Long Cove Unveils Elite Old Mine Club on Transformed Industrial Site

MALAKOFF, TX – April 28, 2026 – Long Cove, the sprawling private lakefront community on Cedar Creek Lake, has announced a significant expansion of its luxury offerings with the debut of the Old Mine Club. This new, invitation-only private club is anchored by The Canary, an 18-hole championship golf course designed by renowned architect Beau Welling, with a projected opening for member play in 2027.

The development represents a bold new chapter for the community, located just an hour's drive from Dallas. It aims to create an ultra-exclusive destination that blends a rich historical landscape with modern luxury. The project, which has been in development for nearly five years, transforms a site of former abandoned coal mines and a railroad into what developers hope will be a premier golf experience in Texas.

"Beau Welling Design and our team have been working on The Canary for nearly five years now, and we are excited to invite members to enjoy what will be an unrivaled golf experience," said Don McNamara, founder of Long Cove. "We are thrilled to be collaborating with Beau and his team in transforming the former site of abandoned coal mines and a railroad into a striking lakefront golf course that will delight players and should be considered one of the best layouts in the state."

Redefining the Luxury Escape

The Old Mine Club is positioned not merely as an amenity but as the pinnacle of the Long Cove lifestyle, which is built on the pillars of family, legacy, and a deep connection to the natural environment. Membership is exclusive to Long Cove homeowners and is extended by invitation only, a model designed to cultivate a close-knit community and maintain a high standard of privacy and service. This strategy moves beyond traditional club membership sales, directly tying the prestige of the club to property ownership within the 1,200-acre development.

Since its inception, Long Cove has solidified its position in the Texas luxury market, generating over $650 million in real estate sales across more than 230 homes. It has successfully attracted affluent families from the Dallas-Fort Worth Metroplex seeking a sophisticated yet relaxed escape from city life. The addition of a championship-caliber golf course and an exclusive club is a calculated move to deepen this appeal and elevate the community's status. It taps into a growing demand among high-net-worth individuals for curated, private recreational experiences that offer more than just access, but a genuine sense of belonging.

The Cedar Creek Lake area itself provides a fertile ground for such a venture. As one of the closest major lakes to Dallas, it has become a hotbed for second-home buyers and those seeking waterfront living. While the broader market may have ample supply, the demand for high-end, amenity-rich properties remains strong, creating a competitive niche that the Old Mine Club is poised to dominate.

From Industrial Past to Pristine Greens

Perhaps the most compelling narrative of the Old Mine Club is the ambitious transformation of its physical landscape. The Canary golf course is ingeniously routed through land that once housed lignite coal mining operations and a railroad line. This practice of brownfield redevelopment—repurposing former industrial sites—presents significant environmental and engineering challenges, but also offers the chance to create a truly unique setting.

The course's name, "The Canary," is a direct and poignant nod to this history, referencing the canaries once used in coal mines to detect toxic gases. Rather than erasing the past, the design embraces it. Beau Welling Design has masterfully incorporated remnants of the industrial era into a dramatic and strategic golf experience. The course, stretching over 7,400 yards, will feature significant elevation changes and bold contouring shaped by the land's former use.

Key features include two striking island par-four holes, the 11th and 18th, which are built upon former lignite coal tailings piles and will be connected to the mainland by 180-foot bridges. Other holes play into mounding created by lake dredging that followed the mining activity. The layout also includes a rare dual-green ninth hole and a sequence of holes (14-16) routed around a channel carved out by past excavation. This integration of history and topography promises a golf course that is not only challenging but also rich in character and visual drama, turning a post-industrial scar into a verdant, recreational jewel.

Crafting a Timeless Brand for a New Era

To introduce such a unique and exclusive project to the market, Long Cove enlisted its Agency of Record, Tegan Digital, a Dallas-based marketing and advertising firm. The agency was tasked with creating a complete brand identity, marketing strategy, and digital presence that could convey the club's prestige and legacy from its very inception.

The core challenge was to build a brand that felt both established and aspirational. Tegan Digital developed a comprehensive brand system for the Old Mine Club, encompassing a visual identity with a defined color palette, typography, and textures, along with clear guidelines for photography and messaging. This foundational work ensures a consistent and sophisticated narrative across all touchpoints, from initial online discovery to the physical membership materials. The firm also created essential collateral, including enrollment documents and rate cards, to support the carefully managed membership growth.

A dedicated website now serves as the central hub for storytelling, allowing prospective members to explore the vision for the Old Mine Club, follow its development progress, and express interest. This digital-first approach is crucial for building early awareness and engaging a discerning audience long before the first tee shot is struck in 2027.

"Our goal was to work with Long Cove to create a brand that feels timeless from day one," said John Herrington, a partner at Tegan Digital. "Old Mine Club is built for future generations, so every element reflects legacy while building excitement for what's ahead. From logo to website, it's about creating a story people want to be part of for years to come. It was an honor to help bring it to life." Through this meticulous branding, the story of the Old Mine Club is being carefully written, promising a future as rich and compelling as the land's reclaimed past.