Justin Sun Places $18M Bet on Publicly Traded Tron Inc. in Strategic Push

WINTER PARK, FL – December 29, 2025 – In a move that tightens the synergy between the TRON blockchain and public equity markets, influential crypto figure Justin Sun has made an $18 million strategic investment into Tron Inc. (Nasdaq: TRON). The publicly traded company announced today that the founder of the TRON network acquired restricted common stock at a price of $1.3775 per share through his investment vehicle, Black Anthem Limited.

The capital injection is earmarked to materially expand Tron Inc.’s treasury portfolio of TRX, the native token of the TRON blockchain. This move is designed to solidify the company's standing as a premier publicly traded corporation aligned with the TRON ecosystem and one of the largest corporate holders of the digital asset.

“This $18 million investment from Justin Sun is a powerful endorsement of Tron Inc.’s strategy, execution, and long-term vision,” said Rich Miller, Chief Executive Officer of Tron Inc., in a statement. “We are aggressively positioning the Company to capitalize on the accelerating adoption of the TRON network, global blockchain-based payments, and Web3 infrastructure.”

The Power of a Founder's Endorsement

Justin Sun’s investment is more than just a capital infusion; it represents a significant vote of confidence from one of the cryptocurrency industry's most prominent and active personalities. With an estimated net worth of over $1.4 billion, Sun's market movements are closely watched. His recent activities, including a strategic $33 million acquisition of LIT coin between December 2025 and January 2026, underscore a pattern of active, high-stakes participation in the digital asset space.

By channeling funds into a Nasdaq-listed entity, Sun is bridging the gap between the decentralized world of crypto and the regulated domain of traditional finance. This investment enhances Tron Inc.'s credibility and provides it with a direct strategic alignment to the core growth drivers of the TRON network, which is one of the world's largest blockchains by transaction volume and stablecoin settlement. The purchase of restricted stock, rather than more liquid assets, signals a long-term commitment to the company's trajectory and vision, further reinforcing the strategic nature of the partnership.

This move comes as Tron Inc. has been deliberately cultivating a closer relationship with its namesake ecosystem. Sun has served as an advisor to the company, formerly known as SRM Entertainment, since June 2025, indicating that this investment is the culmination of an established and ongoing collaboration.

From Theme Parks to Digital Treasuries

Tron Inc. operates a decidedly unconventional dual business model that sets it apart from other publicly traded companies in the digital asset space. While its recent focus and new Nasdaq ticker symbol reflect a deep pivot into blockchain, the company's foundation lies in a more traditional industry. Through a wholly-owned subsidiary, it designs, develops, and manufactures custom merchandise, including toys and souvenirs, for some of the largest entertainment venues in the world, such as Walt Disney Parks and Resorts, Universal Parks and Destinations, and Six Flags.

This hybrid strategy has seen the company transition aggressively toward a blockchain-integrated treasury model. The firm's financial reports from 2025 illustrate this shift in action. For the second quarter ending June 30, 2025, the company reported a net income of $1.47 million, largely driven by its digital asset strategy, including $2.15 million in unrealized gains from TRX token investments and staking income. This was further bolstered in the third quarter, which saw a net income of $12,174,266 and shareholders' equity surpassing $239 million.

Central to this strategy is the active use of its crypto holdings. In June 2025, the company began staking 365 million TRX tokens via the JustLend platform, aiming for annual yields of up to 10%. The $18 million from Sun's investment will directly fuel this side of the business, enabling a significant expansion of the TRX treasury and its potential for generating staking income.

A Fortified Balance Sheet and Mixed Market Reaction

The investment strengthens a balance sheet that was already showing marked improvement. Prior to this announcement, Tron Inc. already held a formidable position as a corporate crypto holder, with over 677 million TRX tokens in its treasury. Valued at over $193 million at the time, these holdings represented more than 0.7% of the entire circulating supply of TRX. While this aggressive accumulation has been central to its strategy, analysis from market data providers indicated these holdings were acquired at an average price that reflected an unrealized loss, a risk inherent in the volatile digital asset market.

Sun's investment at $1.3775 per share provides fresh capital and a strong floor of confidence. The market's reaction to the news was multifaceted. On Nasdaq, Tron Inc.'s stock (TRON) saw a modest increase to $1.44 per share, trading slightly above the investment price. However, the reaction in the cryptocurrency market was more pronounced. The price of the TRX token itself climbed over 5% in the wake of the announcement, with traders interpreting the move as a bullish signal for the network's long-term health and adoption.

This divergence highlights the different perspectives of equity investors and crypto market participants, but both sides now have a clear signal of long-term support from the TRON network's founder. The capital not only expands the company's digital asset treasury but also enhances its ability to weather market volatility and continue executing its growth plans in the burgeoning Web3 landscape.