LG's Gallery TV: A New Canvas for the Home Challenges Samsung's Frame

LAS VEGAS, NV – January 02, 2026 – As the doors open at CES 2026, LG Electronics is making a bold statement about the future role of the television, moving it from a simple entertainment hub to a central piece of interior design. The company today unveiled its new LG Gallery TV, a direct and ambitious entry into the burgeoning lifestyle TV market, aiming to transform living room walls into dynamic, personalized art canvases.

Designed for what the company calls the 'interior-conscious consumer,' the Gallery TV is more than just a screen; it's an aesthetic statement. This launch signifies a strategic push by LG to compete in a category long dominated by Samsung's The Frame, signaling that the battle for the most beautiful and intelligent screen in the home is heating up.

The Art of Technology

At its core, the LG Gallery TV is a premium television engineered for both cinematic viewing and artistic display. Available in 55 and 65-inch models, the device leverages LG's powerful MiniLED technology to deliver stunning 4K visuals. This is powered by the company's α (Alpha) 7 AI Processor, which also enables immersive AI Sound Pro, creating a virtual 9.1.2 channel audio experience.

However, its entertainment prowess is matched by features specifically designed to make it an convincing art piece. The TV boasts a slim, flush-mount design that allows it to sit flat against the wall, mimicking a framed painting. This effect is enhanced by a selection of customizable magnetic frames that can be swapped to match a room's decor. One frame type is included, with others sold separately to allow for further personalization.

The true innovation lies in its specialized screen and 'Gallery Mode.' Developed in consultation with museum curators, this mode optimizes color and brightness to faithfully reproduce the visual texture of original masterpieces. A key component is a specialized screen layer that significantly reduces glare and minimizes reflections, ensuring that displayed artwork looks like a physical canvas rather than a glowing screen. The TV also intelligently adjusts its picture quality in response to changing ambient light, maintaining clarity and an authentic appearance throughout the day.

A New Challenger Enters the Frame

LG's Gallery TV does not enter the market in a vacuum. It steps directly into the ring with Samsung's The Frame, the product that pioneered and has since defined the art TV category. While Samsung has enjoyed years as the de facto choice for design-focused buyers, LG is mounting a formidable challenge with a competitive feature set and content strategy.

Where Samsung's The Frame utilizes QLED technology and a highly praised matte display, LG counters with its bright and vibrant MiniLED panel. The true battleground, however, may be the content. Samsung's Art Store offers access to over 2,500 works for a subscription of around $5.99 per month. LG is debuting its LG Gallery+ service with an even larger library of over 4,500 monthly-refreshed works, at a slightly lower anticipated price point of around $5 per month.

The market is also seeing other entrants, such as the Hisense CanvasTV, which takes a different approach by including a large library of art for free, appealing to consumers wary of recurring subscriptions. The growing competition indicates a maturing market where consumers are no longer just buying a screen, but an integrated home aesthetic solution.

More Than a Screen: LG's Pivot to Services and Personalization

The Gallery TV experience is inextricably linked to the LG Gallery+ service, which represents the company's broader strategic shift from a hardware manufacturer to a comprehensive solutions provider. The service transforms the TV into a versatile interior platform, offering a two-tiered approach.

A free 'light version' will be available on all 2025 LG TVs, offering a curated selection of about 100 images. The full subscription, however, unlocks the platform's true potential. The library is impressively diverse, featuring not only fine art from world-renowned institutions like the National Gallery, London—including masterpieces like Vincent van Gogh's "A Wheatfield, with Cypresses"—but also content from modern media. Partnerships with companies like Ubisoft will bring dynamic visuals from popular game franchises such as "Assassin's Creed Shadows" and "Rainbow Six Siege" to the screen.

Perhaps the most forward-thinking feature is the integration of generative AI. Subscribers will receive monthly credits to create their own custom images using Google Gemini, simply by typing a description of the art they wish to see. This deep level of personalization, along with the ability to display personal photo libraries and pair visuals with background music, allows users to curate not just an image, but a complete ambiance. One noted limitation, however, is that the subscription is reportedly tied to a single TV rather than a user account, requiring separate subscriptions for households with multiple LG art TVs.

Curating the Smart Home Aesthetic

This launch is a calculated move to capture a growing consumer segment that prioritizes personalization and design integration. The 'TV as decor' trend reflects a desire for technology that complements, rather than clashes with, a carefully curated living space. LG's Gallery TV is designed to be the centerpiece of this new, aesthetically-minded smart home.

The product fits neatly into LG's wider vision for an intelligently connected home powered by its ThinQ platform and what it calls "Affectionate Intelligence." It's a vision where devices don't just perform tasks, but anticipate needs and enhance the quality of life and the surrounding environment.

"We will continue to lead the market by expanding our lifestyle TV lineup, transforming the screen into a companion that fluidly adapts to our customers' preferences," stated Park Hyoung-sei, president of the LG Media Entertainment Solution Company, in the official announcement. "Our goal is to enrich customers' lives by providing the freedom to design every aspect of their personal space."

As CES 2026 showcases the industry's latest advancements in RGB display technology, ever-larger screens, and ubiquitous AI, LG's Gallery TV stands out by packaging these innovations into a product that is as much about personal expression and interior design as it is about technological prowess.