LOOPLUS Enters US Market, Challenging Business WiFi with Rollover Data

NEW YORK, NY – March 23, 2026 – A new player has entered the U.S. business connectivity market, aiming to dismantle a decades-old model that has long frustrated companies. Vision USA Corp. today launched "LOOPLUS," a mobile WiFi service built on the premise that business data should be a reusable asset, not a monthly expense that vanishes at the stroke of midnight on the last day of a billing cycle.

LOOPLUS arrives as a direct challenge to the status quo maintained by the nation's dominant carriers. By introducing features like data rollover, shared data pools, and a hardware-as-a-service model, the company, a subsidiary of Japanese telecom giant Vision Inc., is betting that businesses are ready for a structural shift in how they procure and manage mobile connectivity.

A New Model for a Modern Workforce

For years, the American business mobile landscape, a market valued in the hundreds of billions, has been structured around the needs of carriers rather than customers. Businesses have become accustomed to a rigid framework: signing multi-year contracts, purchasing and managing their own hardware, and paying for fixed monthly data allocations that expire whether they are used or not. Research indicates that while major carriers like Verizon, AT&T, and T-Mobile offer a variety of business plans, they are often built around per-device allowances and premium data caps that throttle speeds after a certain threshold, with unused gigabytes rarely carrying over.

This model is increasingly at odds with the reality of the modern workforce. Teams are no longer tethered to a single office; they are distributed across cities, client sites, and home offices. Project-based work creates unpredictable data demands, with surges in one month followed by lulls in the next. The traditional, one-size-fits-all carrier plan was never designed for this level of flexibility, leading to widespread inefficiencies and what many businesses consider wasted expenditure.

"When we started serving U.S. businesses through Global WiFi, we kept hearing the same frustration," said Satoru Shijo, President of Vision USA Corp. "Companies told us: 'We are paying for data we never use. We are buying devices that become obsolete in two years. We are locked into contracts that do not reflect how our teams actually work.'"

Turning Data from an Expense into an Asset

At the heart of the LOOPLUS offering are two core features designed to combat this waste: Smart Data Rollover and Shared Data Pooling. Smart Data Rollover automatically carries any unused data forward into subsequent months. Data paid for in January remains available in February and beyond, as long as the subscription is active. This simple but profound change transforms mobile data from a fleeting monthly commodity into an accumulating operational resource.

Complementing this is Shared Data Pooling, which allows an entire organization to draw from a single, centralized data allowance. Instead of assigning a fixed 20 GB to one employee and 50 GB to another—where one's surplus cannot help another's overage—the entire team shares one collective pool. Data flows to where it is needed most, maximizing utilization. For a national sales team, this means heavy travelers can consume more data in a given month while office-based colleagues consume less, with the company's total data pool balancing out the usage dynamically.

"LOOPLUS is our answer," Shijo stated. "We built it so that every gigabyte a company pays for actually works for them — not against them. The real problem with business connectivity in the United States is not speed. It is rigidity. LOOPLUS removes that rigidity."

The Technology Under the Hood: Cloud SIM and DaaS

This flexibility is enabled by two key technological choices. First, LOOPLUS devices utilize Cloud SIM technology to provide multi-carrier coverage. Rather than being locked into a single network, the device automatically connects to the strongest available signal from major U.S. carriers, including Verizon, AT&T, and T-Mobile. This not only enhances coverage and reliability across different geographic locations but also provides built-in redundancy without requiring multiple service contracts.

Second, the service is delivered through a Device-as-a-Service (DaaS) model. This eliminates the need for businesses to purchase, manage, or replace hardware. The mobile WiFi device is included in the subscription, and all maintenance, firmware updates, and lifecycle management are handled by Vision USA Corp. This approach directly addresses the significant operational and financial burdens on IT departments, which traditionally must manage procurement cycles, battery degradation, and device obsolescence. By shifting from a capital expenditure (CapEx) to a predictable operational expenditure (OpEx), businesses can simplify budgeting and free up IT resources to focus on core operations rather than hardware management.

Global Expertise Meets Local Frustration

While Vision USA Corp. is launching this service in the U.S., it is backed by the extensive global experience of its parent company, Vision Inc. (TSE: 9416). As the operator of "Global WiFi," Japan's largest mobile WiFi service, the company has a proven track record of managing connectivity for businesses and travelers across more than 160 countries. This international expertise provides a strong foundation of technical know-how and operational maturity for the U.S. launch.

This global footprint is also a direct benefit to LOOPLUS customers. The same device used for domestic connectivity works seamlessly for international travel on a pay-per-day basis, eliminating the need for employees to source local SIM cards, carry a second device, or file complex expense reports for roaming charges. This positions LOOPLUS as a potential single-vendor solution for companies with both domestic and international travel needs.

Market Entry and Availability

To further differentiate from incumbent carriers, LOOPLUS is offering flexible 3-, 6-, and 12-month contract options, moving away from the multi-year commitments that often deter smaller or project-based businesses. Plans start at $34 per month for a 20 GB plan on a 12-month contract, with options scaling up to 300 GB to support a wide range of use cases, from individual remote workers to entire project sites for industries like construction.

Vision USA Corp. is actively building a U.S. channel partner network, inviting distributors, value-added resellers (VARs), and managed service providers (MSPs) to offer LOOPLUS to their clients. This strategy aims to accelerate market penetration by leveraging established relationships that trusted IT providers have with businesses nationwide. To encourage adoption and prove its performance claims, the company is offering a free 7-day trial, allowing potential customers to test the real-world speeds and coverage in their specific operating environments before making a commitment.