Kim Sejeong's Star Power to Fuel REJURAN's Global Beauty Conquest

GANGNEUNG, South Korea – March 10, 2026 – In a strategic move that fuses the global appeal of K-culture with advanced dermatological science, biopharmaceutical company PharmaResearch has named singer and actress Kim Sejeong as the new global brand ambassador for its flagship brands, REJURAN® and REJURAN® COSMETICS. The partnership signals an ambitious new chapter for the company as it seeks to leverage Kim's immense popularity to solidify its position in the competitive international beauty market.

PharmaResearch announced that a comprehensive global advertising campaign featuring the K-pop star will launch this month across television, digital platforms, and outdoor media. The company stated that the collaboration is a natural fit, citing how Kim Sejeong's "distinctively healthy, bright energy" aligns with REJURAN's core philosophy of supporting the skin's own regenerative capabilities. This high-profile endorsement is poised to accelerate the brand's engagement with younger consumers and broaden its footprint across more than 50 countries.

The K-Pop Effect: A Calculated Push for Global Reach

The decision to partner with Kim Sejeong is a calculated deployment of the "K-Pop Effect"—a well-documented phenomenon where the global influence of South Korean pop culture drives significant economic and brand value. Kim, who first rose to fame as a member of the group I.O.I and has since built a successful solo career in music and acting, commands a massive international following. Her leading roles in globally streamed K-dramas like "Business Proposal" and "The Uncanny Counter" have made her a familiar and beloved face to millions, particularly among the 20s and 30s demographic that PharmaResearch aims to capture.

With over a million subscribers on her official YouTube channel and an active, engaged fanbase that spans from Seoul to Manila, Kim's influence provides an invaluable platform for REJURAN's international ambitions. This strategy is about more than just celebrity endorsement; it's about cultural resonance. By aligning with a figure who embodies the vibrant, positive image of modern K-culture, PharmaResearch is not just selling a product but also tapping into a powerful global narrative. The upcoming campaign is expected to leverage this connection to transform brand awareness into tangible market share in key regions across Asia, Europe, and the Americas.

Beyond the Hype: The Scientific Backbone of REJURAN

While the star power of Kim Sejeong provides the marketing thrust, the foundation of REJURAN's brand identity is rooted in decades of biopharmaceutical research. Unlike many beauty brands that rely on fleeting trends, PharmaResearch differentiates itself with a core competency in regenerative medicine, specifically through its patented DOT® (DNA Optimizing Technology). This proprietary process is used to extract and purify Polynucleotide (PN) and Polydeoxyribonucleotide (PDRN) from salmon DNA, which shares remarkable similarity to human DNA.

The injectable skin booster, REJURAN®, is designed to work at a cellular level. Instead of simply filling wrinkles or adding volume like traditional hyaluronic acid fillers, its active PN ingredient acts as a biological catalyst. It provides the building blocks for DNA repair and stimulates fibroblasts—the cells responsible for producing collagen and elastin. This process helps the skin regenerate from within, improving elasticity, texture, and hydration while strengthening the skin barrier. The brand's cosmetic line, REJURAN® COSMETICS, translates this clinical-grade technology into premium at-home skincare, using a patented topical version called c-PDRN®. This scientific backing has earned the trust of medical professionals and discerning consumers, establishing REJURAN as a dominant force in South Korea's highly competitive skin booster market, where it reportedly holds a commanding 60-70% share.

A Two-Pronged Strategy for Market Dominance

The ambassadorship with Kim Sejeong represents the public face of a meticulously executed global expansion strategy. While the celebrity partnership aims to win hearts and minds, PharmaResearch has been quietly securing its market position through strategic business maneuvers. The company's claim of a presence in over 50 countries is substantiated by a series of recent high-stakes agreements.

In August 2025, PharmaResearch inked a landmark deal with French medical aesthetics giant VIVACY, granting it distribution rights for REJURAN across 22 European nations. This move was particularly significant as REJURAN is the only PN-based medical device approved under the stringent EU Medical Device Regulation (MDR), giving it a key regulatory advantage. More recently, in February 2026, the company announced an exclusive supply agreement with DermaDream in Brazil, marking a major push into the burgeoning Latin American market. With China and Southeast Asia already accounting for the majority of its export revenue, and regulatory procedures underway in the United States, PharmaResearch is methodically building a global empire. This dual strategy—combining aggressive, scientifically-backed market entry with culturally resonant marketing—positions the brand as a formidable global player.

K-Beauty's Evolution: From Viral Trends to Trusted Treatments

This partnership between a leading biopharmaceutical firm and a top-tier celebrity is emblematic of a broader maturation within the K-beauty industry. For years, K-beauty's global success was defined by viral trends, charming packaging, and multi-step routines. Now, the industry is evolving, increasingly emphasizing scientifically-validated ingredients and clinical efficacy. PharmaResearch, with its deep roots in regenerative medicine, is at the forefront of this shift.

By bringing a product like REJURAN—a medical-grade skin booster—into the mainstream beauty conversation via a globally recognized ambassador, the company is helping to redefine K-beauty. It bridges the gap between aesthetic medical treatments and daily skincare, promoting a vision of beauty that is intrinsically linked to skin health and cellular regeneration. This move suggests a future where consumer trust is built not just on trends or influencer hype, but on a foundation of scientific innovation and proven results. As K-beauty continues its global journey, this blend of advanced science and sophisticated marketing may well become the new standard for success.