Omio Targets SMEs with All-in-One Business Travel Platform

BERLIN – March 04, 2026 – By Sandra Patterson

Travel booking giant Omio has officially entered the corporate travel arena with the launch of Omio Business, a new, integrated platform designed specifically for the often-overlooked small and medium-sized enterprise (SME) market. Following a successful beta phase in February, the service is now live in the United Kingdom, offering a unified solution for booking trains, buses, flights, and hotels without contracts or monthly fees.

The move signals a significant strategic expansion for the Berlin-based company, leveraging its extensive multimodal inventory to address the unique challenges faced by small businesses, sole traders, and freelancers when organizing work-related travel.

A New Approach for an Underserved Market

For years, small businesses have navigated a frustrating middle ground in corporate travel. On one side are traditional Travel Management Companies (TMCs), whose contract-heavy models and complex processes are tailored for large enterprises with high travel volumes. On the other is the fragmented and time-consuming process of booking directly with dozens of different airline, rail, and hotel providers, often leading to lost time, missed savings, and a mountain of administrative work.

Omio Business aims to bridge this gap with a streamlined, user-friendly platform built on four core principles:

• Greater Choice: The platform provides access to Omio's comprehensive global network, which includes thousands of transport partners across 46 countries. This allows users to compare a wide array of options in one place, from major airlines and rail operators to low-cost carriers and budget hotel chains.
• Better Value: By consolidating its booking power, Omio Business offers competitive pricing on transport and hotel rates that are typically reserved for larger corporate clients, allowing smaller entities to maximize their travel budgets.
• Increased Flexibility: In a direct challenge to the incumbent model, the platform operates with no monthly subscriptions, no binding contracts, no minimum spend requirements, and no hidden fees. Businesses can use the service as needed, providing agility for infrequent or fluctuating travel patterns.
• Improved Tracking: Recognizing the administrative burden on small business owners, the platform includes corporate-first features like VAT-compliant invoicing and a centralized dashboard for tracking booking history and costs. This allows for simplified expense management and gives owners a clear view of their travel spending.

Challenging the Corporate Travel Status Quo

The launch of Omio Business places the company in direct competition with a growing number of players vying for the lucrative SME travel market. The landscape includes established digital-first TMCs like TravelPerk and Navan (formerly TripActions), which have built their brands on simplifying business travel for modern companies. It also includes offerings from major industry players, such as Booking.com for Business and SAP Concur, as well as specialized UK-based providers like Corporate Traveller.

However, Omio's key differentiator is its deep-rooted multimodal expertise combined with its completely 'no strings attached' model. While many competitors focus heavily on flights and hotels, Omio’s ability to seamlessly integrate train and bus travel into a single search journey caters directly to the diverse and often ground-based travel needs within the UK and Europe.

This frictionless, consumer-like experience, paired with powerful business-focused tools, could prove disruptive. By removing the traditional barriers to entry associated with managed travel programs, Omio is betting that SMEs will gravitate towards a platform that offers both enterprise-level inventory and freelancer-friendly flexibility.

Leveraging Multimodal Mastery for Business

This new venture is not an isolated experiment but a logical extension of Omio's broader B2B strategy. Founded in 2013 as GoEuro, the company rebranded in 2019 to reflect its global ambitions. Its acquisition of the travel planning engine Rome2Rio in the same year significantly bolstered its discovery and planning capabilities. Since 2021, Omio has been licensing its powerful inventory through B2B partnerships, providing its travel content to major tech companies like Uber and Google.

Omio Business, therefore, is the culmination of years of building a robust technological backbone and a vast, global inventory. It represents a move to bring this powerful network directly to a new customer segment. With a valuation of over $1 billion and a platform that already sells over 100,000 tickets daily, the company has the scale and resources to make a significant impact.

Jean-Francois Bessiron, Chief B2B Officer at Omio, articulated the vision behind the launch. "Small businesses represent one of the most dynamic parts of today's economy, yet their travel needs have often been underserved," he stated. "Omio Business brings together multimodal transport and accommodation in one intelligent platform, giving growing teams a fast, transparent, and cost-effective way to organise work travel, so they can focus on running and growing their businesses."

Tapping into a Resilient and Growing Market

Omio's timing appears astute, as it taps into a market defined by resilience and evolving needs. Post-pandemic, SMEs have been a primary driver of the business travel recovery, with many reporting a faster return to travel than their larger corporate counterparts. Recent industry reports show that 53% of SMEs plan to increase their travel spend in the coming year, viewing face-to-face interaction as a critical investment for growth.

Furthermore, the nature of business travel is changing. The trend of "bleisure"—blending business trips with leisure—is on the rise, and companies are increasingly prioritizing employee well-being, leading to a surge in premium economy bookings. There is also a growing demand for self-serve platforms that eliminate administrative bottlenecks and provide clear visibility on spending and sustainability metrics.

By offering a comprehensive, flexible, and data-rich platform, Omio Business is well-positioned to meet these modern demands. The initial launch is focused on the UK, but the company has announced plans for further market expansion in the coming months, signaling its ambition to become a global leader in SME travel management.