Ours Privacy's $15M Fundraise Signals New Era for Healthcare Marketing

HOUSTON, TX – August 19, 2026 – In a move that signals a seismic shift in the health-tech landscape, Ours Privacy, a data platform for healthcare marketers, has announced a $15 million Series A funding round. The oversubscribed round, co-led by Lightbank and Health Velocity Capital, underscores a critical turning point for an industry grappling with a seemingly impossible mandate: how to effectively reach patients online without running afoul of draconian data privacy laws.

For years, healthcare marketing teams have been forced to walk a perilous tightrope. On one side lies the necessity of digital advertising to connect patients with care, a practice honed using tools borrowed from e-commerce. On the other lies a chasm of regulatory risk, guarded by HIPAA and an increasingly watchful Office for Civil Rights (OCR). Ours Privacy’s significant capital injection isn’t just a win for one company; it’s a validation of a new philosophy where robust patient privacy is no longer an obstacle to growth, but the very foundation of it.

The Regulatory Reckoning

The conflict came to a head in 2022. A bulletin from the OCR sent shockwaves through the industry by clarifying that the use of common website tracking technologies—like the pixels used by Meta and Google—could constitute a HIPAA violation if they transmitted protected health information (PHI) to ad vendors without a proper Business Associate Agreement (BAA). Given that tech giants do not sign BAAs for these services, healthcare organizations were suddenly exposed to multi-million-dollar penalties for practices that were once standard.

The fallout was immediate and severe. Faced with an untenable choice between growth and compliance, many organizations pulled the plug on their tracking tools, plunging their marketing departments into a digital blackout. Industry reports noted that over half of healthcare businesses saw their cost-per-click rise as they were forced to operate without crucial performance data. Marketers were flying blind, unable to measure ROI or optimize campaigns to help patients navigate the often-complex journey to find the right care.

This new reality, compounded by a patchwork of new privacy laws emerging in nearly half of U.S. states, created a market desperate for a solution. The question was no longer just about marketing performance; it was about fundamental risk management.

A Solution Born from Experience

Into this void stepped Ours Privacy, a company founded not by outside consultants, but by entrepreneurs who had lived the problem. In 2024, founders Jessica Holton, Adam Putterman, and Tyler Zey were running their own telehealth company, Ours Wellness, and hit the same wall. They needed to market their services effectively but couldn't find a single platform that would allow them to do so without compromising patient privacy and risking HIPAA violations.

"We built Ours Privacy because we lived this problem ourselves," said Tyler Zey, co-founder and chief technology officer. "We knew from experience that healthcare marketers deserved a better solution."

Their solution was to re-architect the flow of data from the ground up. Instead of allowing user data to be sent directly from a browser to third-party ad platforms, the Ours Privacy platform uses server-side tracking. This allows it to act as a secure, compliant intermediary. The platform collects and stitches together data from websites, EHRs, and scheduling systems, but critically, it allows marketers to filter and redact sensitive PHI before any information is passed to analytics or advertising tools. This privacy-first infrastructure makes compliance the default, not an afterthought.

However, the founders understood that mere compliance wasn't enough. To be truly valuable, their platform had to empower growth. "Putting privacy first makes marketing not only safer, but better," noted Adam Putterman, co-founder and chief revenue officer. To that end, they built a full suite of marketing tools—from A/B testing to advanced analytics and consent management—natively into the platform. This integrated stack gives healthcare marketers the same sophisticated capabilities their counterparts in other industries take for granted, all within a secure, HIPAA-compliant environment.

The Investor Bet on Privacy as Infrastructure

The $15 million in funding, with participation from existing investors like Rock Health and TMV, is a powerful endorsement of this approach. Investors are betting that Ours Privacy isn’t just another software tool, but a new, essential layer of infrastructure for modern healthcare.

"Ours Privacy was an easy investment decision for us. What sold us was the product and customer feedback," explained Eric Ong, partner at Lightbank. "Ours Privacy didn't build a compliance layer and call it a day — they built an entire growth stack that rivals anything else on the market, all in one place. Ours Privacy is quickly becoming the backbone of the modern healthcare marketer's tech stack."

This sentiment was echoed by Health Velocity Capital, a firm that specializes in the unique complexities of the healthcare market. "Healthcare has unique regulatory pain points most industries never have to think about, and Ours Privacy designed its entire platform around those constraints from day one," said Saurabh Bhansali, co-founder and managing partner. "We're excited to back Ours Privacy as it builds the category-defining platform for healthcare marketers."

Real-World Impact and the Path Forward

With over 200 healthcare organizations already on its platform—from fast-growing digital health startups to multi-billion-dollar hospital systems—Ours Privacy has demonstrated tangible impact. Customers are moving beyond the fear of non-compliance and are once again able to measure and optimize their digital outreach with confidence.

"Ours Privacy understands healthcare marketers because they are healthcare marketers," said Malachi Mack, director of marketing and communications at Oceans Healthcare. "In an environment where every decision must balance performance, access, data utility, and patient trust, their platform gives our team greater confidence in how we measure and improve the digital experience."

With the new capital, Ours Privacy plans to accelerate its mission, scaling its platform to serve even more enterprise healthcare organizations. The company is betting that in the future, the healthcare organizations that win on growth will be the ones that treat patient privacy not as a burden, but as a core competitive advantage.

"We've built the infrastructure that makes prioritizing patient privacy and driving meaningful growth possible, bringing together the data, performance, and compliance healthcare marketers need in a rapidly changing world," said Jessica Holton, co-founder and chief executive officer. "This round, alongside our new partners, lets us accelerate that vision and bring it to far more organizations across the industry."