Mixie Technologies Buys HoloTwin Stake in Bold AI-Driven Pivot

DENVER, CO – January 07, 2026 – Mixie Technologies, Inc. (OTC: PHCG) today announced it has secured a 25% minority ownership stake in digital twin developer HoloTwin LLC, a definitive move that cements the company's dramatic transformation from its previous incarnation as Pure Harvest Corporate Group into an AI-focused technology powerhouse.

The acquisition, finalized after a binding Letter of Intent was disclosed earlier this month, represents a critical step in Mixie's new strategy to build a business around scalable, recurring revenue platforms powered by artificial intelligence and spatial data. The deal also gives Mixie the right to increase its investment and ownership in HoloTwin over time, signaling a deep commitment to integrating the digital twin platform into its core ecosystem.

This strategic investment provides Mixie with immediate access to HoloTwin’s sophisticated technology, which is designed to solve a persistent and costly problem for complex facilities: operational fragmentation. By consolidating data from dozens of disconnected vendor systems into a single, interactive 3D interface, the platform aims to bring clarity to the operational chaos that plagues large venues, industrial sites, and smart buildings.

From Harvest to High-Tech: A New Corporate Identity

The acquisition is the most significant public step in a profound strategic pivot for the company, which officially changed its name from Pure Harvest Corporate Group, Inc. in November 2025. This rebranding is more than cosmetic; it reflects a fundamental shift in vision and operational focus. Mixie is repositioning itself as a technology-centered entity dedicated to productizing advanced software for enterprises, moving decisively into the high-growth sectors of AI, spatial computing, and real-time analytics.

Through its subsidiaries, Mixie IP Holdings and Mixie Labs, the company is building a unified technology ecosystem that spans intelligent video processing, AI-assisted media workflows, and now, digital twin architecture. This acquisition injects a mature and market-relevant technology directly into that ecosystem.

Richard Hawkins, CEO of Mixie Technologies, emphasized the strategic rationale behind the deal. “Closing this acquisition gives us immediate access to a digital twin platform that solves a real operational problem: fragmentation,” he stated. “Many customers operate ten or more separate systems every day. With HoloTwin now inside the Mixie ecosystem, we can offer a unified operating layer that sits above those tools.”

The move marks a clear departure from the company's past and an ambitious bet on a future where physical and digital infrastructures are inextricably linked. By acquiring a stake in HoloTwin, Mixie is not just buying technology; it is buying a new identity and a foothold in one of the tech industry's most promising fields.

Taming Complexity with Digital Twins

HoloTwin's core value proposition is its ability to create a single source of truth for environments with high operational complexity. Venue operators, infrastructure teams, energy managers, and security departments often rely on a patchwork of separate, non-communicating tools, leading to data silos and inefficient, reactive decision-making. HoloTwin’s platform ingests data from networks, sensors, power grids, building systems, and IoT devices, visualizing it all within a consistent 3D model.

This technology is entering a market experiencing explosive growth. According to industry analysts, the global digital twin market was valued at nearly $36 billion in 2025 and is projected to skyrocket to over $328 billion by 2033, expanding at a compound annual growth rate of over 31%. This growth is fueled by the widespread adoption of IoT devices and the pressing need for predictive maintenance and operational efficiency.

Strategic advisors to Mixie highlighted the platform's ability to contextualize information. “HoloTwin’s ability to map physical, digital, and operational layers into one structured model is a material advantage for any environment with constant change,” said Darshan Sedani, Co-Founder of Mixie IP Holdings. “This acquisition allows us to build standardized, repeatable solutions that partners can deploy across their customer bases.”

Teodros Gessesse, another Co-Founder of Mixie IP Holdings, added, “Most organizations struggle not because they lack data, but because their data sits in disconnected silos. With this acquisition completed, Mixie can now work to deliver one digital twin view that helps operators understand power, connectivity, physical pathways, sensors, and system behaviors in context. Our goal is simple: simplify operations, reduce complexity, and make technology ecosystems work as one.”

The Partner Play: A Strategy for Rapid Scale

Rather than attempting to build a massive direct sales force to tackle disparate vertical markets, Mixie is implementing a partner-focused commercial model to accelerate HoloTwin's adoption. This strategy involves working directly with organizations that already have deep, established customer footprints in key sectors, including infrastructure management, energy services, security systems integration, and structured wiring services.

These partners—ranging from electrical contractors to IoT deployment specialists—already manage large installed bases of enterprise and property customers. By enabling these partners to offer a unified digital twin application, Mixie and HoloTwin can effectively reach thousands of potential sites without the immense overhead of direct sales. Customers can keep their existing vendor systems but access them through a single, cohesive operating layer.

This channel strategy is a calculated move to leverage existing relationships and expertise, turning potential competitors or siloed service providers into a powerful distribution network. Hawkins noted the importance of this approach: “Our partner strategy accelerates that reach by working with companies that already support thousands of customer sites.” This model is designed for scalable, repeatable deployments, allowing partners to add a high-value software layer to their existing service offerings.

Digital Twins in Action: The Modern Sports Venue

The practical application of this technology is already being tested in one of the most demanding environments imaginable. HoloTwin is actively collaborating with a major global sports organization that operates multiple international venues. This project is evaluating how the digital twin platform can support everything from event readiness and infrastructure oversight to real-time crowd flow monitoring and energy performance.

For a large stadium or arena, a digital twin can provide a live, 3D command center. It can map the entire electrical and data wiring infrastructure, helping technicians troubleshoot network outages in minutes instead of hours. It can integrate live security camera feeds, access control data, and sensor alerts to help staff interpret and respond to incidents more effectively. During an event, it can visualize crowd movement to prevent bottlenecks and optimize the fan experience. In healthcare settings, similar technology can improve equipment uptime by up to 35%, while in manufacturing, it can predict failures with over 90% accuracy.

By unifying these disparate systems, the platform reduces reliance on undocumented institutional knowledge—the one key person who knows how everything is wired—and empowers entire teams with shared, actionable intelligence. This ongoing evaluation in one of the world's most complex operational settings will serve as a critical test for the technology's promise to unify and simplify complex physical environments.