Lowe's Builds Future with Inter Miami in Record-Breaking MLS Deal

MIAMI, FL – January 16, 2026 – Riding the momentum of its 2025 MLS Cup championship, Inter Miami CF has secured a monumental, multi-faceted partnership with Lowe's, elevating the home improvement leader to a Main Partner of the club. The expanded agreement, which builds on an initial collaboration from April 2024, is not merely a sponsorship renewal but a foundational alliance that intertwines Lowe's with every facet of the club’s ambitious future, from its player development pipeline to the very construction of its new world-class stadium.

Under the terms of the new deal, Lowe's becomes the Official Jersey Sleeve Partner for the First Team, the MLS Next Pro team, and the club's Academy teams. Additionally, the company is now a Founding Partner of Miami Freedom Park, the sprawling 131-acre sports and entertainment district set to become the club's permanent home. The move signals a major strategic investment by Lowe's into the booming American soccer market, aligning its brand with one of the most visible and successful teams in global football.

A Landmark Deal in MLS History

This expanded partnership represents the richest and longest-running jersey sleeve sponsorship agreement in the history of Major League Soccer, although specific financial terms were not disclosed. The deal underscores the dramatic shift in commercial valuations across the league, a trend supercharged by the arrival of global icon Lionel Messi to Inter Miami in July 2023. Prior to Messi, typical MLS sleeve sponsorships hovered in the $1 million to $2 million per season range. This agreement shatters that ceiling, reflecting Inter Miami’s new status as a global powerhouse.

The deal places Lowe's in the highest echelon of Inter Miami's corporate partners, alongside front-of-kit sponsor Royal Caribbean—whose own eight-figure annual agreement was considered the most lucrative in MLS history in 2024—and training facility partner Florida Blue. The previous sleeve sponsor, Swiss freight forwarder Fracht Group, had itself secured a record-breaking deal in 2023, a testament to the club's commercial appeal even before Messi's transfer. This new partnership with Lowe's further solidifies the club's financial might, which has seen its valuation soar to an estimated $1.2 billion, making it the second most valuable team in the league on the back of a reported $180 million in revenue for the 2023-24 season.

"As we enter a new chapter in our Club's history, coming off our 2025 MLS Cup championship and preparing to open our new stadium at Miami Freedom Park, we are proud to deepen our partnership with Lowe's," said Xavier Asensi, Inter Miami CF President of Business Operations. "Our renewed collaboration reflects the strength of our relationship and a shared vision for building lasting impact – on the pitch, in our world-class stadium, and throughout the South Florida community."

Building a Brand Beyond the Hardware Aisle

For Lowe's, the partnership is a calculated strategic play to engage a diverse and rapidly growing demographic. The company has made a concerted effort to immerse its brand within the soccer ecosystem, a move designed to build credibility with a passionate fanbase, particularly among Hispanic and Latin American communities, in the lead-up to the 2026 FIFA World Cup in North America. This strategy contrasts with that of its primary competitor, The Home Depot, which holds broader, league-wide sponsorships with MLS and FIFA.

Lowe's targeted approach focuses on aligning with the sport's biggest star and his ascendant club. The initial 2024 partnership was part of a soccer "hat trick" that included a personal endorsement deal with Lionel Messi—making him the first soccer player on the Lowe's "Home Team" of athlete ambassadors—and a sponsorship of the CONMEBOL Copa América 2024 USA tournament. This latest expansion deepens that commitment significantly.

"Our expanded work with Inter Miami CF is a reflection of our commitment to the sport of soccer and creating connection points with fans of all ages who both love the sport and love our brand," said Jen Wilson, Lowe's chief marketing officer and senior vice president. "Lowe's recognizes the national footprint and vision of what Inter Miami CF is building and we want our brand at the center of that vision."

Constructing a Legacy at Miami Freedom Park

Perhaps the most tangible aspect of the partnership is Lowe's role as a Founding Partner of Miami Freedom Park. The company will actively support the massive construction project, serving as a key home improvement resource for select needs across the 131-acre development. This integrates the Lowe's brand directly into the physical creation of the club's future, moving beyond simple logo placement to a hands-on role in building the legacy.

Miami Freedom Park is set to be a year-round destination, anchored by a new 25,000-seat stadium and featuring over 1 million square feet of retail and entertainment space, hotels, and the 58-acre Jorge Mas Canosa Park. The project, which began construction in 2023, will open in phases beginning in 2026. The club's historic home opener at the new stadium is already circled on the calendar for April 4, 2026.

By contributing to the construction of the stadium, plazas, and green spaces, Lowe's connects its core mission of home and community improvement to the creation of a new landmark for South Florida. Executives from both organizations recently gathered at the construction site to celebrate the partnership, underscoring the active progress and shared excitement for the venue's completion.

Cultivating the Next Generation

The partnership also extends deep into the community and youth development. The Lowe's logo will now adorn the sleeves of every player in the Inter Miami system, from the Academy's youngest talents to the MLS NEXT Pro team and the Messi-led First Team, visually representing a complete player pathway.

Furthering this commitment, Lowe's will continue as the presenting partner of the Dreams Cup, one of the fastest-growing youth soccer tournaments in North America, featuring over 1,000 teams. This initiative aligns with Lowe's brand mission of uplifting the next generation and empowering dreams through hard work. The support for the tournament provides a direct connection to young athletes and their families, fostering goodwill and brand loyalty at the grassroots level of the sport.

The comprehensive nature of this alliance—spanning professional sports, infrastructure development, and youth initiatives—positions both Inter Miami CF and Lowe's for a new era of growth. As fans prepare to secure their seats for the inaugural season at Miami Freedom Park, the partnership stands as a blueprint for how a sports team and a corporate giant can collaborate to build not just a brand, but a community.