MMMera Taps Advisors to Forge Gaming IP into an Institutional Asset

NEW YORK, NY – December 30, 2025 – In a move that signals a deliberate shift from pure creative development to strategic corporate scaling, privately held intellectual property firm MMMera, Inc. has retained CND-SA (Consolidated Strategic Advisors) to professionalize its digital portfolio. The engagement centers on MMMera’s flagship electronic gaming property, Guillotine®, an artist-led project now poised for a transition into an institutionally viable asset.

The partnership places the creative vision of MMMera’s founder, Marcus Maximus Mera, alongside the corporate and financial structuring expertise of CND-SA, led by CEO Karl Reeves. This alliance underscores a growing trend in the creative industries, particularly within the hyper-competitive gaming sector: the recognition that even the most compelling artistic concepts require robust corporate governance and strategic planning to achieve significant market penetration and long-term value.

The Art of the Corporate Deal

At the heart of the engagement is the task of building a durable corporate framework around an inherently creative endeavor. MMMera describes itself as a company where digital art, world-building, and interactive design converge, with Mera’s own work forming the “conceptual foundation” of its properties. The challenge, now handed to CND-SA, is to translate this artistic foundation into what the advisory firm calls an “institutional-grade platform.”

This process, often referred to as ‘institutional positioning,’ involves preparing a private company for the scrutiny of venture capital, private equity, or potential corporate acquirers. It extends beyond simple legal advice to encompass a full restructuring of governance, IP management, and long-range financial planning. For a company like MMMera, it means creating a business structure that is scalable, defensible, and attractive to outside capital without stifling the originality that defines its products.

“This engagement with CND-SA marks an important step in professionalizing Guillotine® and MMMera’s broader electronic gaming portfolio,” Mera stated in the announcement, emphasizing a desire to strengthen intellectual property strategy and establish an “institutional framework needed for scale while preserving the creative integrity of our work.”

Karl Reeves, CEO of CND-SA, echoed this delicate balance. “Guillotine® represents a compelling example of artist-led original gaming IP,” he said. “Our role is to help MMMera translate that creative foundation into an institutional-grade platform without diluting its originality.” Reeves’ background, which includes leading his family’s elevator company through strategic acquisitions and its eventual sale to a private equity firm, provides a blueprint for the kind of high-stakes corporate maneuvering MMMera may be anticipating.

Navigating a Crowded Battlefield

The decision to bring in strategic advisors comes at a critical time for any aspiring game developer. The market for independent and artist-led games is a paradox of opportunity and saturation. While the indie sector generated an estimated $4 billion in full-game revenue in 2024, success is overwhelmingly concentrated at the top. Recent market analysis shows that nearly 85% of total indie revenue is captured by the top 10% of games, leaving thousands of others struggling for visibility.

With an estimated 18,000 new titles flooding platforms like Steam in 2024 alone, discoverability has become the single greatest challenge for new IP. Marketing muscle and strategic positioning are no longer optional luxuries but essential survival tools. An innovative concept or compelling narrative, while crucial, is often not enough to break through the noise. By retaining CND-SA, MMMera is signaling a strategy that bets not only on the creative strength of Guillotine® but on a meticulously planned corporate and financial assault on the market.

This approach aims to tackle the primary hurdles that derail promising indie projects: securing stable funding, developing a sophisticated marketing and distribution plan, and managing the project's scope to ensure delivery. By formalizing its corporate structure, MMMera is better positioned to attract the kind of capital needed to compete with the marketing budgets of larger, established studios.

The Guillotine® Enigma and IP Fortification

While MMMera’s flagship property, Guillotine®, is described as a proprietary IP built on interactive gameplay and narrative mechanics, it enters a commercial landscape where its very name presents a strategic challenge. Publicly available data from the U.S. Patent and Trademark Office reveals that the name is not unique in the gaming and entertainment sphere. Wizards of the Coast LLC, a subsidiary of Hasbro, holds an active trademark for “GUILLOTINE” for “Games and playthings,” registered in 2018. Other variations and uses of the name also exist across entertainment and merchandise.

This context makes the engagement with CND-SA all the more critical. A key part of the advisory firm's mandate will be to advise on “intellectual property structuring.” This involves not just protecting MMMera’s unique creative elements but also navigating a complex web of existing trademarks to carve out a distinct and legally defensible brand identity for its gaming property. The success of Guillotine® will depend as much on CND-SA’s strategic and legal guidance in this area as it will on the game’s creative merits.

This situation highlights the immense value of early and expert IP management. For any company built on intangible assets, establishing a clear, protectable, and unique brand is the first line of defense and a cornerstone of long-term valuation. The path forward for Guillotine® will require a precise strategy to differentiate it in the marketplace and fortify its legal standing, a task that now falls squarely within CND-SA’s purview.

Beyond the Code: Structuring for Future Value

Ultimately, the partnership between MMMera and CND-SA is a case study in the evolving nature of value creation in the digital economy. As intangible assets like software, branding, and digital content become the primary drivers of corporate worth, the expertise required to manage them has shifted from purely creative and technical realms to the domain of high-finance and corporate strategy.

Firms like CND-SA, whose principals possess deep experience in mergers, acquisitions, and private placements, are increasingly being called upon by founders in creative sectors. Their role is to architect a company that can withstand the rigorous due diligence of institutional investors and command maximum value in a future liquidity event, whether that be a strategic sale or an initial public offering. For a privately held entity like MMMera, this institutional positioning is the foundational work required before it can approach the market for a significant funding round or partnership.

The engagement is a forward-looking move, preparing the company not just for the launch of its game but for its entire lifecycle as a valuable piece of intellectual property. It reflects a sophisticated understanding that in today's market, a successful gaming franchise is both a work of art and a meticulously structured financial asset.