OMODA & JAECOO: One Million Sales in Three Years Signals a New Global Auto Order

WUHU, China – April 17, 2026 – In the hyper-competitive world of global automaking, speed is paramount. Yet, the velocity with which OMODA & JAECOO have ascended is turning heads from Detroit to Wolfsburg. As the brands, part of China's formidable Chery Group, prepare to celebrate their third anniversary at the upcoming Beijing Auto Show, they are on the cusp of a staggering achievement: surpassing one million cumulative global sales. This milestone, reached in just three years, marks the fastest climb to the seven-figure club for any new automotive brand in history.

From April 24th, amidst the industry-wide gathering at the Chery International Business Summit, OMODA & JAECOO will not merely be celebrating. They will be launching a multi-pronged offensive of new products and technologies, signaling a new chapter in their aggressive globalization strategy. This is more than a birthday party; it's a declaration that a new force in the automotive world has firmly arrived.

An Unprecedented Global Ascent

The claim of being the 'fastest to one million' is backed by a relentless pace of expansion that has defied industry norms. Since their inception, the brands have operated under a 'Born Global' philosophy, entering a new market, on average, every 17 days. Their footprint now spans 64 countries, a testament to a strategy that prioritizes international markets from day one, rather than as an afterthought.

This global blitz has been particularly effective in highly regulated and competitive regions. In Europe, a market notoriously difficult for newcomers to crack, OMODA & JAECOO have established a presence in 20 countries and surpassed 250,000 sales. The United Kingdom has been a standout success; in March 2026 alone, the brands recorded nearly 18,000 registrations, with the JAECOO 7 becoming one of the nation's best-selling cars year-to-date. This rapid growth has made Jaecoo the UK's fastest-growing car brand in a decade.

Similar stories are unfolding across the continent. The brands hold a steady top-11 market position in Poland and have broken into the top 20 in Italy. Their recent official launch in France, spearheaded by electrified models, aims to establish 130 sales points by year's end. This European success is buttressed by a strategic manufacturing footprint, highlighted by Chery Group's joint venture to build OMODA vehicles in a former Nissan factory in Barcelona, Spain.

This expansion is powered by the industrial might of their parent company. Chery Group, China's top passenger vehicle exporter for 23 consecutive years, has seen its own meteoric rise, climbing 152 places in the Fortune Global 500 rankings in a single year to land at 233rd in 2025. With cumulative exports surpassing six million units, Chery provides the scale, logistics, and R&D foundation that allows its younger brands to move with such agility.

Beyond the Drive: A Tech-Forward Vision for Mobility

The Beijing Auto Show will serve as a platform to showcase the technological prowess fueling this growth. OMODA & JAECOO are set to pull the curtain back on a suite of innovations designed to challenge the status quo in both powertrain and user experience.

At the forefront is the SHS (Super Hybrid System). In a market saturated with hybrid options, the brands are promoting a new parallel hybrid system that does not require external charging. It is engineered to prioritize electric-drive logic to deliver what the company calls 'Super High Power, Super Low Efficiency, and Super Long Combined Range.' To prove its real-world capabilities, a long-distance test marathon featuring the OMODA 5 SHS-H and JAECOO 7 SHS-H will kick off during the show, covering a range of demanding driving conditions. This technology aims to address consumer pain points around fuel prices and range anxiety, offering an efficient and convenient bridge to electrification.

Furthering their push into intelligent vehicle systems, the brands will conduct the world premiere of their VPD (Valet Parking Driver) technology. By offering immersive demonstrations in simulated real-world parking environments, they aim to show how this advanced driver-assist feature can be a standard convenience, not a luxury add-on. It's a clear move to democratize high-end technology and integrate it into the daily lives of their customers.

Perhaps the most anticipated reveal will be the OMODA 4. This new compact crossover, described as a 'cyber-mecha' mobility concept, is aimed squarely at younger buyers. With a striking design featuring split headlights and a minimalist interior dominated by a vertical touchscreen, the OMODA 4 is designed to compete in the crowded B-SUV segment against established players like the Dacia Duster. Critically, it will launch with petrol, hybrid, and fully electric powertrain options, along with a highly competitive preliminary price point around €20,000, giving it a significant advantage in the budget-conscious European market.

Born Green, Born Unique: Courting the Modern Consumer

The strategy behind the sheet metal and circuit boards is a deep understanding of the modern consumer. The brand's philosophy—'Born Global, Born Green, Born Unique'—is not just a marketing slogan but a direct appeal to the values of Millennial and Gen Z buyers. This demographic, now a dominant force in the market, prioritizes technology, sustainability, affordability, and personalized design.

The OMODA 4's futuristic 'cyber-mecha' aesthetic and its positioning as a 'high-energy living space on wheels' directly cater to a generation that views a vehicle as an extension of their digital life and personal identity. The 'Born Green' pillar is made tangible through the accessible SHS hybrid technology and the forthcoming fully electric variants, aligning with the strong environmental consciousness of younger consumers. Research shows over half of Gen Z car shoppers are actively considering an electrified vehicle for their next purchase.

By combining this targeted brand identity with an aggressive pricing strategy and a rapid pace of technological deployment, OMODA & JAECOO are effectively bypassing legacy brand loyalty. They are proving that for a new generation of buyers, a compelling combination of style, technology, and value is more important than a historical badge.

The upcoming announcements in Beijing are more than just a series of product launches; they represent a cohesive and formidable strategy. By leveraging manufacturing scale, pushing technological boundaries, and acutely targeting the next generation of car buyers, OMODA & JAECOO are not just participating in the global automotive market—they are actively rewriting its rules.