Lemme Leads the Way: Kourtney Kardashian Barker’s Brand Named WWD Beauty Inc.’s Brand of the Year

NEW YORK, NY – November 19, 2025

Kourtney Kardashian Barker’s women’s health supplement brand, Lemme, has been named WWD Beauty Inc.’s Brand of the Year for 2025, marking a significant win for the rapidly growing wellness company. The award recognizes Lemme’s commitment to innovation, science-backed formulations, and a targeted approach to women's health needs. But beyond the celebrity association, what’s driving this success, and how is Lemme positioning itself in an increasingly crowded market?

The Rise of Celebrity Wellness Brands

The wellness industry has experienced a boom in recent years, fueled by increased consumer interest in preventative health and self-care. This has also coincided with a surge in celebrity-founded brands, leveraging star power and social media influence to reach a wider audience. Lemme is undoubtedly benefiting from this trend, with Kardashian Barker’s extensive reach playing a critical role in raising brand awareness and driving initial sales. However, sustaining success requires more than just a famous face.

“The celebrity wellness space is incredibly competitive,” says one industry analyst. “Consumers are savvy. They want products that deliver real results, not just a pretty face on the packaging. Brands need to demonstrate efficacy and build trust.”

Lemme's rapid growth, with reported revenue of over $61 million in the last six months, and consistent sell-outs of key products like its vaginal health gummy, Lemme Purr, suggest that the brand is resonating with consumers. But is this due to genuine product efficacy or simply effective marketing? The brand's success is inextricably linked to the founder's personal brand and social media following, which has undeniably amplified its reach.

Beyond Gummies: Innovation in Women’s Health Formats

While many supplement brands rely on traditional pill or capsule formats, Lemme has distinguished itself through its innovative approach to delivery systems. The company's product line extends beyond the popular gummies to include liposomal liquids and probiotic lollipops, aiming to enhance absorption and improve the consumer experience.

This emphasis on format innovation appears to be a key differentiator. “Consumers are looking for convenient and enjoyable ways to incorporate supplements into their daily routines,” explains a product development specialist. “Gummies and liquids are more appealing than traditional pills, particularly for younger demographics.”

Lemme’s Lemme GLP-1 Daily support capsules, in particular, have gained significant traction, capitalizing on the growing consumer interest in weight management and metabolic health. However, some experts note that the ingredients in these supplements often overlap with those found in more established, cost-effective alternatives. “While Lemme offers a convenient solution, consumers should carefully compare ingredients and pricing before making a purchase,” cautions a registered dietitian.

Filling a Gap in the Market? Addressing Underserved Women’s Health Needs

Lemme's focus on specific areas of women’s health, such as vaginal health, intimacy, and gut health, sets it apart from many mainstream supplement brands. For years, these areas have been largely overlooked or stigmatized, leaving women with limited options for addressing their unique needs.

“Historically, the supplement industry hasn’t prioritized women’s health concerns,” says a health equity advocate. “There’s been a lack of research and product development in areas like vaginal health and hormonal balance. Lemme is filling a crucial gap in the market by bringing these issues to the forefront.”

The brand's willingness to openly address topics that are often considered taboo has resonated with consumers. This has helped to foster a sense of community and empower women to take control of their health. However, the brand’s marketing approach hasn’t been without criticism. Some critics argue that the brand’s focus on “fixing” perceived problems can perpetuate unrealistic beauty standards and contribute to body image issues.

Ultimately, Lemme's success is a testament to the growing demand for innovative, science-backed wellness products that address the unique needs of women. As the brand continues to expand its product line and reach a wider audience, it will be interesting to see how it navigates the challenges and opportunities of a rapidly evolving market.