Kiswe Core Aims to Streamline Content Delivery in Fragmented Streaming Landscape

NEW YORK, NY – November 18, 2025

The Rising Complexity of Content Distribution

The explosion of streaming services and platforms has created a paradox for content owners: unprecedented reach, coupled with increasingly complex distribution challenges. Managing multiple feeds, ensuring consistent quality, and reaching diverse audiences across various platforms demands significant resources and technical expertise. Kiswe is addressing this growing pain point with the launch of Kiswe Core, a cloud-based platform designed to automate and simplify the process of multi-stream content delivery.

Kiswe, previously known for its direct-to-consumer (D2C) streaming solution Kiswe Connect, is now positioning itself as a comprehensive end-to-end streaming provider. While many companies offer pieces of the puzzle – encoding, transcoding, or distribution – Kiswe aims to integrate these functionalities into a single, streamlined platform. “The market is moving towards a need for platforms that can handle the entire content lifecycle, from creation to distribution,” said an industry analyst. “Owners are looking for solutions that reduce operational overhead and allow them to focus on creating compelling content.”

Kiswe Core: Automation at the Heart of the Solution

Kiswe Core tackles the complexities of modern content delivery through automation. The platform automatically handles encoding, formatting, authentication, and the delivery of multiple streams to a variety of platforms. This automation aims to reduce the manual effort and potential for errors associated with managing a fragmented distribution network. According to Kiswe, the platform can reduce distribution costs by up to 40%.

The company highlights its ability to deliver synchronized 4K video with ultra-low latency, crucial for immersive experiences like live sports and concerts. This capability was recently demonstrated through a partnership with CJ 4DPLEX, where Kiswe Core successfully distributed ultra-low-latency 4K video to over 4,000 SCREENX theaters for the KBO Korean Series and DAY6 concert. “The demand for high-quality, real-time streaming experiences is increasing rapidly,” stated a technology consultant. “Platforms that can consistently deliver low latency and synchronized feeds have a significant advantage.”

Beyond D2C: A Full-Stack Streaming Ecosystem

Kiswe’s evolution from a primarily D2C provider to a full-stack streaming solution reflects a broader industry trend. While D2C platforms offer valuable direct connections with fans, many content owners still rely heavily on third-party platforms for broader reach. Kiswe Core bridges this gap by enabling content owners to seamlessly distribute content to both their D2C channels and third-party platforms from a single source.

This strategy is supported by Kiswe’s track record in powering D2C platforms for major sports leagues like the NBA (Utah Jazz, Phoenix Suns, New Orleans Pelicans) and entertainment entities like The Try Guys and Mythical Entertainment. The company’s existing infrastructure and expertise in interactive streaming are now being leveraged to expand its reach into the broader content distribution market. According to an internal source, “We saw an opportunity to apply our technology to solve a pain point for all content owners, not just those focused on D2C.” Kiswe boasts over 100 million fan interactions across its powered digital experiences, with engagement rates reaching up to 98%.

Market Positioning and Competition

The video streaming infrastructure market is a competitive landscape with numerous players, including Vimeo, Brightcove, Kaltura, and IBM Video Streaming. Kiswe differentiates itself by offering an integrated, end-to-end solution that combines D2C capabilities with broad distribution features. However, the company faces challenges from larger players with greater resources and established market presence. “Differentiation is key in this market,” said a media executive. “Companies need to offer unique value propositions to stand out from the crowd.”

Kiswe has secured funding from notable investors, including Sony Innovation Fund and New Enterprise Associates, providing a solid financial foundation for its growth. The company’s continued ability to attract investment and forge strategic partnerships will be crucial for its success. The video streaming infrastructure market is projected to reach $137.8 billion by 2037, presenting a significant opportunity for companies that can effectively address the evolving needs of content owners. Kiswe's journey from a D2C specialist to a full-stack streaming solution provider demonstrates its adaptability and commitment to innovation.