Karma's Gambit: A New Era of American Ultra-Luxury on the Pebble Beach Lawn

PEBBLE BEACH, CA – August 12, 2026 – Amid the manicured lawns and timeless elegance of the 75th Pebble Beach Concours d'Elegance, where automotive history is both revered and made, a bold statement of American ambition is unfolding. Southern California's Karma Automotive has chosen this prestigious stage not for a single product launch, but for a full-scale declaration of its future. The company is showcasing a trio of new models that signal a dramatic expansion, blending established hybrid technology with a pioneering leap toward the next generation of electric power.

At the forefront is the 2027 Gyesera Grand Coupe, a striking Extended Range Electric Vehicle (EREV) poised to hit dealerships this December. But it's flanked by the forthcoming 2028 Amaris GT and, most significantly, the 2029 Kaveya Super Coupe—a 1,000-plus horsepower beast that aims to be the first production car powered by solid-state batteries. It's a high-stakes play that seeks to position Karma not just as a survivor in the competitive luxury EV space, but as a genuine innovator and the heir to America's dormant ultra-luxury legacy.

A Three-Pronged Strategy for the Future

Karma's new portfolio represents a carefully tiered strategy. The first to arrive, the Gyesera Grand Coupe, serves as the brand's tangible present. With a base price of $139,995, it’s an audacious entry into a market populated by established German and British marques. Constructed with an aluminum space frame and carbon fiber composites, the four-seat coupe is powered by Karma's latest Hybrid EREV powertrain, delivering 566 horsepower and a 0-60 mph time under 3.7 seconds. Its 80-mile all-electric range offers practical daily use without emissions, while the gasoline generator provides a total range of over 360 miles, directly addressing the range anxiety that still plagues purely electric vehicles.

Following the Gyesera is the 2028 Amaris GT, a two-door grand tourer promising an even more potent version of the EREV system. While details remain forthcoming, it signifies the brand's commitment to the hybrid platform as a bridge technology.

However, the undisputed star of Karma’s future is the Kaveya Super Coupe. Scheduled for a Q1 2028 arrival with a price tag around $400,000, its specifications are breathtaking: over 1,180 horsepower, butterfly doors, and a sub-3-second 0-60 mph sprint. The Kaveya is more than just a halo car; it's a rolling laboratory for what Karma believes is the future of electric mobility.

The Solid-State Horizon: A Technological Leap

The Kaveya's most profound innovation lies beneath its skin. Karma has partnered with Factorial Energy to make the super coupe the first passenger vehicle in the United States to utilize solid-state battery technology. Factorial's FEST® (Factorial Electrolyte System Technology) promises to be a game-changer, enabling higher energy density, faster charging, and improved safety compared to the conventional lithium-ion batteries that power today’s EVs.

For a high-performance vehicle like the Kaveya, this technology is critical. It offers the potential for a lighter, more efficient battery pack that can sustain extreme power output without the performance degradation or thermal management challenges of current systems. The Kaveya’s projected range of over 250 miles, while modest compared to some long-range cruisers, is significant for a vehicle of this performance caliber, especially when powered by this next-generation battery architecture.

This partnership represents a calculated risk. While many manufacturers have announced solid-state ambitions, Karma is tying a flagship product's launch directly to the technology's production readiness. The Q1 2028 timeline, a slight pushback from earlier targets, reflects a more realistic development cycle for integrating this complex new system. Success would not only give Karma a significant technological advantage but also bolster a domestic supply chain for next-generation EV components, a key goal for the U.S. automotive industry.

From Production Hurdles to a Calculated Resurgence

Karma's ambitious plans are set against a backdrop of a challenging history. Born from the assets of the bankrupt Fisker Automotive, the company has navigated a rocky path, marked by production delays, recalls, and the unfulfilled promise of a previous all-electric model. It has remained a niche player, with annual deliveries reportedly in the low hundreds, leading to healthy industry skepticism about its ability to scale.

Yet, there are signs that this new chapter is different. Karma's 555,000-square-foot Innovation and Customization Center (KICC) in Moreno Valley, CA, is not idle; it is actively producing electric commercial vehicles for another company, demonstrating its operational capacity. Furthermore, Karma's strategy for its new models is one of managed growth. The Gyesera is slated for a limited run of just 2,000 units over several years, while the Kaveya will be produced in the hundreds. This boutique approach is more aligned with an ultra-luxury brand and makes the delivery timelines—Gyesera in December 2026, Amaris in Q4 2027, and Kaveya in Q1 2028—appear far more achievable.

The company also anticipates hiring an additional 300 to 500 employees to support this expansion, signaling a concrete plan to ramp up production. This isn't a blitz for market share; it's a carefully orchestrated resurgence focused on exclusivity and technological leadership.

A Statement of Intent on Hallowed Ground

Choosing to unveil this entire strategy at Pebble Beach is a masterstroke of branding. This is where the world's most discerning collectors and enthusiasts gather, and where brand perception is forged. By placing its new cars on these lawns, Karma is explicitly stating its intention to be seen in the same light as the legendary marques of the past. The company has openly stated its goal is to become the first true American ultra-luxury automaker since brands like Duesenberg and Auburn faded in the 1930s.

The special 1-of-1 "PB75" livery adorning the Gyesera on the Concept Lawn—with its Electrum Gold paint and Stellar Red stripes—is more than just a tribute to the Concours' 75th anniversary. It is a symbol of Karma's bid for inclusion in the pantheon of automotive greats. By combining the heritage-rich aesthetic of a grand tourer with the forward-looking promise of solid-state power, Karma is making a compelling case that the future of American luxury is not a relic of the past, but an innovation that is just getting started.