Ourbit’s $2.6M ‘Cosmic Wheel’ Blends NFTs and Trading Wars

SINGAPORE – December 29, 2025 – Cryptocurrency exchange Ourbit SuperCEX has concluded its ambitious year-end “Cosmic Wheel” campaign, distributing $2.6 million in USDT rewards and generating over $2.2 billion in futures trading volume. The event, which drew nearly 60,000 participants, blended high-stakes trading competitions with interactive tasks, but its most significant innovation may be the introduction of the “ourbie” NFT—a digital asset designed as a long-term loyalty anchor with a built-in value guarantee.

As the crypto exchange market becomes increasingly saturated, platforms are moving beyond simple fee reductions to craft complex, gamified ecosystems to attract and retain users. Ourbit’s campaign serves as a prime example of this trend, combining the immediate gratification of cash prizes with the long-term promise of ecosystem equity, a strategy aimed at solidifying its position among the world’s top trading venues.

The Gamification of Liquidity

The centerpiece of the “Cosmic Wheel” was the “Futures War,” a team-based trading competition that produced a staggering total trading volume of approximately $2.23 billion USDT. The event showcased a power-law distribution of activity, with the top team, “yumiemaxxing,” accounting for a colossal $678.5 million in volume alone. The next two teams, “Fast Trade” and “KABOSU_TEAM,” posted volumes of $283.6 million and $160.5 million, respectively.

While these top-tier teams dominated the leaderboard, the participation of nearly 400 distinct teams highlights the campaign’s broad appeal. This structure created a dual environment of intense, high-volume competition among elite traders and widespread engagement across a larger user base. Complementing the trading war was “The Fortune Draw,” an interactive component with a 600,000 USDT prize pool. It employed a task-based mechanism where users completed actions like depositing funds or executing trades to earn chances at winning prizes, including USDT, $BITCH tokens, and the coveted “ourbie” NFTs.

This multi-layered approach aligns with a broader industry shift toward gamification, a tactic employed by major exchanges to drive platform activity. Competitors like Binance and Bybit regularly host trading competitions with multi-million dollar prize pools and tiered VIP programs that reward high-volume traders. However, Ourbit’s integration of a tradable NFT with defined utility and a price floor represents a more intricate approach to fostering a dedicated community.

Beyond Rewards: The 'ourbie' NFT as a Loyalty Anchor

Perhaps the most forward-looking element of the campaign was the debut of the limited-edition “ourbie” NFT. Positioned as a “vital credential for Ourbit's long-term ecosystem value,” the NFT transcends being a simple digital collectible. With a total supply of just 2,000 units—half airdropped to top traders and half sold publicly—scarcity is a core feature. Holders are promised eligibility for future platform token airdrops, exclusive access to a VIP trading community, and other ecosystem perks.

What sets the “ourbie” apart from many promotional NFTs is Ourbit’s establishment of a clear value proposition. The exchange offered a public sales channel for users to acquire the NFT for 10,000 $BITCH, its native memecoin. More significantly, it created an official buyback mechanism at 300 USDT per NFT. This move provides a definitive price floor, offering downside protection and signaling the exchange’s confidence in the asset's long-term worth. It effectively transforms the NFT from a purely speculative prize into a quasi-equity instrument within the Ourbit ecosystem.

This strategy directly addresses a common criticism of promotional NFT campaigns, where the assets often lose relevance and value post-event. By tying the “ourbie” to future financial rewards and providing a guaranteed exit price, Ourbit has created a powerful incentive for users to not only participate in events but also to remain invested in the platform’s future success.

A Hybrid Exchange's Playbook for Market Share

The “Cosmic Wheel” campaign is not an isolated event but a strategic component of Ourbit’s aggressive growth plan. The exchange, which promotes itself as a “SuperCEX” by merging centralized and decentralized trading features into a single app, has rapidly climbed the industry ranks. Since early 2025, it has consistently held a position in the global top 30 exchanges on both CoinGecko and CoinMarketCap, currently holding a respectable 8/10 Trust Score on CoinGecko for its reported volume.

Ourbit has carved out a niche by focusing on memecoin lovers and active traders, offering features like zero-fee spot trading and up to 400x leverage on futures. Its native token, $BITCH, is central to this strategy, with a community-centric allocation of 85% of its 1 billion token supply. The token saw a significant price surge in August 2025, underscoring the platform's ability to generate market excitement. Using $BITCH as the currency for the “ourbie” NFT sale further deepens the token’s utility and integrates it more tightly into the platform’s value-creation cycle.

By executing a high-visibility campaign that directly appeals to its core demographic of high-volume and memecoin traders, Ourbit reinforces its brand identity while simultaneously boosting key metrics like trading volume, user acquisition, and platform liquidity. The campaign serves as both a marketing blitz and a functional stress test of its ecosystem's appeal.

Navigating a Complex Regulatory Landscape

Operating from a base in Singapore, Ourbit functions within one of the world's most stringent regulatory environments for digital assets. The Monetary Authority of Singapore (MAS) enforces rigorous licensing requirements under its Payment Services Act, demanding robust anti-money laundering (AML) protocols, customer asset segregation, and strict oversight of services offered to retail clients. Recent rules even require Singapore-based firms offering services abroad to be fully licensed.

In this demanding climate, Ourbit has publicly emphasized its commitment to compliance. The exchange has proactively integrated with the CODE Travel Rule Alliance, a move that aligns its operations with the Financial Action Task Force (FATF) standards and enhances its AML and Counter-Terrorism Financing (CTF) capabilities. This step suggests a long-term strategy focused on building a sustainable and transparent trading environment rather than pursuing short-term growth at the expense of regulatory standing.

As Ourbit leverages campaigns like “Cosmic Wheel” to expand its global user base of over one million, its ability to navigate this complex and evolving international regulatory patchwork will be as critical to its long-term success as its innovative product offerings.