Outfront Health Taps New CMO to Reshape Preventive Cardiovascular Care

PHOENIX, AZ – May 01, 2026 – Outfront Health, a Phoenix-based preventive health company, has appointed Dr. Shane Speirs as its new Chief Medical Officer, a strategic move signaling a deeper push into making early cardiovascular and stroke risk detection a mainstream part of patient care. Dr. Speirs will now spearhead the clinical strategy for the company, which offers rapid, non-invasive health screenings within existing medical facilities.

The appointment comes as the market for preventive health services is projected to surge, growing from an estimated $5.15 billion in 2024 to over $26 billion by 2032. In this competitive landscape, Outfront Health is betting that Dr. Speirs’ extensive background in value-based care and population health will be a key differentiator.

“Dr. Speirs’ appointment marks an important milestone for Outfront Health,” said Markus Fort, Co-Founder of Outfront Health, in the company’s announcement. “His clinical leadership and commitment to preventive medicine align directly with our mission to make proactive health screening more accessible, trustworthy, and actionable for patients.”

A Leader in Value-Based Innovation

Dr. Speirs is not a newcomer to shaking up healthcare delivery. As President of HealthyU Clinics, he has been a prominent advocate for integrated, patient-centric models that prioritize long-term wellness over reactive treatment. His leadership there saw the expansion of integrated mental health services and a focus on leveraging data analytics to improve population health outcomes—initiatives that align with a "whole-person" approach to medicine.

This experience in value-based care, a framework that rewards providers for keeping patients healthy, is particularly relevant to his new role. At Outfront Health, he will oversee the development of standardized clinical protocols and enhance the interpretation of screening results, ensuring that every test delivers clear, physician-vetted insights.

“I’m excited to join Outfront Health because this model brings preventive screening closer to where patients already receive care,” Dr. Speirs stated. “Non-invasive cardiovascular and vascular imaging can help identify risk factors earlier, giving patients and their physicians clearer information before symptoms appear.”

His focus is on bridging the gap between a standalone screening and a patient's ongoing healthcare journey, a critical step in turning data into meaningful health improvements. Dr. Speirs, who is board-certified in Family Medicine with additional training in Geriatric Medicine and holds an MBA, brings a unique blend of clinical expertise and business acumen to the challenge of scaling a preventive health service.

The 30-Minute Checkup Redefined

Outfront Health’s core service is a 30-minute, multi-faceted screening designed for adults over 40, a demographic where silent cardiovascular risks can begin to accumulate. The company aims to remove common barriers to preventive care, such as the need for a physician referral or reliance on insurance pre-approval, by offering its services directly to consumers.

The screening package provides a comprehensive snapshot of cardiovascular health and includes:
* A limited echocardiogram to evaluate the heart's structure and function.
* A carotid artery ultrasound to check for plaque buildup that can indicate stroke risk.
* An abdominal aortic aneurysm (AAA) screening to detect dangerous swelling in the body’s main artery.
* An AFib screening using FDA-cleared technology to identify an irregular heartbeat that is a major cause of stroke.
* Screenings for blood pressure and a functional strength assessment.

By bundling these tests into a single, efficient appointment delivered within an established clinical setting, the company aims to provide a more convenient and credible alternative to mobile screening services often held in community centers. The results are not just handed to the patient; they are reviewed by board-certified physicians to provide context and guidance, empowering patients to have more informed conversations with their primary care providers.

Navigating the Preventive Screening Landscape

While the appeal of early detection is strong, the medical community remains divided on the utility of broad, asymptomatic screening for certain conditions. Organizations like the U.S. Preventive Services Task Force (USPSTF) have issued cautious recommendations, citing insufficient evidence for routine screening of asymptomatic adults for conditions like atrial fibrillation or carotid artery stenosis. The concern revolves around the potential for false positives, which can lead to patient anxiety and costly, unnecessary follow-up procedures.

However, some of the tests Outfront Health offers are widely supported. For instance, the USPSTF strongly recommends one-time AAA screening with ultrasound for men aged 65 to 75 who have ever smoked. Outfront Health’s model attempts to navigate this complex landscape by targeting a higher-risk demographic (adults over 40), using physician-guided protocols, and ensuring every result is interpreted by a medical professional. This layer of clinical oversight is designed to mitigate the risks of overdiagnosis by providing context that a simple raw result cannot.

The company's approach positions it as a bridge between direct-to-consumer convenience and the rigor of traditional medical diagnostics. This strategy, combined with Dr. Speirs' leadership, is aimed at building trust with both patients and the broader medical community as the company prepares for its next phase of growth.

Scaling with Clinical Rigor

Currently operating in Phoenix with plans to expand to Scottsdale and Gilbert, Outfront Health has its sights set on a national footprint. The appointment of Dr. Speirs is a foundational step in this expansion strategy. His primary mandate will be to ensure that as the company grows, its clinical quality and protocols remain robust and standardized across all locations.

This focus on clinical governance is crucial for any health-tech company looking to scale responsibly. By establishing a strong clinical framework from the outset, the company aims to seamlessly integrate its services into different healthcare markets and build lasting partnerships with local clinics and physicians. As Outfront Health moves to capture a larger share of the rapidly growing preventive health market, Dr. Speirs' role will be pivotal in ensuring that the company's mission of providing accessible, trustworthy, and actionable health insights is delivered consistently and effectively.