Outdoorsy Signals Major Growth Phase with New CFO and Austin Expansion

AUSTIN, Texas – February 11, 2026 – Outdoorsy Group, the global mobility technology company behind the popular outdoorsy.com travel marketplace, is making a significant strategic push into the future of transportation, underscored by two major announcements: the appointment of a high-profile Chief Financial Officer and the expansion of its corporate headquarters in Austin. These moves signal the company's deepening commitment to the autonomous mobility sector and its ambition to scale into an institutional-grade enterprise.

The company has named Marc Zimmermann, a seasoned financial executive with a formidable track record in scaling both public and private enterprises, as its new CFO. This key leadership change coincides with the company solidifying its presence in Austin's burgeoning tech landscape, known as "Silicon Hills," with a new 15,000-square-foot headquarters on South Lamar. Together, these developments frame a clear narrative of a company moving aggressively from a successful startup to a major force at the intersection of travel, insurance technology, and autonomous systems.

The Growth Architect Arrives

The appointment of Marc Zimmermann is a clear indicator of Outdoorsy Group's institutional ambitions. Recognized by the Austin Business Journal as a “Public Company CFO of the Year,” Zimmermann brings a wealth of experience in capital markets, mergers and acquisitions, and scaling complex financial operations, particularly within the insurance and fintech sectors. His career is marked by a series of high-stakes value creation events.

Prior to joining Outdoorsy, Zimmermann served as the Global CFO of Glencoe Diversified Holdings, where he managed a $700 million portfolio and was instrumental in driving a 40% premium growth surge at its subsidiary, Champlain Insurance Group. Perhaps most notably, during his tenure as CFO for the publicly traded American Physicians Service Group, he oversaw a tenfold appreciation in the company's stock price, culminating in its $250 million acquisition by ProAssurance in 2010. His expertise extends to managing over $150 million in asset divestments at Royalty Clearinghouse and steering the private-equity-backed Achieve Financial Services through a successful sale to Green Dot.

"Marc is a high-caliber leader with a rare combination of operational depth and capital markets expertise," said Jeff Cavins, CEO of Outdoorsy Group, in a statement. "His track record of delivering fast growth for a public company and navigating complex M&A transactions and capital markets will be invaluable as we accelerate our own growth trajectory."

Zimmermann's arrival suggests Outdoorsy is preparing for its next major financial chapter, which could involve significant capital raises, strategic acquisitions, or even an eventual public offering. His experience is tailor-made for a company that has already achieved profitability in 2023 and surpassed $3 billion in total transactions.

"I am thrilled to join the Outdoorsy Group at such a pivotal moment," Zimmermann stated. "The company’s fast growth and sustained and growing profitability, combined with its commitment to innovation and market leadership, provides a strong foundation."

Doubling Down on Silicon Hills

Outdoorsy Group’s move into a larger Austin headquarters is more than just a real estate transaction; it's a strategic anchor in one of the nation's most dynamic technology ecosystems. The city's "Silicon Hills" moniker is well-earned, with the metro area boasting nearly 9,800 high-tech employers and a tech workforce that grew by nearly 10% in 2022 alone. Major players like Tesla, Oracle, Apple, and OpenAI have established massive footprints, creating a deep talent pool and a vibrant culture of innovation.

Venture capital has flooded the city, with investment levels exceeding $5.5 billion in 2021 and Austin's startup scene ranking fourth in North America for VC investments in 2024. This environment makes it a fertile ground for companies focused on next-generation technologies like AI and autonomous mobility. By expanding its headquarters and announcing plans to increase its Austin-based headcount in engineering, marketing, and sales, Outdoorsy is positioning itself to attract top-tier talent and embed itself further within this collaborative ecosystem. The company's focus aligns perfectly with local initiatives like the Austin AI Hub and the city's role as a testbed for autonomous vehicle trials.

Insurtech as the Engine for Autonomous Mobility

At the heart of Outdoorsy Group's forward-looking strategy is Roamly, its fast-growing, AI-driven insurance technology division. While the parent company is best known for its RV and outdoor travel marketplace, Roamly is being positioned as the critical infrastructure for the next wave of transportation. The company explicitly states that while automakers focus on building autonomous vehicles, Roamly is building "the insurance stack that makes autonomous mobility commercially viable."

This is a crucial and often overlooked component of the autonomous future. Insuring vehicles and fleets that operate without human drivers presents complex challenges related to risk assessment, liability, and data analysis. By tackling these issues head-on, Roamly aims to remove the friction that could otherwise slow the commercial adoption of autonomous technology. This strategy positions Outdoorsy not just as a participant in the sharing economy, but as a fundamental enabler of it, reducing risk for both individual entrepreneurs and large-scale commercial fleet operators.

Roamly's performance already demonstrates significant momentum, having posted 100% year-over-year growth and projecting $665 million in premiums over the next five years. Its digital-first platform, which is already modernizing specialty insurance for RVs, boats, and motorcycles, is now rapidly expanding into the carshare market, laying the groundwork for its broader autonomous mobility ambitions.

An Integrated Ecosystem for a New Era of Travel

Outdoorsy Group's strength lies in the synergy between its three core verticals: the Outdoorsy.com marketplace, the Roamly insurtech platform, and its Wheelbase SaaS suite for professional fleet management. This integrated ecosystem creates a powerful flywheel, where the marketplace generates demand and data, Wheelbase provides the operational tools for fleet owners, and Roamly manages the associated risk. This structure is designed to empower "mobility entrepreneurship at scale."

The company's focus on this integrated future will be on full display at its inaugural "Business of Travel" Summit, scheduled for April 6-8 in Austin. The event aims to bring together leading auto and RV fleet owners to explore how AI and autonomous technology are creating new opportunities for entrepreneurs in the travel sector. This summit serves as a public declaration of the company's vision, moving beyond its roots in recreational travel to embrace a future where technology redefines mobility itself. With a proven financial leader at the helm, a strong foothold in a premier tech hub, and a clear strategic focus on the enabling power of insurance, Outdoorsy Group is charting a course to become a defining player in the autonomous age.