LaserAway and BENEV Debut XTherma®, Redefining Skin Rejuvenation in the U.S.

MISSION VIEJO, CA – March 26, 2026 – The landscape of American aesthetic medicine is shifting with the announcement of a landmark partnership between BENEV® Company Inc., a prominent medical aesthetics distributor, and LaserAway®, the nation’s largest aesthetic dermatology chain. The two industry giants are joining forces to exclusively launch XTherma®, the first device in the United States to combine high-frequency radiofrequency (RF) with cryogen cooling for skin rejuvenation. This strategic alliance will introduce the groundbreaking, virtually painless treatment across LaserAway's extensive network of over 200 clinics nationwide.

The launch addresses a powerful and growing consumer movement. With non-invasive procedures dominating the market, this partnership signals a significant step toward making advanced, low-downtime aesthetic technology more accessible than ever before.

The Science of 'Fire and Ice' Treatment

At the heart of this launch is the XTherma® device, a system poised to disrupt the non-invasive treatment market. Manufactured by Tentech® and exclusively distributed in the U.S. by BENEV, XTherma® (FDA Registered #K232992, also known as 10THERMA) introduces a novel, synergistic approach to skin tightening and rejuvenation.

The device operates on a dual-modality system. It utilizes high-frequency monopolar RF energy to deliver controlled thermal energy deep into the dermal layers of the skin. This process creates a gentle heating effect that triggers the body's natural healing response, stimulating the production of new collagen and elastin—the essential proteins responsible for skin firmness and elasticity. The result is a gradual tightening of the skin and a reduction in the appearance of fine lines and wrinkles.

What sets XTherma® apart from a crowded field of energy-based devices is its integrated cryogen cooling system. While other devices may use contact cooling, XTherma® actively sprays a cooling gas onto the epidermis milliseconds before, during, and after each RF pulse. This "fire and ice" approach provides a significant advantage by protecting the skin's surface from heat, which dramatically reduces discomfort and minimizes the risk of side effects. This allows for the delivery of higher energy levels to deeper tissues more effectively and safely.

"The XTherma® device is a game-changer in aesthetic treatments," said Scott Heckmann, CEO of LaserAway®. "XTherma® utilizes high-frequency RF technology combined with cryogen cooling, offering a needleless, virtually pain-free and safe solution for skin rejuvenation."

Furthermore, the device incorporates a smart impedance-matching feature, which automatically measures the skin's resistance and adjusts energy output in real-time. "Its smart impedance-matching feature ensures precise energy delivery tailored to each patient's unique skin profile, resulting in more consistent and effective outcomes," Heckmann added. This personalization ensures optimal results while prioritizing patient safety.

A Strategic Power Play in Aesthetics

The partnership between BENEV® and LaserAway® represents more than just the launch of a new device; it's a calculated strategic move to capture a significant share of the burgeoning non-invasive aesthetics market. For BENEV®, a company founded in 2000 with a mission to innovate, this alliance provides an unparalleled distribution channel. By placing XTherma® in LaserAway's 200+ clinics, the device gains immediate, widespread national exposure.

"We are thrilled and honored to partner with LaserAway® to introduce the XTherma® device to their clinics across the country," stated Ethan Min, Chief Executive Officer at BENEV®. "This partnership reflects our shared commitment to innovation, quality, and delivering transformative results to patients. Together, we are setting a new benchmark in the medical aesthetics industry."

For LaserAway®, which has built its brand on offering the latest and most effective treatments, the addition of XTherma® reinforces its position as an industry leader. The clinic chain, known for its rigorous medical review process before adopting new technologies, has identified XTherma® as a key addition to its portfolio. The device's promise of high efficacy with minimal downtime aligns perfectly with the brand's commitment to results-driven solutions in a modern, accessible environment.

This collaboration allows LaserAway® to offer a unique, premium service that distinguishes it from competitors, while BENEV® solidifies its reputation as a curator and distributor of next-generation aesthetic technology. "This partnership with LaserAway® allows us to strengthen our market position and fulfill our mission to BENefit EVeryone through transformative aesthetic treatments," Min added.

Answering the Call for Effortless Beauty

The timing of the XTherma® launch is no coincidence. It arrives as consumer demand for non-surgical aesthetic solutions reaches an all-time high. According to BENEV's Vice President of Marketing, Susan Samarakone, the market dynamics are clear. "In 2025, over 54% of aesthetic procedures in the U.S. were non-invasive, reflecting a strong consumer preference for treatments that avoid surgery or significant downtime," she said.

Today's aesthetic consumer is sophisticated and demanding. They seek noticeable, natural-looking results without the risks, costs, and lengthy recovery periods associated with surgical procedures. The "lunchtime treatment"—a quick, effective procedure with little to no visible evidence afterward—is no longer a niche desire but a mainstream expectation. XTherma® is designed to meet this exact need. The virtually painless application and lack of required downtime mean patients can receive a treatment and immediately return to their daily activities, a crucial factor for busy lifestyles.

"The non-invasive aesthetic treatment market is projected to grow significantly, driven by demand for safer, needleless, and minimally invasive options," Samarakone noted. By providing a solution that is both effective and exceptionally comfortable, BENEV® and LaserAway® are not just participating in this trend but actively accelerating it, making advanced skin rejuvenation more appealing to a broader demographic, including those who may have been hesitant to try energy-based treatments in the past.

The introduction of this technology into a widely accessible chain like LaserAway® democratizes access to what was once a highly specialized treatment, signaling a new chapter where cutting-edge aesthetic care is becoming a staple of mainstream wellness and self-care routines.