Pando PR’s Niche Focus Earns Top Honor in EdTech Communications

SANTA CLARA, CA – April 10, 2026 – In a move that underscores the growing importance of specialized expertise in the booming education technology sector, Pando Public Relations has been named the Best EdTech Public Relations Agency in the 2026 EdTech Awards. The prestigious recognition, bestowed by the industry-leading publication EdTech Digest, distinguishes the firm for its significant impact on education communications, media relations, and thought leadership within a highly competitive landscape.

The award marks a pivotal moment not just for Pando PR, but for the EdTech communications field itself, signaling a maturation of the industry where effective storytelling is as critical as innovative technology.

The Power of Specialization in a Crowded Field

For over two decades, Pando Public Relations has cultivated a reputation built on a singular, unwavering focus: serving the unique needs of education and education technology companies. In an era where many agencies diversify, Pando PR has doubled down on its niche. This deep specialization has allowed the firm to develop an unparalleled understanding of the complex ecosystems of K-12, higher education, and the corporate training sector.

This focused approach has yielded impressive results. The firm has guided communications for more than 50 organizations throughout its history, and in 2025 alone, its clients were featured in over 2,100 articles across top-tier media and specialized trade publications. This track record demonstrates a potent ability to cut through the noise of a market saturated with new apps, platforms, and solutions, ensuring that impactful technologies reach the educators and learners they are designed to serve.

A Rigorous Stamp of Approval

The EdTech Awards are not a casual recognition. Now celebrating its 16th year, the program is the world's largest and most competitive awards platform dedicated to education technology. Presented by EdTech Digest, a publication widely regarded as a central voice for the industry since its own inception in 2010, the awards are a significant benchmark for excellence.

The judging process is known for its rigor, with a panel of industry experts evaluating submissions on core criteria including innovation, performance, functionality, value, and measurable impact. Winning in any category is a hard-fought achievement, lending substantial credibility to the recipients. Other 2026 winners include well-known industry players like Kiddom, Ellucian, Kaplan, and Discovery Education.

Victor Rivero, Editor-in-Chief of EdTech Digest, highlighted the transformative role of the honorees. “We’re no longer asking if technology will transform learning—it already has. The leaders honored here are defining what comes next,” he stated. “The future of learning isn’t something we’re waiting for—it’s unfolding right now, shaped by innovators who aren’t reacting to change, but creating it across classrooms, workplaces, and beyond.”

A Veteran's Vision: The Architect Behind the Agency

At the heart of Pando PR’s success is the strategic vision of its founder and CEO, Jennifer Harrison. Described as an EdTech veteran, Harrison has dedicated her career of more than 20 years to the intersection of education and communication. Her leadership has been instrumental in building an agency that provides more than just media placements; it offers high-level strategic counsel grounded in a profound understanding of the sector's unique challenges and opportunities.

Harrison’s commitment extends beyond her client work. She actively contributes to the industry's professional development through her LinkedIn newsletter, PR in EdTech, where she shares insights and best practices for communications professionals navigating the space. This dedication to elevating the practice of EdTech PR reflects a deep-seated belief in its power to support the industry's mission.

Upon receiving the award, Harrison expressed her appreciation for the recognition's broader significance. “We have great respect for EdTech Digest and how it has become a central voice for the EdTech industry, so being named the Best EdTech PR firm is a real honor,” she said. “Awards like this matter because they recognize and highlight exemplary products and services supporting educators, their students, and the industry at large.”

Shaping the Narrative Beyond the Product

Pando PR's win illuminates a critical truth in the modern EdTech landscape: innovation without effective communication struggles to find its footing. The most groundbreaking tool is of little use if educators are unaware of its existence, administrators cannot see its value, and investors are unconvinced of its potential. Strategic public relations serves as the bridge, translating complex technological features into compelling narratives of impact and transformation.

In a sector driven by rapid advancements in areas like artificial intelligence and personalized learning, the ability to build trust and demonstrate efficacy is paramount. This award for an agency specializing in this work validates the crucial role that strategic communications play in market adoption, policy influence, and the overall trajectory of educational innovation. It acknowledges that shaping the story is an integral part of shaping the future of learning. As the EdTech sector continues to evolve, the demand for this kind of specialized, narrative-building expertise is only set to grow, making firms like Pando PR essential partners in progress.