Panduit Taps Data Center Veteran Holly Garcia as CCO to Spearhead Global Commercial Strategy

MELBOURNE, Australia – January 16, 2026 – Panduit, a global leader in electrical and network infrastructure, has named Holly Garcia its new Chief Commercial Officer in a strategic move designed to unify its global sales and marketing efforts and sharpen its focus on customer-centric innovation. Garcia, a seasoned executive with over 25 years of experience, will now lead the company's worldwide commercial strategy, reporting directly to Panduit President, Marc Naese.

The appointment signals Panduit's intent to leverage Garcia's deep expertise, particularly from her recent success leading the company's Data Center business unit, to drive growth across its entire portfolio. As businesses worldwide grapple with digital transformation, AI integration, and the expansion of edge computing, Panduit is positioning itself to deliver more integrated and value-driven solutions under a cohesive commercial vision.

"Holly has the vision and expertise to position our company for continued growth and success while deepening our customer relationships," said Naese in the official announcement. "Holly's leadership as Chief Commercial Officer will be instrumental in strengthening the customer experience and delivering the value our markets expect."

A Proven Leader for a New Commercial Era

Garcia's promotion is built on a long and distinguished career in the technology sector. Before taking the CCO role, she served as the Vice President of Panduit's Data Center business unit. In that capacity, she was responsible for the division's global P&L, commercial strategy, and the development and introduction of new products for hardware, software, and services. Her leadership was critical in strengthening Panduit's position in a market undergoing seismic shifts.

Her extensive background includes a notable 17.5-year tenure at technology distributor Ingram Micro. There, she held a series of executive leadership positions, including Executive Director of the Advanced Computing Business Unit, where she managed the data center software, power and cooling, and Dell EMC business segments. Her experience also spans leadership of the Cisco business unit and major accounts sales, giving her a comprehensive understanding of the technology channel and enterprise customer needs. Immediately prior to joining Panduit, Garcia was responsible for the overall strategy, growth, and profitability of ATEN's U.S. and Canadian operations, overseeing sales, marketing, and channel strategy.

This diverse experience across sales, marketing, and business unit leadership provides Garcia with a unique, holistic perspective on the commercial landscape. Her track record is not just in one area but in integrating these functions to drive transformative growth, a skill set that will be central to her new role as CCO.

From Data Center Dynamo to Global Strategist

Garcia's most recent success at the helm of Panduit's data center division is particularly relevant. The data center market is the epicenter of technological change, driven by the explosive growth of artificial intelligence and machine learning workloads. These trends are pushing infrastructure to its limits, with rack power densities projected to skyrocket from today's averages to as much as 300 kW and beyond. This requires a complete rethinking of power, cooling, and connectivity.

Under Garcia's guidance, Panduit has been at the forefront of developing solutions to meet these challenges. The company's portfolio includes high-density fiber optic systems like the HD Flex™ Fiber Cabling System, designed for seamless migration to higher network speeds, and innovative thermal management solutions like the Net-Contain™ Universal Aisle Containment System, which improves cooling efficiency and reduces operational costs.

Her experience in this hyper-competitive and rapidly evolving sector has prepared her to anticipate customer needs across all industries Panduit serves. The challenges of managing complex, high-density environments in data centers provide a blueprint for addressing similar demands for reliability, efficiency, and scalability in industrial, enterprise, and edge computing applications. By elevating her to a global role, Panduit is betting that the strategies that won in the data center can be scaled across the company's entire commercial operation.

Redefining the Customer Experience

A central pillar of Garcia's new mandate is to enhance the customer experience. This aligns with Panduit's long-standing corporate strategy, which counts "customer affinity" as a key to its success, evidenced by the fact that 90% of Fortune 100 companies are Panduit customers. The company has already laid significant groundwork for this initiative.

Recently, Panduit completed a major data modernization project, creating a more robust and governed data infrastructure. This backend transformation is critical for delivering a superior customer experience, as it allows for greater accuracy, enhanced data visibility, and the future use of AI-driven insights to better understand and serve customer needs. Furthermore, the company engages customers directly through initiatives like the "Panduit Experience Center," which showcases its physical layer infrastructure expertise, and through strategic alliances with technology giants like Dell and Cisco.

Garcia's role will be to orchestrate these efforts into a unified global strategy. Her background in managing channel strategy and customer service at previous companies positions her perfectly to ensure that every touchpoint—from initial marketing engagement and sales consultation to post-sale support and service—is seamless and value-additive for Panduit's global client base.

"I'm honored to take on the role of Chief Commercial Officer and excited to lead our commercial strategy during this time of growth," Garcia stated. "Our team's commitment to innovation and customer success has positioned us as a trusted partner globally, and I look forward to driving even greater value for our customers and stakeholders."

With over $1 billion in annual revenue and operations in 112 locations worldwide, Panduit is a formidable player in the infrastructure market. The creation of the Chief Commercial Officer role and the appointment of a leader with Garcia's specific blend of data center, channel, and enterprise sales experience represents a deliberate and strategic move. It signals a shift from siloed business unit success to an integrated global commercial engine, designed to deepen customer loyalty and accelerate growth in an increasingly complex and interconnected world. This appointment is not just a promotion; it is a clear statement of Panduit's direction for the future.