Mythics Bets on AI Expertise with Key Hire, Signaling Aggressive Growth Strategy

VIRGINIA BEACH, VA – November 8, 2025 – Oracle solutions provider Mythics, LLC has appointed Sundar Padmanaban as Executive Vice President of Consulting Sales & Solution Engineering, a move signaling aggressive growth ambitions and a deepening commitment to artificial intelligence-driven solutions. The appointment comes as Mythics continues a period of expansion fueled by recent acquisitions and the backing of private equity firm One Equity Partners.

The hire of Padmanaban, a veteran consultant with a track record of scaling businesses and implementing AI strategies, underscores a strategic shift within Mythics to capitalize on the increasing demand for digital transformation, particularly within heavily regulated sectors like government, healthcare, and higher education.

A Focus on AI and Scalability

Padmanaban brings over two decades of experience, previously holding leadership roles at PepsiCo, Coca-Cola, and most recently Bahwan CyberTek. Sources familiar with his work highlight his ability to not only drive revenue growth but also to foster innovation through the integration of AI and machine learning.

“He’s a proven leader in building and scaling consulting organizations,” said a former colleague. “His expertise in building AI-powered frameworks and translating those into tangible business outcomes is exactly what Mythics needs right now.”

While details of Mythics’ three recent acquisitions remain largely undisclosed, the company appears to be rapidly expanding its capabilities through strategic purchases. This, combined with Padmanaban’s appointment, suggests a focused strategy on becoming a full-service provider of Oracle solutions, going beyond simple implementation to offering comprehensive digital transformation services.

Private Equity’s Playbook: Consolidation in the Oracle Ecosystem

The investment from One Equity Partners in 2022 has clearly been a catalyst for this growth. Private equity firms often pursue a strategy of consolidation within fragmented markets, and the Oracle solutions integration space is no exception. By acquiring complementary businesses and bringing in experienced leadership like Padmanaban, Mythics is positioning itself to capture a larger share of the market.

“We're seeing a lot of activity in this space,” explains a financial analyst specializing in the IT services sector. “Private equity firms recognize the significant opportunity in helping organizations modernize their Oracle infrastructure and move to the cloud. They’re looking for companies with strong technical expertise and a proven track record of success.”

One Equity Partners, known for its operational expertise, appears to be actively supporting Mythics’ growth initiatives. While specific financial details of the investment remain confidential, sources suggest the firm is providing both capital and strategic guidance to help Mythics accelerate its expansion.

Navigating a Competitive Landscape

Mythics operates in a highly competitive market dominated by industry giants like Accenture, Deloitte, and IBM. These firms have vast resources and established relationships with large enterprise customers. Mythics’ strategy, however, appears to be focused on differentiation through specialization and a nimble approach.

“They’re not trying to compete head-to-head with the big players,” explains a consultant familiar with the Oracle ecosystem. “They’re focusing on specific sectors, like government and healthcare, where they can provide specialized expertise and a more personalized service.”

This focus on niche markets is a key differentiator for Mythics. By developing deep expertise in specific industries, the company can offer solutions that are tailored to the unique needs of its clients.

The Talent War and the Need for Experienced Leadership

The demand for skilled consultants, particularly those with expertise in Oracle solutions and AI, is soaring. Attracting and retaining top talent is a major challenge for consulting firms of all sizes. The appointment of Padmanaban is a clear indication that Mythics recognizes the importance of having experienced leadership in place to drive growth and innovation.

“He’s a respected leader in the industry,” said a former colleague. “He has a knack for attracting and developing talent, and he’s a strong advocate for innovation.”

Padmanaban’s experience in building and scaling consulting organizations will be invaluable as Mythics continues to expand its operations and compete for market share. His ability to foster a culture of innovation and attract top talent will be critical to the company’s long-term success.

Looking Ahead

The appointment of Sundar Padmanaban is a bold move by Mythics, signaling a clear commitment to growth and innovation. By combining strategic acquisitions with experienced leadership, the company is positioning itself to capitalize on the increasing demand for digital transformation. Whether Mythics can successfully compete against industry giants remains to be seen, but its focused strategy and commitment to specialization suggest it is well-positioned for success.

The company’s next steps will be critical. Maintaining a nimble approach, fostering innovation, and continuing to attract top talent will be key to its long-term success in a rapidly evolving market.