Oakworth Bank’s Culture of Care Fuels Growth, Loyalty in Competitive Market

BIRMINGHAM, AL – In an era where banking increasingly feels automated and impersonal, Oakworth Capital Bank is doubling down on a surprisingly simple strategy: genuinely caring about its employees and customers. The Birmingham-based regional bank has once again been recognized as one of the “Best Banks to Work For” by American Banker, landing at #2 on the 2025 list, and boasting an exceptionally high Net Promoter Score (NPS) of 94 – figures that are driving both talent retention and financial performance in a competitive market.

This isn’t just about perks and benefits; it’s a deeply ingrained culture, fostered from the top down, that prioritizes trust, collaboration, and a commitment to “doing the right thing the right way every time,” according to the bank’s recent press releases. In a sector increasingly focused on digital transformation, Oakworth's success underscores the enduring value of the human element.

A Recipe for Retention and Growth

The bank's consistent recognition, now in its ninth consecutive year, isn’t lost on industry observers. While many regional banks are battling to stay afloat amid consolidation and increasing competition from fintech disruptors, Oakworth appears to be thriving. Financial results for the first nine months of 2025 demonstrate robust growth, with a 22% increase in diluted earnings per share and a 17% jump in revenue. The bank also boasts strong loan and deposit growth, outpacing many of its peers.

“The banking landscape is incredibly competitive, and attracting and retaining talent is a major challenge for everyone,” says one anonymous industry analyst. “Oakworth’s consistent recognition as a top workplace is a significant differentiator. It’s a clear signal that they’re doing something right, and that’s translating into tangible financial results.”

Oakworth’s NPS of 94 is particularly noteworthy. Typically, banks average an NPS in the 30-45 range. A score of 94 indicates an extraordinary level of customer loyalty and advocacy – suggesting that customers aren’t just satisfied, but are actively recommending Oakworth to others. This loyalty is likely fueled by the positive employee experience, as engaged employees are more likely to deliver exceptional customer service.

Standing Out in a Crowded Field

The regional banking sector is witnessing a resurgence of interest, particularly as some consumers express concerns about the security and customer service of purely digital banks. Oakworth, with its emphasis on local relationships and personal service, is well-positioned to capitalize on this trend.

However, it's not just about being local. The bank’s commitment to employee well-being sets it apart. “It’s about creating an environment where people feel valued, respected, and empowered,” explains a senior Oakworth associate in a press statement. “When employees feel like they’re part of something bigger, they’re more engaged, more productive, and more likely to stay with the company.”

This commitment is evident in the bank’s focus on professional development, its supportive leadership style, and its emphasis on teamwork. The result is a highly engaged workforce that is passionate about delivering exceptional service to customers.

The Competition Responds

Oakworth’s success hasn’t gone unnoticed by its competitors. Other regional banks are increasingly prioritizing employee experience and workplace culture, recognizing that it’s a key differentiator in a crowded market. Banks like United Community, Washington Trust and Cadence Bank have all been honored on the American Banker's “Best Banks to Work For” list, signaling a broader industry trend.

“The bar is being raised across the board,” says another anonymous banking expert. “Banks are realizing that they can’t just offer competitive salaries and benefits anymore. They need to create a truly compelling workplace culture to attract and retain top talent.”

While Oakworth’s consistent recognition demonstrates its leadership in this area, the competition is fierce. Banks are investing in employee training, wellness programs, and diversity and inclusion initiatives in an effort to create more engaging and fulfilling work environments.

Looking Ahead

As the banking industry continues to evolve, Oakworth Capital Bank appears to be well-positioned for continued success. Its unwavering commitment to employee well-being, combined with its focus on building strong customer relationships, is a powerful combination.

“The future of banking isn’t just about technology,” says one anonymous industry observer. “It’s about building trust, fostering relationships, and creating a truly human experience. Oakworth seems to understand that better than most.”

With a strong financial performance, a loyal customer base, and a highly engaged workforce, Oakworth Capital Bank is proving that a focus on culture isn’t just a nice-to-have – it’s a competitive advantage. In a sector often defined by impersonal transactions and complex regulations, Oakworth is demonstrating that caring about people can be a remarkably effective business strategy.