Ocean Prime at 20: A Fine-Dining Empire's Bold Expansion Plan
- 10 new locations to open over the next five years
- $285 million in sales projected for 2026
- Average Unit Volume (AUV) approaching $14 million across 21 units
Experts would likely conclude that Ocean Prime's aggressive expansion and strong financial performance demonstrate its leadership in the luxury dining market, with a proven model for scalable growth and a commitment to exceptional hospitality.
Ocean Prime at 20: A Fine-Dining Empire's Bold Expansion Plan
COLUMBUS, OH – January 29, 2026 – As it prepares to celebrate its 20th anniversary, Ocean Prime, the nationally acclaimed fine-dining brand from Cameron Mitchell Restaurants (CMR), is not just reflecting on two decades of success—it's launching one of its most aggressive growth phases to date. The company has announced bold plans to open 10 new locations over the next five years, signaling profound confidence in its brand and the luxury dining market.
Founded in Columbus, Ohio, in 2006, Ocean Prime has evolved from a single restaurant into a cornerstone of American fine dining. The expansion will kick off with the brand's 21st location in Nashville’s vibrant Nashville Yards development, slated to open in March 2026. This move is part of a broader strategy fueled by robust financial performance, a celebrated company culture, and a keen eye on the future of luxury hospitality.
"Ocean Prime has grown from a single location in Columbus into a nationally celebrated brand by staying true to our core values—exceptional food and service, genuine hospitality and a steadfast commitment to our associates," said CEO and Founder Cameron Mitchell. "As we celebrate 20 years, I'm incredibly proud of the team that has made Ocean Prime a leader in fine dining and excited for the next chapter of growth and innovation."
A Blueprint for Financial Dominance
Underpinning Ocean Prime's ambitious expansion is a formidable financial outlook. The brand is projected to achieve $285 million in sales in 2026. More impressively, its Average Unit Volume (AUV) is approaching $14 million across its 21 units. This figure places Ocean Prime in an elite class, rivaling the performance of the highest-grossing multi-unit concepts in the United States, such as Mastro's Restaurants and Din Tai Fung.
This projection isn't just aspirational; it's built on a proven track record of escalating success. In 2023, Ocean Prime's AUV was already a market-leading $12.1 million. Recent openings have demonstrated even greater potential, with some newer locations generating around $16 million in annual sales and five of its restaurants achieving the $20 million mark. This sustained performance, even amidst economic uncertainties, reinforces the brand's powerful market position and its capacity for scalable growth.
Ocean Prime serves as the flagship national concept for parent company CMR, which itself is recognized as one of the top five independent restaurant companies in America. With Florida locations now accounting for nearly 25 percent of the entire CMR portfolio's revenue, the company has demonstrated a clear ability to successfully enter and thrive in high-value markets.
Strategic Growth in Vibrant Markets
The plan to add 10 locations in five years represents a calculated acceleration. The site selection process is meticulous, focusing on what the company calls "trophy locations" in dynamic, high-growth cities. Following the Nashville launch, the brand is actively exploring expansion into Houston, TX; Atlanta, GA; Charlotte, NC; and northern Virginia. Southeast Florida, a region where CMR has already seen tremendous success, is also a key target, with West Palm Beach, Boca Raton, and Miami on the list of potential sites.
"We're always looking for vibrant markets where Ocean Prime can thrive, and Nashville is a perfect example of that," said Steve Weis, VP of Development. "With each new location, we aim to bring our elevated experience to more guests while thoughtfully expanding into communities that align well with the brand. The future holds exciting growth possibilities, nationally and even internationally."
The mention of international licensing opportunities suggests a global ambition, positioning Ocean Prime to one day engage new audiences around the world, further cementing its status as a premier hospitality brand.
The 'Associate-First' Philosophy Fueling Success
Behind the impressive financials and expansion maps lies what Cameron Mitchell Restaurants identifies as its most critical asset: its people. The company's renowned "associate-first" philosophy is central to its operational excellence. This culture is built on a commitment to internal growth, providing clear career pathways, and empowering employees with the mantra, "Yes is the answer. What is the question?"
This approach yields tangible results. The company boasts a retention rate well above hospitality industry standards, a fact powerfully illustrated by the average 19-year tenure among its senior leadership team. Such loyalty and experience at all levels translate directly into the sophisticated, consistent, and genuine service that defines the Ocean Prime experience. By investing in its team, CMR ensures that its promise of "raving fan satisfaction" is not just a marketing slogan but a deliverable reality, which in turn drives customer loyalty and repeat business.
Redefining Luxury for a New Generation
As Ocean Prime enters its third decade, it is actively evolving to meet the tastes of both its loyal patrons and a new, younger generation of diners. The brand is navigating the shifting landscape of fine dining, where guests seek not only exceptional food but also immersive experiences and a sense of connection. This evolution includes creative promotions and menu enhancements that reflect modern preferences without compromising on quality.
In recent years, the menu has expanded to include trending items like premium wagyu steaks and a broader, more sophisticated sushi and sashimi program. This is complemented by a deep commitment to its wine and spirits program, which involves carefully curated lists, appealing promotions, and continuous education for its sommeliers and beverage directors. To deepen engagement with its customer base, the company is also planning the launch of a new guest loyalty and rewards program.
This forward-thinking approach extends to the physical spaces themselves. Each Ocean Prime is intentionally designed to reflect the spirit of its city, incorporating unique architectural details and locally inspired art installations. The goal is to create a sophisticated yet vibrant atmosphere that feels elegant but never "stuffy," aligning with the modern preference for intentional dining experiences that feel both luxurious and authentic.
This period of growth and innovation is personified by the recent achievements of its founder. In October 2025, Cameron Mitchell was inducted into the Culinary Institute of America's Hall of Fame, one of the industry's highest honors. This recognition of his leadership and contributions serves as a testament to the vision that built CMR and continues to propel Ocean Prime forward. With a proven formula for excellence and a clear strategy for the future, Ocean Prime is poised to not just participate in the future of modern fine dining, but to continue defining it.
