Martus Solutions Hires Channel Ace Peyton Burch to Win the FP&A Mid-Market

GREENVILLE, S.C. – March 02, 2026 – In a significant move signaling aggressive growth ambitions, financial planning software provider Martus Solutions has appointed Peyton Burch as its new Vice President of Channel Sales. Burch, a highly regarded channel veteran fresh from a successful tenure at Sage Intacct, is tasked with scaling the company's partner ecosystem as it vies for dominance in the increasingly competitive mid-market for Financial Planning & Analysis (FP&A) solutions.

The appointment is more than a routine executive shuffle; it represents a strategic gambit to capitalize on a critical market trend: the growing demand for seamlessly integrated financial tools. As organizations move beyond cumbersome spreadsheets, they seek agile, real-time planning platforms that connect directly to their core Enterprise Resource Planning (ERP) systems. By bringing in a channel mastermind like Burch, Martus is betting that the key to unlocking this market lies in building a world-class network of partners who can sell, implement, and support its solution.

The Burch Effect: A Proven Channel Builder

Peyton Burch arrives at Martus with a formidable reputation built over decades in the financial software trenches. His most recent role as Vice President of channel sales at Sage Intacct saw him play a pivotal part in building what is widely considered one of the industry's most successful and high-performing partner programs. His career also includes senior leadership roles at Deltek and the founding of his own advisory firm, Burch Consultants, where he counseled ERP companies on crafting scalable channel strategies.

This background is precisely what Martus needs as it looks to expand on its current base of 90 active partners and 1,300 customers. Building a successful Value-Added Reseller (VAR) program is a nuanced discipline, requiring a delicate balance of recruitment, enablement, and co-selling that transforms partners from mere resellers into true evangelists. Burch's experience suggests he knows the playbook by heart.

"Peyton's reputation within the ERP channel community speaks for itself," said Bill Cox, Founder and CEO of Martus Solutions, in a statement. "His leadership brings the experience, credibility, and operational rigor necessary to elevate our partner program to its next stage." This emphasis on "operational rigor" is key, suggesting a move from organic partner growth to a more structured, scalable, and predictable engine for revenue.

Navigating the FP&A Mid-Market Gap

The competitive landscape for FP&A software is crowded and complex. At the high end, enterprise giants like Anaplan, Workday Adaptive Planning, and SAP offer powerful but often complex and costly platforms. At the low end, small businesses continue to rely on spreadsheets, which are flexible but notoriously prone to errors and version control issues. This creates a significant "mid-market gap"—a vast number of growing nonprofits, educational institutions, and small-to-medium businesses that have outgrown Excel but are not ready for an enterprise-level overhaul.

Martus Solutions has strategically positioned itself to fill this gap. Its platform is designed for collaborative budgeting and real-time reporting with a focus on ease of use and rapid implementation, often in as little as three weeks. The company has carved out a strong niche within mission-focused organizations, earning accolades for its user-friendly interface and best-in-class customer support, as evidenced by its High Performer and Best Support badges in recent G2 industry reports.

However, reaching this fragmented mid-market at scale is a challenge. It's a battle fought not in massive enterprise deals but through thousands of smaller, targeted engagements. This is where a robust channel becomes a force multiplier. Burch's mandate will be to arm Martus's partners—which include VARs, Client Accounting Services (CAS) firms, and referral partners—with the tools and incentives needed to win these engagements consistently.

The Integration Imperative

At the core of Martus's value proposition is its ability to integrate with over 20 leading mid-market ERP and accounting systems, including Acumatica, Blackbaud Financial Edge NXT, Microsoft Dynamics 365 Business Central, NetSuite, QuickBooks, and Sage Intacct. This deep integration is the technical foundation for the company's promise to replace manual data exports with a single source of financial truth.

This strategy aligns perfectly with broader market trends. Today's CFOs and finance leaders demand a connected ecosystem where data flows freely from the system of record (the ERP) to the system of analysis (the FP&A tool). This automation reduces cycle times, eliminates reconciliation headaches, and frees up finance teams to focus on strategic analysis rather than data wrangling. Burch's hiring is a clear signal that Martus intends to deepen its alignment with these ERP ecosystems.

"The accounting and ERP ecosystem continues to evolve, and Martus is well positioned to be a linchpin in the modern financial technology stack," Burch commented on his new role. His deep connections within the Sage Intacct community, for example, will be invaluable as Martus seeks to strengthen its position as a preferred FP&A solution for partners and customers within that ecosystem and others.

A Multi-Pronged Ecosystem Strategy

Burch's appointment is part of a broader expansion of Martus's partnership strategy. While Burch focuses on scaling the channel sales program, Senior Director of Partnerships Chris Grady will deepen his focus on strategic technology alliances and ecosystem alignment. This dual approach ensures that Martus is not only building a sales channel but also strengthening the technical underpinnings of its integrations and exploring new collaborations with complementary technology partners.

For Martus's partners, the company promises this expanded strategy will translate into tangible benefits: increased enablement resources, clearer sales alignment, and a more structured program. For customers, the ultimate goal is a more seamless experience from implementation to long-term use, backed by a strong, well-supported advisory network.

As Martus Solutions invests in top-tier talent like Peyton Burch, it sends a clear message to the market. The company is not just content with its current success; it is making a strategic, calculated push to become the definitive FP&A platform for the integrated mid-market, with a world-class channel leading the charge.