Leadinfo Acquires Visitor Queue in Transatlantic B2B Intel Push

CAPELLE AAN DEN IJSSEL, Netherlands – January 20, 2026 – In a significant move set to reshape the global B2B marketing technology landscape, European lead intelligence platform Leadinfo today announced its acquisition of Visitor Queue, a prominent Canada-based competitor. The deal, orchestrated under the umbrella of parent company team.blue, creates a transatlantic powerhouse dedicated to helping businesses identify and engage anonymous website visitors, merging Leadinfo's strong European foothold with Visitor Queue’s established North American customer base.

This strategic acquisition extends beyond simple geographic expansion. It represents a major consolidation in the rapidly evolving visitor intelligence sector, where businesses are increasingly seeking integrated, privacy-compliant solutions that deliver measurable returns. By uniting their forces, Leadinfo and Visitor Queue are poised to accelerate innovation and set new standards for how sales and marketing teams convert digital interest into tangible revenue.

A Strategic Consolidation in a Crowded Market

The marketing technology landscape is undergoing a significant transformation. Customers, fatigued by fragmented toolsets, are gravitating towards fewer, more powerful platforms that integrate seamlessly into their existing workflows. This acquisition is a direct response to that trend, combining two established providers into a single, formidable entity.

Leadinfo, which has been part of the team.blue group since 2022, has executed an aggressive growth strategy, marking this as its fifth strategic acquisition. This consistent M&A activity, including prior purchases of Futy and Leadcamp, has cemented its status as one of the fastest-growing SaaS companies in the Netherlands. The addition of Visitor Queue brings Leadinfo's total client count to over 9,000, creating a vast, international user base that spans Europe and North America.

"This acquisition supports our long-term ambition to build a truly global visitor intelligence platform," stated Quirijn Kleppe, CEO at Leadinfo. "Visitor Queue has built a strong reputation and customer base in North America. Our priority is a smooth transition to maintain customer support and product continuity." This focus on continuity is critical for retaining the trust of Visitor Queue’s customers, who have praised the platform for its user-friendly interface and cost-effectiveness.

Unlocking the 'Invisible Majority' with Enhanced Tech

At the core of both companies' value proposition is a solution to a persistent problem for B2B organizations: the vast majority of website visitors leave without ever filling out a form or identifying themselves. These platforms turn this "invisible majority" of anonymous traffic into actionable intelligence by identifying the companies visiting a website, providing sales and marketing teams with a steady stream of high-intent prospects.

"Most businesses still don't know which companies are actively researching them online," explained Nick Hollinger, CEO of Visitor Queue. "Visitor Queue has helped thousands of North American teams turn anonymous traffic into real pipeline. Joining forces with Leadinfo means our customers will benefit from expanded resources, faster innovation and deeper platform capabilities."

The merger is expected to create significant synergies in product development. With combined engineering resources and a larger dataset, the new entity aims to accelerate the development of its platform. This aligns with the overarching vision of parent company team.blue, which positions itself as a leading "AI-powered digital enabler." The implication is that artificial intelligence will likely play an increasingly important role in enhancing lead qualification, personalizing outreach, and predicting visitor intent, further refining the process of converting clicks into customers.

Privacy as a Competitive Edge on the Global Stage

Perhaps the most crucial strategic advantage of this acquisition is Leadinfo's deep expertise in data privacy. Operating from Europe, the company built its platform with a "privacy-first" approach, designed from the ground up to comply with stringent regulations like the GDPR. As data privacy concerns become more prominent worldwide, including in North America, this built-in compliance offers a significant competitive differentiator.

For businesses operating globally, the assurance of using a privacy-compliant tool is no longer a luxury but a necessity. The combined platform's ability to offer robust visitor identification while adhering to complex legal frameworks positions it as a responsible and future-proof choice for enterprises of all sizes. This focus on ethical data handling is a key selling point in a market still navigating the decline of third-party cookies and the rise of consumer privacy expectations.

Furthermore, the emphasis on seamless integration remains a cornerstone of the company's strategy. Leadinfo already connects with more than 70 CRM and marketing automation systems, including giants like Salesforce, HubSpot, and Pipedrive. This extensive integration capability ensures that the intelligence gathered is not siloed but flows directly into the systems that sales and marketing teams use every day, making it immediately actionable and proving its return on investment.

The team.blue Effect: Fueling Ambitious SaaS Growth

This acquisition cannot be viewed in isolation; it is a key move in the broader strategic playbook of team.blue. The European digital services giant, which serves over 3.3 million SMBs, is actively building a portfolio of best-in-class SaaS solutions to complement its core offerings in hosting, domains, and e-commerce. The growth of Leadinfo is a testament to this strategy's success.

Claudio Corbetta, Group CEO at team.blue, commented on the journey: "It has been very rewarding to see how Leadinfo has evolved since joining team.blue in 2022. That milestone marked the start of a clear growth strategy, and the team has since built strong momentum through focused execution and multiple acquisitions. Welcoming VisitorQueue is another important step in this journey, and I look forward to collaborating with their team as we continue to scale Leadinfo's offering beyond Europe."

By empowering Leadinfo to expand across the Atlantic, team.blue is not just growing a single brand but strengthening its entire ecosystem. The move provides a powerful lead generation tool that can be offered to its millions of business customers, fulfilling its vision to simplify online business success at every step. The combined strength of Leadinfo and Visitor Queue, backed by the resources and strategic vision of team.blue, creates a formidable player prepared to lead the next era of global B2B visitor intelligence.