportunity to combine our strengths—their reach within the pet-loving travel community and our expertise in pet health—to create something truly impactful,” said a representative from Pet King Brands. “It’s about more than just selling products; it's about giving back and making a difference in the lives of animals.”

Addressing a Critical Need

The tour arrives at a crucial time. According to the ASPCA, approximately 3.2 million dogs and cats enter U.S. animal shelters each year, and an estimated 1.5 million are euthanized due to overcrowding and lack of resources.