Loews Hotels Taps Veteran Kristie Goshow as CCO to Spearhead Growth Strategy

NEW YORK, NY – January 07, 2026 – In a significant move signaling a commitment to aggressive growth and market innovation, Loews Hotels & Co today announced the appointment of decorated commercial leader Kristie Goshow as its new Chief Commercial Officer. The UK native, a veteran with over two decades of global hospitality experience, will now helm the company's entire commercial strategy, from sales and revenue management to brand and digital marketing.

Goshow steps into the role at a pivotal moment for the New York-based hotelier. She is tasked with driving top-line revenue, enhancing customer engagement, and boosting direct bookings across Loews' 27-property portfolio. Her appointment is seen by industry analysts as a strategic move to harness the company's recent expansion and capitalize on a surging luxury travel market.

"Goshow is a dynamic and highly respected commercial leader with a proven track record of driving growth through innovation, strategic thinking, and customer-centric leadership," said Alex Tisch, President and Chief Executive Officer of Loews Hotels & Co. "Her depth of experience across sales, marketing, distribution, and revenue strategy, combined with her global perspective, makes her an exceptional addition to our executive team as we continue to build the future of Loews Hotels."

A Strategic Play in a Booming Market

Goshow's appointment comes as the luxury hospitality sector is experiencing robust growth. The global market, valued at over $166 billion in 2025, is projected to exceed $218 billion by 2029, fueled by a consumer appetite for exclusive, personalized travel experiences. Loews Hotels & Co is well-positioned to capture a larger share of this market, having recently undertaken a significant expansion.

In early 2025, the company debuted three new hotels at Universal Orlando Resort—Universal Stella Nova Resort, Universal Terra Luna Resort, and the landmark Universal Helios Grand Hotel. This expansion brought its joint-venture portfolio with Universal to 11 hotels and a staggering 11,000 guest rooms. The 500-room Helios Grand Hotel, in particular, is a crown jewel, offering guests direct access to the new Universal Epic Universe theme park. Simultaneously, the company has expanded its footprint in Texas, opening the 888-room Loews Arlington in 2024 and planning another 500-key luxury property for the city. These investments underscore a clear strategy of growth, and Goshow's hiring provides the commercial leadership necessary to ensure these new assets achieve their full revenue potential.

Her responsibilities are extensive, encompassing Sales, Hotel Marketing, Revenue Management, Meetings & Events, Brand, Communications, e-Commerce & Distribution, Digital Marketing, and the Customer Engagement Center. This integrated oversight is crucial for executing a cohesive commercial strategy that aligns every customer-facing department toward common goals.

The Goshow Playbook: A Global Veteran Takes the Helm

Kristie Goshow brings a formidable resume to Loews. Most recently, she served as Chief Commercial Officer at Peregrine Hospitality Group (formerly KSL Resorts). Before that, as Chief Marketing Officer for Preferred Hotels & Resorts, she directed global marketing and loyalty programs for a vast portfolio of over 700 independent hotels across more than 80 countries. Her leadership there was marked by a forward-thinking approach to brand strategy in a complex, diverse network.

Her career is a tour of top-tier hospitality and travel brands. She spent nine years in Dubai with the ultra-luxury Jumeirah Hotels & Resorts, leading distribution and business innovation. Her experience also includes senior leadership roles at Viceroy Hotel Group, travel technology giant Sabre, and Virgin Atlantic. This diverse background, spanning hotel operations, marketing, distribution technology, and even aviation, gives her a uniquely holistic view of the entire travel ecosystem.

In her own words, Goshow is energized by the company's culture and potential. "I'm thrilled to join a remarkably talented team, guided by a culture grounded in the very best of family values," said Goshow. "The thoughtfully unscripted nature of the Loews approach to product and service creates fertile ground for fresh thinking, meaningful innovation, and a distinctive agility, one that allows the business to evolve seamlessly alongside changing consumer expectations."

Reimagining the Guest Journey Through Innovation

Goshow's expertise is expected to be a catalyst for modernizing the Loews guest journey. The hospitality industry is rapidly evolving, with a heavy emphasis on digital transformation. Key trends that fall squarely within her new purview include leveraging artificial intelligence for hyper-personalization, optimizing omnichannel distribution to drive profitable direct bookings, and using compelling storytelling to build brand equity. With an estimated 50% of search traffic expected to flow through AI engines by the end of 2026, her leadership in digital marketing and e-commerce will be critical.

Her challenge will be to translate these trends into tangible results, enhancing the "thoughtfully unscripted" service Loews is known for. This means using technology not to replace human connection, but to empower staff to deliver more personalized and seamless experiences. This approach will be particularly vital in maximizing the synergy with Universal Orlando, where the guest journey is an integrated experience spanning theme parks, entertainment, and lodging. By refining digital touchpoints and loyalty initiatives, Goshow is positioned to strengthen customer relationships and capture a greater share of guest spending.

A Trailblazer for Leadership in Hospitality

Beyond her commercial acumen, Kristie Goshow is a prominent and influential figure in the wider hospitality industry. Her career is decorated with numerous accolades, including being named one of Skift's Women Shaping Travel's Future (2024–25), receiving the Amaze Insights Vision & Leadership Award (2024), and being recognized by Hotel Management as one of the Most Influential Women in Hospitality (2022).

Her influence extends to her active participation in shaping the industry's future. She has served as a Trustee for the American Hotel & Lodging Association (AHLA) Foundation and held board positions with the HSMAI Foundation and Americas Advisory Board. This deep engagement demonstrates a commitment not just to corporate success, but to advancing the hospitality profession as a whole. Her appointment to a C-suite role at a major brand like Loews is a significant milestone, highlighting a growing trend of recognizing and elevating female leaders to the highest echelons of the industry.

As Kristie Goshow steps into her new role, she carries the weight of high expectations. She is tasked with navigating a complex digital landscape and fierce competition while capitalizing on Loews' significant investments in growth, all in pursuit of elevating the brand and its financial performance to new heights.