Loop Taps Sendcloud to Overhaul European E-Commerce Returns

LONDON, UK – February 04, 2026 – Loop, a prominent commerce operations platform for Shopify brands, has announced a significant expansion of its European capabilities with the launch of Ship by Loop 2.0. The upgraded service features a deep integration with Sendcloud, Europe’s leading shipping platform, in a strategic move set to redefine the landscape of e-commerce returns for thousands of merchants and their customers across the UK and European Union.

This partnership equips Shopify brands using Loop with direct access to Sendcloud’s extensive network of over 100 carriers, promising greater flexibility, more competitive shipping rates, and a streamlined returns process managed entirely within a single platform. The move signals a major push by the North American-based Loop to solidify its presence in the complex and lucrative European market.

Streamlining a Complex Logistics Landscape

For many online merchants, managing international returns, particularly within Europe's diverse regulatory and logistical environment, has long been a significant operational headache. The complexity of coordinating with multiple carriers, navigating varying costs, and ensuring a smooth customer experience can drain resources and erode profits. Ship by Loop 2.0 aims to solve this problem by abstracting away the complexity.

By integrating Sendcloud’s powerful shipping infrastructure, Loop now allows merchants to "rate-shop" for return labels in real-time. This feature enables them to automatically select the most cost-effective option from a wide array of UK and EU carriers—including major players like Royal Mail and DPD—for every individual return. This functionality, combined with the ability to use pre-negotiated discounted rates or connect their own carrier accounts, can lead to substantial savings on reverse logistics, a critical cost center for e-commerce businesses.

"With Ship by Loop 2.0, we’re making global returns logistics even simpler for brands,” said John-David Klausner, GM International at Loop, in the official announcement. “Integrating Sendcloud directly into our platform means merchants can access top UK and EU carriers instantly, benefit from more competitive rates and deliver a frictionless experience that keeps customers coming back.” This unified workflow eliminates the need for merchants to juggle multiple systems, consolidating all return shipment management into Loop’s familiar interface.

The New Standard for Customer Convenience and Sustainability

The partnership extends beyond mere operational efficiency, introducing new features designed to meet the evolving expectations of modern consumers. The upgrade brings QR code returns to the forefront, allowing shoppers to initiate a return and receive a digital code that can be scanned at a drop-off point. This eliminates the need for a home printer, removing a common point of friction and reducing paper waste.

Furthermore, the integration introduces access to InPost’s popular network of 24/7 parcel lockers. This provides customers with a highly convenient, contact-free option to drop off returns at their leisure. From a logistics standpoint, locker networks are a key component of sustainable e-commerce. They consolidate parcels at a single point, allowing carriers to make fewer stops and optimize routes, which in turn reduces vehicle mileage and associated carbon emissions. In an industry grappling with the environmental impact of returns—where billions of items can end up in landfills—these forward-thinking features position brands to offer a greener, more responsible returns process.

This focus on the end-user experience is critical. Studies consistently show that a simple and convenient returns policy is a major factor in purchasing decisions and a powerful driver of customer loyalty. By making returns easier and more sustainable, Loop and Sendcloud are empowering merchants to turn a potential point of dissatisfaction into a positive brand interaction.

A Strategic Power Play in Europe's Crowded Market

This integration is more than a product update; it represents a calculated strategic maneuver by Loop. While already a dominant force in the Shopify ecosystem in North America, the company is now making a decisive play for a larger share of the European market. The partnership with Sendcloud, a Softbank-backed powerhouse trusted by over 35,000 brands, provides Loop with an immediate and formidable network, leapfrogging the years it would take to build such extensive carrier relationships independently.

The European e-commerce logistics market is fiercely competitive, with established players like Metapack offering comprehensive delivery management solutions. By combining its best-in-class returns and exchange management software with Sendcloud’s market-leading shipping network, Loop is creating a specialized, end-to-end solution for reverse logistics that is deeply integrated with the Shopify platform. This creates a compelling value proposition for the more than 5,000 brands already using Loop, many of which have aspirations for international growth.

"We’re excited to power Ship by Loop’s return shipping across Europe,” commented Rob van den Heuvel, CEO of Sendcloud. “By combining Loop’s returns platform with Sendcloud’s carrier network, we’re removing complexity for merchants and making returns easier and more convenient for shoppers.” This synergy allows each company to focus on its core strength while delivering a combined service that is greater than the sum of its parts.

Unifying Global Operations for Shopify Merchants

Ultimately, the launch of Ship by Loop 2.0 is about providing a truly global, unified solution for e-commerce brands. Merchants can now manage their robust North American returns operations alongside a newly fortified European strategy, all within the same system. This holistic view is invaluable for scaling businesses, enabling them to optimize reverse logistics, reduce operational overhead, and maintain a consistent customer experience across different regions.

Loop has already processed over 55 million returns and helped its merchants retain over $2 billion in revenue through features like its popular Instant Exchanges. By tackling the complexities of international shipping with the same focus on simplicity and efficiency, the company is reinforcing its central mission: to transform the entire post-purchase journey from a cost center into a revenue and loyalty driver. As cross-border commerce continues to grow, integrated solutions that simplify logistics while enhancing the customer experience will not just be a competitive advantage, but a fundamental requirement for success.