JETSET Pilates Brings High-Energy Reformer Workouts to Albuquerque

ALBUQUERQUE, NM – May 05, 2026 – Albuquerque's Uptown district is set to welcome a new player in its vibrant wellness landscape as JETSET Pilates, a rapidly expanding boutique fitness franchise, celebrates the grand opening of its first-ever New Mexico studio. Located at 2200 Louisiana Blvd NE, the new studio represents a significant milestone for the brand and introduces a unique, music-driven approach to Reformer Pilates to the city.

The venture is spearheaded by local entrepreneurs Denver Nguyen and his partner Carina Palomino, who are channeling their diverse professional backgrounds into creating a fitness space centered on community, energy, and results. Preview classes are scheduled to begin on May 18, leading up to a grand opening celebration on May 30, promising to infuse the local fitness scene with a fresh, modern pulse.

A New Beat in Albuquerque's Wellness Scene

JETSET Pilates distinguishes itself from traditional Pilates with a high-intensity, 50-minute workout that blends strength training, cardio, and Pilates-inspired movements on custom-designed reformers. What sets the experience apart is its integration of music, with each class choreographed to a dynamic, DJ-curated soundtrack designed to motivate and energize participants. The 2,400-square-foot Albuquerque studio will house 14 of these reformers, creating an intimate yet high-energy group class environment.

For co-owner Denver Nguyen, the unique atmosphere was a key factor in his decision to bring the franchise to his community. "I'm excited to bring a fresh fitness concept to Albuquerque, especially one centered around community," Nguyen stated. "What kept drawing me back to JETSET was how different it felt; I loved the role music plays in the experience, and I was impressed by the strength of the team and the momentum behind the brand. Through franchising, we are still able to be a locally owned business, while backed by the proof of concept and JETSET's strong support system."

This sentiment reflects the owners' core mission: to build more than just a gym. They envision the studio as a hub for connection, where individuals from young professionals to busy parents can find an efficient and effective workout that strengthens both body and mind.

From Corporate Finance to Core Strength

The story behind JETSET Pilates Albuquerque is also an entrepreneurial journey. Denver Nguyen brings a robust business acumen honed through years in corporate finance at giants like Amazon and Shell, followed by a successful career in startup consulting and executive coaching. This background provides a solid foundation for building and managing a new business, ensuring operational excellence from day one.

Complementing his corporate experience is Carina Palomino's lifelong passion for movement. With a background in dance, Palomino possesses a deep, intuitive understanding of the mind-body connection that is central to the Pilates method. Her expertise will inform the studio's culture, helping clients connect with their bodies and appreciate the artistry of movement. The couple plans to be a constant presence at the studio, leading workouts, engaging with members, and spearheading community outreach efforts, embodying a hands-on approach to local business ownership.

Their combined skills—Nguyen's strategic insight and Palomino's passion for physical expression—create a dynamic leadership team poised to navigate Albuquerque's competitive fitness market and build a loyal following.

Riding the Boutique Fitness Wave

The opening in Albuquerque is not an isolated event but part of a massive global trend. The boutique fitness industry has seen explosive growth, with projections estimating the market could reach $55 billion globally by 2028. Consumers, particularly Millennials and Gen Z, are increasingly moving away from traditional big-box gyms in favor of specialized, experience-driven studios that offer a sense of community and expert instruction. Reformer Pilates is at the forefront of this movement, with the market for its equipment alone projected to grow to nearly $17 billion by 2035.

JETSET Pilates has capitalized on this trend with remarkable success. Since beginning its franchise operations in 2022, the brand has expanded rapidly, with over 350 studios now open or in development across the United States, United Kingdom, and Australia. The Albuquerque location joins a growing network that is tapping into the public's demand for efficient, low-impact, and highly effective workouts. The brand's model of combining a premium in-studio experience with strong franchisee support has proven to be a powerful formula for growth in a thriving industry.

Weaving into the Fabric of Albuquerque

While JETSET Pilates brings a proven international concept, Nguyen and Palomino are focused on making it distinctly local. They enter a healthy Albuquerque fitness market that already includes several established Pilates studios and boutique gyms. To stand out, their strategy hinges on deep community integration and delivering an unparalleled member experience.

Even before the doors have officially opened, the duo has been actively building relationships through a series of pre-opening events. They have hosted free mat-based pop-up classes, exclusive rooftop gatherings for founding members, and special Mother's Day programming. This proactive outreach demonstrates a commitment to embedding the studio within the local culture.

A cornerstone of this community-first approach is the studio's partnership with other local businesses. Founding members who sign up early will receive a 'Founders Bag' at the grand opening, filled with nearly $1,000 worth of complimentary benefits, including wellness products, beauty treatments, and perks from local partners. This initiative not only provides significant value to early adopters but also fosters a network of mutual support among local entrepreneurs.

Tamara Galinsky, the Founder and Brand President of JETSET Pilates, praised the new owners' approach. "Denver and Carina bring a thoughtful mix of entrepreneurial drive and creativity that makes them an excellent fit for the JETSET brand," Galinsky said. "Their shared passion for movement, connection and community is already coming through in the thoughtful events, local partnerships and founder-focused experiences they've created ahead of opening, and we can't wait to see their continued success in Albuquerque."

The grand opening celebration is scheduled for May 30 from 3-5 p.m. and is open to the community, featuring local vendors, a live DJ, and exclusive membership discounts. For more information, residents can visit the studio's website or follow their journey on Instagram @jetsetpilatesabquptown.