Movable Ink Taps Veteran Adam Stambleck as CEO for Next Growth Phase

NEW YORK, NY – March 16, 2026 – Movable Ink, a leader in AI-powered marketing personalization, today announced a pivotal leadership transition designed to steer the company into its next chapter of expansion. Adam Stambleck, a 12-year veteran of the company, has been appointed Chief Executive Officer. Founder Vivek Sharma, who has led the company since its inception in 2010, will transition to the role of Executive Chairman, where he will remain on the board and continue to shape the company’s long-term product and technology vision.

The move marks a significant milestone for the marketing technology firm, signaling a strategic shift from founder-led management to a new era of scaled growth, bolstered by a recent partnership with new investors at Symphony Technology Group (STG).

A New Era of Leadership

Adam Stambleck’s appointment as CEO is a testament to his deep-rooted history and profound impact on Movable Ink’s trajectory. He joined the company in 2013 when it was a fledgling startup with fewer than 15 employees. Over the past dozen years, he has been a central figure in its evolution into a global enterprise with 500 employees.

Most recently serving as President, Stambleck was responsible for the entire global go-to-market organization, including client experience, sales, partnerships, and strategy. He is widely credited with architecting the company’s customer-focused operating model and scaling its enterprise sales strategy, which were instrumental in driving rapid growth and international expansion. His leadership was formally recognized with the 2022 APPEALIE SaaS Customer Success Leader Award.

In a statement, outgoing CEO Vivek Sharma lauded his successor's capabilities. "Adam has been instrumental in shaping our strategy, our product and scaling the company over the past decade," Sharma said. "He deeply understands our customers, our technology, and our culture, and I'm confident he's the right leader to guide Movable Ink into its next chapter."

Stambleck steps into the role at a time of significant opportunity, with the company positioned as an early and established leader in the AI space. "Movable Ink is in an incredibly strong position having been really early in the AI space, with an exceptional team, trusted client relationships, and an ambitious roadmap ahead," said Stambleck. "I've had the privilege of working closely with many of our customers and partners over the past decade, and their creativity and ambition constantly push us to innovate. I'm excited to lead the company as we continue building the future of marketing together."

The Founder’s Evolving Role and Vision

Vivek Sharma's transition to Executive Chairman is a strategic move to retain his foundational expertise while empowering new operational leadership. In his new capacity, Sharma will remain actively involved in guiding the company’s long-term product vision and strategic initiatives, with a particular focus on continued investment in AI-driven marketing technology. This structure is common among maturing tech companies, allowing the founder to focus on innovation and high-level strategy without being encumbered by day-to-day management.

"Starting Movable Ink 15 years ago with nothing more than curiosity and conviction has been the journey of a lifetime," Sharma reflected. "I'm incredibly proud of the company we've built and excited to remain closely involved as we continue pushing the boundaries of what marketing technology can do."

His continued presence on the board and in a key strategic role ensures that the company's original DNA—a relentless focus on innovation and pushing the technological envelope—remains at the core of its identity as it scales.

The Influence of Private Equity and Growth Ambitions

The leadership change is explicitly linked to the company's partnership with its new investors, STG, a private equity firm specializing in software and technology companies. This backing signifies a deliberate strategy to accelerate growth and capitalize on Movable Ink’s strong market position. The press release noted the company is experiencing robust growth, strong profitability, and high net retention—all key metrics that attract private equity investment.

STG's involvement typically signals a focus on aggressive expansion, operational optimization, and value creation. For Movable Ink, this partnership is expected to provide the capital and strategic support necessary to pursue ambitious goals. This could include accelerating its product roadmap, expanding its global footprint, or even pursuing strategic acquisitions to absorb new technologies or consolidate market share. The appointment of a seasoned internal leader like Stambleck, with a proven track record in scaling go-to-market operations, aligns perfectly with the execution-focused mindset of a private equity partner.

Navigating the Competitive AI Personalization Market

Movable Ink operates in the highly competitive and rapidly evolving marketing technology landscape, where AI-powered personalization has become a critical differentiator for brands. The company has established a formidable presence, serving over 500 global brands, including household names like United Airlines, Ulta Beauty, Audible, and the NFL. Its platform enables these brands to automate and personalize customer engagements across channels, leveraging real-time data to create dynamic experiences.

The firm’s early bet on AI has given it a significant head start against competitors, which range from large, all-in-one marketing clouds like Adobe and Salesforce to a host of specialized point solutions. The new leadership structure appears designed to fortify this advantage. With Stambleck’s expertise in customer success and market expansion, Movable Ink is positioned to deepen its existing client relationships and capture new segments. Simultaneously, Sharma’s focused role as Executive Chairman ensures that the company’s technological core—its AI and personalization engine—will continue to innovate at a rapid pace.

This dual focus on commercial execution and technological innovation, supercharged by STG's investment, prepares Movable Ink to not only defend its market share but to aggressively expand it. The company's high net retention rate is a powerful indicator of customer loyalty and the platform's indispensability, a crucial asset in a crowded market. Stambleck's stated commitment to a "people-first" culture, aimed at fostering talent and maintaining high morale, is also a strategic component for sustaining long-term growth and innovation in a competitive talent market.