Make Time Wellness Expands Its Mission for Women's Brain Health

LOS ANGELES, CA – March 09, 2026 – Make Time Wellness, the women's health company founded by advocate and entrepreneur Emma Heming Willis, has significantly expanded its product line, unveiling three new supplements aimed at critical stages of a woman's life. The new products, debuted at the influential Natural Products Expo West in Anaheim, target menopause-related cognitive changes, cellular energy, and daily nutrition, reinforcing the brand's focused mission to address the underserved market of women's brain health.

The launch comes as the brand's hero product, a daily drink mix, was recognized as a NEXTY Award finalist, signaling strong industry reception. The new supplements—Make time for Menopause & Brain Health, Make time for NAD+ & Rhodiola, and convenient stick packs of its original Make time for Brain, Body, & Beauty formula—are slated for a nationwide release in April. This expansion reflects a strategic move to capitalize on a growing consumer consciousness that links cognitive function to overall well-being and longevity.

A Movement Born from Personal Experience

At the heart of Make Time Wellness is the deeply personal story of its founder, Emma Heming Willis. The brand was born not in a boardroom, but from her frustrating encounters with the healthcare system while seeking answers for her own "mommy brain" and persistent brain fog. Her experience of being dismissed by doctors resonated with countless women facing similar struggles, revealing a significant gap in both product innovation and public discourse.

"Brain health is personal for me," Heming Willis stated in the press release. "Doctors dismissed my brain fog, and I had to fight to get answers. That experience, combined with watching so many women around me go through the same thing, is exactly why Make Time Wellness exists."

Her advocacy for brain health has only intensified in recent years. Following her husband, actor Bruce Willis's, diagnosis with frontotemporal dementia (FTD), she has become a prominent voice for caregivers and families navigating neurodegenerative diseases. Her 2025 bestselling book, The Unexpected Journey, chronicles the path of caregiving, and she has partnered with organizations like the Association for Frontotemporal Degeneration to raise awareness. This public journey has transformed her from an entrepreneur into a leading advocate, lending authenticity and a powerful sense of purpose to the brand's mission to empower women to prioritize their own cognitive health.

Tapping into a Booming and Urgent Market

The launch is strategically timed to meet a surging demand. The global brain health supplements market is on a steep upward trajectory, projected to reach an estimated $23.52 billion by 2030. This growth is driven by a paradigm shift in consumer behavior, as more people, particularly women, seek proactive, science-backed solutions that address the root causes of cognitive decline rather than just managing symptoms.

The urgency is underscored by stark statistics from the Alzheimer's Association, which report that one in five women will develop Alzheimer's disease by the age of 65, a rate significantly higher than that for men. Make Time Wellness positions itself directly at this intersection of a mounting public health need and a market hungry for targeted solutions. The company's expansion into major retailers like Ulta.com and The Vitamin Shoppe, alongside its strong presence on Amazon and its direct-to-consumer site, demonstrates a robust strategy to make its products accessible to a wide audience of women actively seeking to invest in their long-term health.

The new product line directly addresses specific concerns:
* Make time for Menopause & Brain Health ($39.99): A daily gummy designed to support cognitive clarity through perimenopause and beyond.
* Make time for NAD+ & Rhodiola ($39.99): A zero-sugar gummy aimed at boosting cellular energy and supporting healthy aging.
* Make time for Brain, Body, & Beauty 14-day Stick Packs ($29.99): A travel-friendly version of their award-winning daily drink mix.

Decoding the Science in Each Serving

Make Time Wellness emphasizes its commitment to "science-backed" formulations, a crucial differentiator in the crowded supplement aisle. An examination of the key ingredients in the new products reveals a reliance on both well-studied compounds and traditional botanicals.

A cornerstone ingredient in two of the products is Cognizin® Citicoline, a patented form of a naturally occurring brain nutrient. The brand claims it supports focus, memory, and cognitive function. Independent research supports some of these claims, with studies on Cognizin® suggesting it can improve attention and accuracy in healthy women and may enhance memory performance in older adults with age-associated memory impairment. It is believed to work by increasing energy production in the brain's frontal lobe. While promising, it is worth noting that broader clinical guidelines have not yet universally recommended citicoline for cognitive enhancement, citing a need for larger, more definitive trials.

The Make time for NAD+ & Rhodiola gummies feature two key components for energy and aging. NAD+ (Nicotinamide Adenine Dinucleotide) is a vital coenzyme essential for cellular energy production. As NAD+ levels naturally decline with age, supplementation is theorized to support mitochondrial function and healthy aging. While animal studies have shown promising results in reversing some signs of aging, large-scale human trials are still establishing optimal dosing and long-term effects. This is paired with Rhodiola, a well-known adaptogenic herb. Research indicates Rhodiola can help the body adapt to stress, reduce fatigue, and sharpen mental performance, making it a popular ingredient for combating burnout.

For its menopause formula, the brand combines Cognizin® with Black Cohosh and Wild Yam extracts. Black Cohosh is a traditional remedy for menopausal symptoms, though scientific findings on its efficacy have been mixed. Some meta-analyses suggest it can reduce hot flashes and improve mood, while others find no significant difference from a placebo. The Spanish Menopause Society, however, has endorsed a specific extract for reducing vasomotor symptoms. Evidence for Wild Yam is considerably weaker, as the human body cannot convert its active compound, diosgenin, into progesterone, a common misconception. The company’s claim of using third-party testing for its products is a critical step for consumer trust, as the FDA does not approve dietary supplements before they go to market, placing the responsibility for safety and quality squarely on the manufacturer.

A Commitment Beyond Commerce

Beyond its product line, Make Time Wellness positions itself as a movement dedicated to education, advocacy, and giving back. A core component of this mission is the company's pledge to donate 5% of all proceeds to Hilarity for Charity (HFC), a non-profit organization founded to support families impacted by Alzheimer's disease and promote brain health awareness.

This partnership provides a tangible link between a consumer's purchase and a broader social cause, reinforcing the brand's identity. By supporting HFC's work in caregiver support and brain health education, Make Time Wellness extends its mission from the individual user to the wider community affected by cognitive decline. This commitment to social impact, combined with a founder-led narrative and a focus on an underserved health category, creates a powerful brand story that resonates deeply with its target demographic of women seeking to take control of their health and make time for themselves.