Lifetime of Service: Industry Leader Honored for Dedication to Income Protection

November 10, 2025 – Ben Nordman, a leading figure in the individual disability insurance (IDI) industry, has been awarded the prestigious Lifetime Achievement Award by the International DI Society. The recognition acknowledges Nordman’s three decades of dedication to protecting individuals and families from the financial risks of disability, and his commitment to ethical practices and industry leadership.

Nordman, Managing Partner of NorthCentral DI, a national brokerage specializing in income protection, has built a reputation as a trusted advisor to financial professionals across the country. The award underscores not just his long tenure, but his consistent advocacy for robust and accessible disability coverage in a market experiencing steady growth.

“It’s a well-deserved honor,” said an industry veteran who has known Nordman for many years. “He's always put the client first, and his knowledge of the IDI landscape is unparalleled.”

A Growing Market Driven by Changing Needs

The recognition comes at a time of increasing awareness surrounding the importance of disability insurance. The global IDI market was valued at approximately $3.5 billion in 2023 and is projected to reach $8.88 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.9%. Several factors are fueling this expansion.

“We're seeing a perfect storm of factors driving demand,” explains a financial planner specializing in risk management. “Aging populations, the rise of chronic illnesses, and the increasing number of self-employed individuals all contribute to a greater need for income protection.”

The gig economy, in particular, is playing a significant role. With more people opting for freelance or contract work, access to employer-sponsored benefits, including disability coverage, is often limited. This has led to increased demand for individual policies tailored to the unique needs of this growing segment.

Another key trend is the growing focus on financial wellness and the recognition that disability is a major financial risk that many people overlook. “People are starting to realize that disability isn't just a health issue – it's a financial one,” says an insurance analyst. “A serious illness or injury can quickly deplete savings and jeopardize financial security.”

A Career Built on Expertise and Service

Nordman’s journey in the IDI industry began over 30 years ago, and his career has spanned various roles, from financial advisor to underwriting and sales leadership. He’s held positions at major insurance companies like Principal Financial Group and Connecticut Mutual, honing his expertise in all aspects of the IDI market.

In 2004, Nordman co-founded NorthCentral DI with a vision of providing financial professionals with specialized expertise and exceptional service in the IDI space. The agency has quickly become known for its in-depth knowledge, case management skills, and commitment to client satisfaction.

“What sets Ben apart is his dedication to ongoing education and his ability to stay ahead of the curve,” said a colleague. “He’s always willing to share his knowledge and mentor others in the industry.”

NorthCentral DI’s approach focuses on understanding the unique needs of each client and providing customized solutions tailored to their specific circumstances. The agency represents multiple carriers, offering a wide range of policy options and ensuring that clients receive the best possible coverage at a competitive price.

Navigating the Complexities of Disability Insurance

Disability insurance can be a complex product, with numerous policy provisions, underwriting guidelines, and claim processes. Nordman has long been an advocate for transparency and clarity in the industry, emphasizing the importance of educating clients about their coverage options and ensuring that they understand the terms and conditions of their policies.

“It's not enough to just sell a policy,” explains an industry observer. “You have to provide ongoing support and guidance to help clients navigate the complexities of disability insurance and ensure that they receive the benefits they deserve in the event of a claim.”

Underwriting standards have become increasingly stringent in recent years, particularly for high-limit policies. This has made it more challenging for some individuals to obtain coverage, but it has also highlighted the importance of working with an experienced broker who understands the underwriting process and can navigate the challenges effectively.

“Ben has a knack for finding creative solutions to complex underwriting cases,” said a financial planner. “He's able to leverage his relationships with carriers and his deep understanding of the underwriting guidelines to secure coverage for clients who might otherwise be denied.”

Looking Ahead: A Continued Commitment to Income Protection

As the IDI market continues to evolve, Nordman remains committed to providing financial professionals with the expertise and support they need to help their clients protect their financial futures. He sees a growing need for innovative products and services that address the changing needs of individuals and families.

“The landscape is constantly shifting, and we have to adapt to stay ahead of the curve,” said Nordman. “We’re committed to investing in technology, expanding our expertise, and providing our clients with the best possible service.”

The Lifetime Achievement Award is a testament to Nordman’s dedication, expertise, and commitment to the IDI industry. It’s a recognition of a career spent helping individuals and families secure their financial futures, and a celebration of a leader who has made a lasting impact on the industry. As the market continues to grow and evolve, Nordman’s commitment to income protection remains unwavering. The future of financial wellness is brighter with leaders like him championing its cause.