KIBO Commerce Taps New VP to Spearhead Aggressive EMEA Expansion

AUSTIN, TX – May 14, 2026 – KIBO Commerce is making a significant push to accelerate its European, Middle Eastern, and African (EMEA) operations, signaling a new phase of aggressive growth fueled by strong market demand and strategic leadership. The composable commerce solutions provider announced the appointment of industry veteran Lawrence Roycroft as its new Vice President of EMEA, a move designed to capitalize on the region's accelerating shift away from rigid, legacy technology platforms.

The appointment comes as KIBO reports sustained momentum, with EMEA now constituting 30% of its total business. The company cited impressive 2025 figures, including 30% overall revenue growth, a 28% increase in net new bookings, and a robust 112% net retention rate, underscoring the growing appetite for its modular commerce and order management solutions.

“The EMEA market represents a tremendous opportunity for KIBO, and the traction we’re seeing across net-new business, customer growth, and partnerships is a clear signal that enterprise organizations in the region are ready for a composable, flexible approach to commerce,” said Scott Franzen, Chief Sales Officer at KIBO Commerce, in the company's announcement.

The Rising Tide of Composable Commerce in EMEA

KIBO's expansion is timed to coincide with a major technological inflection point across EMEA. Enterprises are increasingly abandoning monolithic, all-in-one commerce systems, which have become costly to maintain and slow to adapt. In their place, businesses are adopting "adopting composable" architectures—flexible, independent systems that can be assembled and reassembled to meet specific needs. This trend is not just a niche movement; it's a market-wide transformation.

Market analysis projects the global composable applications market to more than double by 2028, with Europe standing as the second-largest market. The retail and e-commerce sector, KIBO's core constituency, is expected to lead this growth. Concurrently, the European market for Multichannel Order Management (MOM) systems is growing steadily, driven by the need for sophisticated logistics and customer-focused retail models that can navigate complex regulations like GDPR.

This shift provides a fertile ground for KIBO, whose MACH-certified platform offers modular solutions for order management, e-commerce, and subscriptions. By allowing businesses to modernize at their own pace, KIBO directly addresses the primary pain points of legacy systems—vendor lock-in and a lack of agility.

New Leadership with a Track Record of Growth

To navigate this opportunity, KIBO has brought in Lawrence Roycroft, a leader with a deep history of scaling enterprise technology businesses across Europe. Roycroft's extensive resume includes senior roles at Blue Yonder, Fluent Commerce, Sitecore, and Marketo, an experience that gives him a rare fluency in the interconnected worlds of commerce, supply chain, and marketing automation.

His background is particularly notable for his tenure at companies like Marketo, a former Vista Equity Partners portfolio company, the same private equity firm that backs KIBO. This suggests a strategic alignment with a proven playbook for accelerating growth and scaling go-to-market operations in competitive SaaS environments. At Blue Yonder, he focused on integrating e-commerce with logistics, while his time at Fluent Commerce and Sitecore centered on omnichannel strategy and personalized customer experiences—all critical components of KIBO's value proposition.

“The demand for unified commerce and order management in EMEA is real, and it’s accelerating,” Roycroft stated. “Enterprise retailers across the UK, Europe, and beyond are actively seeking platforms that offer genuine flexibility—the ability to modernize at their own pace without being locked into a single vendor’s roadmap. KIBO’s composable approach to Order Management and eCommerce is exactly what this market needs.”

An Ecosystem Strategy for Regional Dominance

KIBO's strategy extends far beyond its technology and leadership; it is deeply rooted in a "partner-first" approach. Recognizing that enterprise solutions require localized expertise and implementation power, the company has significantly expanded its network of system integrators (SIs) and technology alliances across the UK, the Nordics, Benelux, and the Middle East.

This growing ecosystem includes powerhouse consultancies like Accenture and Publicis Sapient, data-driven marketing experts like Merkle, and specialized digital transformation firms such as AbsoluteLabs and OLR Retail. These partners provide the on-the-ground delivery capacity necessary to handle complex, large-scale implementations for clients ranging from retailers to manufacturers. For KIBO, this network acts as a powerful force multiplier, extending its reach and ensuring that customers receive tailored support that understands regional nuances.

The value of this ecosystem is echoed by partners themselves. Tushar Seth, Co-Founder at AbsoluteLabs, commented on the trend and KIBO's role within it. “The momentum we're seeing across EMEA reflects a genuine shift in how enterprise organizations are thinking about commerce architecture," Seth said. "Businesses here are moving away from legacy platforms and toward composable solutions that give them real flexibility. KIBO is one of the strongest platforms we work with to deliver on that promise."

This collaborative model positions KIBO not just as a software vendor, but as the hub of a strategic network aimed at rewiring enterprise commerce across the region. With its combination of advanced technology, seasoned leadership, and a robust partner ecosystem, KIBO is poised to challenge established players and solidify its position as a leader in EMEA's ongoing digital transformation.