Structured Taps Software Veteran Stacey Epstein as CEO to Lead AI-Driven Growth

NEW YORK, NY – January 06, 2026 – Structured, a leader in AI-native partner marketing automation, has appointed enterprise software heavyweight Stacey Epstein as its new Chief Executive Officer. The move signals a new, aggressive growth chapter for the company, strategically timed with the impending Q1 launch of its next-generation AI-native platform and backed by fresh capital from majority owner Invictus Growth Partners. Epstein succeeds founder Daniel Nissan, who will transition to an advisory role.

The appointment is more than a leadership change; it represents a convergence of seasoned executive prowess with cutting-edge artificial intelligence, aimed at solidifying Structured's dominance in the complex world of enterprise partner ecosystems. The company, which already counts titans like IBM, Google, Zoom, and Dell among its clientele, is betting on Epstein’s formidable track record to scale its operations and cement its position as the market's technological vanguard.

A Veteran's Return to Channel Roots

For Stacey Epstein, the move to Structured is a homecoming of sorts. Her celebrated career in enterprise software began in channel marketing at Oracle, where she gained foundational expertise in the intricate dynamics of partner networks. This early experience provides a unique lens through which she views her new role, leading a company dedicated to solving the very challenges she first encountered decades ago.

“I started my career in channel marketing, and Structured represents a rare opportunity to apply decades of go-to-market leadership at enterprise scale,” Epstein stated. “With a strong foundation and global customers, we are focused on building lasting value with our partners and shaping what comes next for the market.”

Her journey since Oracle is a masterclass in scaling technology businesses. As Chief Marketing Officer at SuccessFactors, she was a key architect of the company’s explosive growth, helping it scale from $10 million in annual recurring revenue (ARR) through a successful IPO and its eventual $3.4 billion acquisition by SAP. She later joined the founding team at ServiceMax as CMO, driving six years of triple-digit growth that culminated in a $1 billion acquisition by GE. Her leadership journey also includes a tenure as CEO of Zinc, which was acquired by ServiceMax, and a pivotal role as CMO at Freshworks, where she guided the company through its $1 billion IPO in 2021. Most recently, she served as CMO at Veeva.

This history of navigating high-stakes growth, public offerings, and major acquisitions makes her an ideal choice to steer Structured through its next phase of expansion. Her deep connection to Invictus Growth Partners, where she also serves as an Operating Advisor, suggests a strong alignment on vision and strategy from day one.

The Dawn of the AI-Native Platform

The leadership transition coincides with the most significant product evolution in the company's history. Building on its rebranding from StructuredWeb in September 2025, the company is set to launch a new platform in Q1 that it describes as truly "AI-native." This distinction is critical; rather than simply enhancing an existing product with AI features, the platform is built from the ground up for AI systems to read, query, and act upon, enabling a new level of automation and interoperability.

The platform combines generative AI for content creation with agentic AI—a system of over 20 specialized AI agents—that work in concert to execute complex marketing tasks. Key capabilities include:

• Agentic and Generative AI: To drive smarter campaign creation, execution, and optimization across partner tiers.
• Hyper-Personalized Engagement: To activate dynamic, localized content across industries and regions, with cultural intelligence and campaign localization in over 130 languages.
• Orchestration at Scale: To build and automate full-funnel campaigns across email, social media, webinars, and digital ads.
• Insight-Driven Growth: To transform real-time partner data into actionable intelligence that directly impacts business goals.

“The new native-AI platform we’re rolling out in Q1 is purpose-built for the future of the ecosystem,” said Epstein. “It will drive stronger ROI for our customers and unlock new value for every partner across the chain.”

This commitment to AI innovation is already validated by industry experts. In the Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025, Structured was named a Leader, receiving the highest possible scores in 11 criteria, including Artificial Intelligence, Innovation, and Customization. The report noted the company was a “best fit for well-resourced B2B enterprises” seeking a proven, purpose-built solution.

Fueling Growth with Strategic Capital

Powering this ambitious new chapter is a fresh injection of growth capital from Invictus Growth Partners, a growth equity firm with over $1 billion in assets under management. Invictus, the majority owner of Structured, is known for its hands-on approach and its proprietary AI-driven value-creation platform, DIANE (Deal Intelligence Assessment Neural Engine).

DIANE is not only used to source investments but is also deployed within portfolio companies to enhance go-to-market operations, with some reporting a 90% increase in direct sales efficiency. This deep expertise in applying machine learning for business growth provides Structured with more than just capital; it offers a strategic partnership aimed at amplifying its market impact.

“Structured’s customer value proposition is clear: eliminate complexity, drive performance, and empower partner marketers to win in an AI-first world,” said John DeLoche, Co-Founder and Managing Partner at Invictus Growth Partners. “We are grateful to Daniel Nissan for building an exceptional foundation and are excited to partner with Stacey and the team as they build on that momentum and take Structured, and the category, to the next level.”

The combination of Epstein’s proven leadership, a groundbreaking AI-native platform, and the strategic backing of an AI-savvy investor positions Structured to not only accelerate its own growth but also to redefine the standards for an entire industry grappling with the AI imperative.